{"id":28560,"date":"2023-04-20T06:00:00","date_gmt":"2023-04-20T13:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=28560"},"modified":"2023-07-25T07:02:50","modified_gmt":"2023-07-25T14:02:50","slug":"scaling-video-to-any-touch-point-in-cloudinarys-latest-innovations","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/scaling-video-to-any-touch-point-in-cloudinarys-latest-innovations","title":{"rendered":"Scaling Video to Any Touch Point in Cloudinary\u2019s Latest Innovations"},"content":{"rendered":"\n

With video becoming the top priority<\/a> for content investment in 2023, this month\u2019s innovations from Cloudinary focus on empowering brands to scale video experiences to any device or channel. Key features include AI-based cropping to maintain focus on desired objects \u2013 especially when viewed on mobile \u2013 and normalizing audio quality for video sourced from third parties. <\/p>\n\n\n\n

To get more color on these features and to see them in action, visit Cloudinary Academy<\/a> or our YouTube channel<\/a>.<\/p>\n\n\n\n

For a detailed list of all the latest innovations, check out our release notes<\/a>.<\/p>\n\n\n\n

AI Video Cropping: Auto-Gravity for Objects<\/h2>\n\n\n\n

Close to 75% of visits to e-commerce sites are from Smartphones and 63% of all orders are made on mobile devices (source<\/a>). Meaning, it is mission-critical that e-commerce brands adapt their product and marketing videos shot in landscape mode to the mobile or portrait view. As anyone who has tried knows, reformatting hundreds or thousands of videos manually is not easy, let alone scalable. <\/p>\n\n\n\n

A few years ago Cloudinary launched AI-based video cropping with auto-gravity to address the reformatting issue. This advanced AI feature identifies the most interesting areas in a video then stays focused on that item the duration of the video, adjusting the size or aspect ratio<\/a> to fit any mobile device.<\/p>\n\n\n\n

The latest feature, AI Video Cropping: Auto-gravity for objects<\/a>, handles more complex scenarios in which there may be multiple interesting objects in the video. By using the parameter <g_auto:object><\/code> in the video URL, the cropping algorithm can be adjusted to focus on a specific object rather than the most interesting area in the video. <\/p>\n\n\n\n

Compare the two cropped versions of the video below. In the video on the left, using g_auto<\/code> crops the video to maintain focus on the player receiving and kicking the ball. In the video on the right, specifying g_auto:ball<\/code> ensures the focus is maintained on the ball while cropping the video.<\/p>\n\n\n\n

\"team<\/figure>\n\n\n\n

This feature offers several benefits: <\/p>\n\n\n\n