{"id":28700,"date":"2023-05-03T06:00:00","date_gmt":"2023-05-03T13:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=28700"},"modified":"2024-08-21T17:48:16","modified_gmt":"2024-08-22T00:48:16","slug":"formidable-showcases-flexibility-of-pumas-tech-stack-with-winning-hackathon-video-experience","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/formidable-showcases-flexibility-of-pumas-tech-stack-with-winning-hackathon-video-experience","title":{"rendered":"Formidable Showcases Flexibility of PUMA\u2019s Tech Stack With Cloudinary"},"content":{"rendered":"\n

Sports company PUMA connects with consumers around the world, producing hip and contemporary footwear, apparel, and accessories that is a step ahead of the trends. A vital part of the brand\u2019s appeal is PUMA\u2019s hypercool, next-generation mobile and web experiences.\u202f <\/p>\n\n\n\n

Part of staying ahead of the trends requires constant innovation, which is why they recently tapped Formidable<\/a> to build a new composable commerce platform, with Cloudinary\u2019s image and video technology platform as its visual media layer, to make it faster and easier for them to develop and deliver modern omnichannel experiences.\u202f\u00a0<\/p>\n\n\n\n

PUMA’s hackathon using Formidable and Cloudinary<\/h2>\n\n\n\n

To inspire and push the boundaries of its composable architecture and more, PUMA held a hackathon, pulling in several developers from Formidable, along with software agencies and internal teams to develop visionary concepts. Seattle-based Formidable,<\/a> an open-source software organization and engineering consultancy, brought several teams to the hackathon to showcase more than two dozen ways PUMA can rapidly produce enhanced media and content on its new platform. <\/p>\n\n\n\n

One idea that Formidable brought to the event jumped out \u2014 in fact winning the \u201cMost Creative Idea\u201d award \u2014 Cloudinary\u2019s image-to-video capability<\/a> that converts existing static images into a video experience in near real-time. <\/p>\n\n\n\n

For PUMA, executing a video experience on a product detail page has been a large-scale production effort, normally taking two to three months. With Cloudinary\u2019s image-to-video feature, Formidable was able to demonstrate to the PUMA team how dynamic videos of its fashion products could go live in a day using existing content. <\/p>\n\n\n\n

Using Cloudinary\u2019s Headless DAM capabilities is just one of the endless options PUMA now has within their MACH-based<\/a> composable e-commerce platform. With the composable framework<\/a> built by Formidable, PUMA can streamline their global commerce platform operations. Utilizing headless tools and cloud-native APIs, each region can continue to control content, commerce, and their specific localized needs.<\/p>\n\n\n\n

PUMA sees the power of instant video\u202f <\/h2>\n\n\n\n

To showcase the breadth of the composable tech stack, Formidable entered the hackathon and gathered a team that highlighted Cloudinary\u2019s image-to-video feature, a capability they discovered while completing an on-demand partner implementation training course<\/a> to learn the fundamentals of Cloudinary.\u202f <\/p>\n\n\n\n

Formidable demonstrated to the PUMA teams how marketers, via an easy-to-use dashboard, can access a library of images hosted by Cloudinary. The users can take a selection of images, such as product shots by themselves, as well as images of models wearing products, and Cloudinary automatically renders the images into a video-like experience. Previous video assets can also be mixed into image-to-video creations, and be built for product pages, social media feeds, and more. <\/p>\n\n\n\n

Cloudinary\u2019s image-to-video feature bypasses the lengthy video production process and serves up dynamic videos with images already available on mobile, desktop, and IoT experiences.\u202f <\/p>\n\n\n\n

The Cloudinary platform works alongside a headless content management system from Sanity<\/a> that enables PUMA teams \u2014 especially non-technical marketers \u2014 to instantly update text, images, messaging, and more, directly to mobile and web pages. Cloudinary, as the image and video technology platform, storing all PUMA imagery and video assets<\/a>, uses AI to configure the content, delivering automated and optimized visual experiences. 

Bettina Donmez, Senior Manager Platform Development at PUMA, believes that \u201ccontent is the driving force behind brands. Connecting the dots on how content experiences can be quickly set up in the CMS utilizing structured content, Cloudinary\u2019s platform and delivery capabilities, commerce APIs, and the partnership with Formidable\u2019s engineers, enable me to succeed in my role as product manager for our Headless platforms.\u201d <\/p>\n\n\n\n

Additional video capabilities from Cloudinary <\/h2>\n\n\n\n

Video unlocking more engagement among consumers on mobile and online than ever. A recent survey from Wyzowl<\/a> found 89% of consumer respondents said they bought a product or service after watching a video. <\/p>\n\n\n\n

\"recent<\/figure>\n\n\n\n

Like many other online retailers recognize, the image-to-video feature is a way to leverage the impact of video through imagery and assets that are already on hand. Cloudinary also improves how brands deliver video in other ways<\/a>.\u202f <\/p>\n\n\n\n