{"id":29274,"date":"2023-05-25T07:00:00","date_gmt":"2023-05-25T14:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=29274"},"modified":"2024-08-11T14:31:38","modified_gmt":"2024-08-11T21:31:38","slug":"speed-control-insights-latest-innovations","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/speed-control-insights-latest-innovations","title":{"rendered":"Speed, Control, and Insights in Cloudinary\u2019s Latest Innovations"},"content":{"rendered":"\n<p>Further demonstrating the Cloudinary commitment to developing the tools brands need to get more from their investment in video, this month\u2019s release focuses on, you guessed it, video. First, with the new video analytics reporting tool that provides the engagement insights you need to improve and develop a better marketing motion. Second, enhancements to our Video Adaptive Bitrate Streaming (ABR) capability to better control bandwidth costs. Third, the new transformation gallery for developers needing to identify and apply image and video transformations at scale.<\/p>\n\n\n\n<p>For more color on these features or to see them in action, visit <a href=\"https:\/\/training.cloudinary.com\/courses\/cloudinary-programmable-media-innovations-for-april-2023-25-minute-workshop\" target=\"_blank\" rel=\"noreferrer noopener\">Cloudinary Academy<\/a> or our <a href=\"https:\/\/www.youtube.com\/playlist?list=PL8dVGjLA2oMr3Dk2poCxbcTRw7BtLw5I8\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube channel<\/a>.<\/p>\n\n\n\n<p>For a complete list of the latest innovations, check out our <a href=\"https:\/\/cloudinary.com\/documentation\/programmable_media_release_notes#landingpage\" target=\"_blank\" rel=\"noreferrer noopener\">release notes<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Video Analytics (Beta)&nbsp;<\/h2>\n\n\n\n<p>Video is a significant investment for most brands. Video is also the most engaging form of content. How your prospects and customers consume your video content provides deep insights into your audience needs, preferences, and viewing habits. Cloudinary\u2019s native <a href=\"https:\/\/cloudinary.com\/documentation\/programmable_media_asset_usage_data#video_analytics_beta\" target=\"_blank\" rel=\"noreferrer noopener\">video analytics<\/a> reporting tool collects the vital engagement insights that can be used to maximize your video investment.&nbsp;<\/p>\n\n\n\n<p>These new reporting capabilities enable content creators to identify the most popular videos by views and player loads to uncover trends around content or what video types engage audiences most. Product managers gain valuable viewing data like which device, browser, or region did someone watch the video and prioritize performance improvements accordingly.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1000\" height=\"527\" data-public-id=\"Web_Assets\/blog\/image-5_2927601a62\/image-5_2927601a62.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/w_1000,h_527,c_scale\/f_auto,q_auto\/v1684968299\/Web_Assets\/blog\/image-5_2927601a62\/image-5_2927601a62.png?_i=AA\" alt=\"\" class=\"wp-post-29274 wp-image-29276\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1684968299\" data-seo=\"1\" srcset=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1684968299\/Web_Assets\/blog\/image-5_2927601a62\/image-5_2927601a62.png?_i=AA 1000w, https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1684968299\/Web_Assets\/blog\/image-5_2927601a62\/image-5_2927601a62.png?_i=AA 300w, https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1684968299\/Web_Assets\/blog\/image-5_2927601a62\/image-5_2927601a62.png?_i=AA 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Video Analytics is currently available in beta, so we welcome your feedback. To learn more about this feature and our immediate roadmap, check out our <a href=\"https:\/\/youtu.be\/bKy_pK9OPzk\">YouTube video<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Max Resolution for Video ABR<\/h2>\n\n\n\n<p>Video accounts for two-thirds of an average web page\u2019s bandwidth (<a href=\"https:\/\/httparchive.org\/reports\/page-weight#bytesVideo\" target=\"_blank\" rel=\"noreferrer noopener\">source<\/a>). Controlling video bandwidth is critical to improving page load speed and overall performance. Most videos on e-commerce sites are often high resolution videos (1080p and higher), leading to high bandwidth usage and slower load speeds.&nbsp;<\/p>\n\n\n\n<p>Cloudinary\u2019s on-the-fly Adaptive Bitrate Streaming (ABR) adapts video resolution in real time based on the end users\u2019 device and available bandwidth. With the latest enhancement, developers can set the <a href=\"https:\/\/cloudinary.com\/documentation\/adaptive_bitrate_streaming#setting_the_maximum_resolution\" target=\"_blank\" rel=\"noreferrer noopener\">maximum resolution for ABR<\/a> to control bandwidth usage for performance reasons.&nbsp;<\/p>\n\n\n\n<p>For example, videos on product detail pages could be set to a maximum resolution of 720p given that\u2019s sufficient for most players, whereas videos on landing pages could have a higher threshold up to <a href=\"https:\/\/cloudinary.com\/glossary\/1080p\">1080p<\/a> to ensure the best first impression.\u00a0<\/p>\n\n\n\n<p>To see this feature in action, check out our <a href=\"https:\/\/youtu.be\/r2_5v1AiXL8\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube video<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Transformations Gallery<\/h2>\n\n\n\n<p>One of the core advantages of Cloudinary is the many <a href=\"https:\/\/cloudinary.com\/documentation\/image_transformations\" target=\"_blank\" rel=\"noreferrer noopener\">transformations<\/a> that programmatically edit images and videos to meet varied design layouts, device sizes, and channel needs. To&nbsp; drive faster adoption of these transformations, we\u2019re excited to announce the new <a href=\"https:\/\/console.cloudinary.com\/console\/transformations\/gallery\" target=\"_blank\" rel=\"noreferrer noopener\">Transformations Gallery<\/a> \u2014 a pre-built library of popular transformations for images and videos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"965\" height=\"736\" data-public-id=\"Web_Assets\/blog\/image1\/image1.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/w_965,h_736,c_scale\/f_auto,q_auto\/v1684968428\/Web_Assets\/blog\/image1\/image1.png?_i=AA\" alt=\"\" class=\"wp-post-29274 wp-image-29278\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1684968428\" data-seo=\"1\" srcset=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1684968428\/Web_Assets\/blog\/image1\/image1.png?_i=AA 965w, https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1684968428\/Web_Assets\/blog\/image1\/image1.png?_i=AA 300w, https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1684968428\/Web_Assets\/blog\/image1\/image1.png?_i=AA 768w\" sizes=\"auto, (max-width: 965px) 100vw, 965px\" \/><\/figure>\n\n\n\n<p>The Transformations Gallery provides a seamless connection to the Transformation Builder \u2014 a UI based option for developers to preview, customize, and get pre-written code snippets in their favorite framework such as Node.js, Python, PHP, and others.&nbsp;<\/p>\n\n\n\n<p>The Transformations Gallery empowers developers to go from discovery to application of transformations at scale, in minutes. To see this feature in action, check out our <a href=\"https:\/\/youtu.be\/DjRaCn1MfxM\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube video<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus Release Note: EraseIt! By Cloudinary Labs<\/h2>\n\n\n\n<p>Cloudinary Labs&#8217; EraseIt! tool is a free-to-use, proof-of-concept demo backed by Cloudinary&#8217;s powerful AI. It combines several AI\/ML functions to detect, remove, and intelligently replace the missing part of an image with the existing surroundings \u2014 a process known as &#8220;Inpainting.&#8221; The result is a high-quality image that looks like the deleted object was never there! <a href=\"https:\/\/erase-it.cloudinary.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Try it for yourself<\/a>, or <a href=\"https:\/\/cloudinary.com\/blog\/introducing_cloudinary_labs_eraseit_tool_remove_unwantedelements_from_your_images_with_ai\" target=\"_blank\" rel=\"noreferrer noopener\">check out the blog<\/a> for more information.<\/p>\n\n\n\n<p>That wraps up the key video innovations for April. Stay tuned for more updates! If you\u2019re new to Cloudinary and want to learn more, sign up for a <a href=\"https:\/\/cloudinary.com\/users\/register_free#gsc.tab=0\" target=\"_blank\" rel=\"noreferrer noopener\">free account<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Further demonstrating the Cloudinary commitment to developing the tools brands need to get more from their investment in video, this month\u2019s release focuses on, you guessed it, video. First, with the new video analytics reporting tool that provides the engagement insights you need to improve and develop a better marketing motion. Second, enhancements to our [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":29282,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[369,305,304],"class_list":["post-29274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-monthly-releases","tag-video-api","tag-video-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Speed, Control, and Insights in Cloudinary\u2019s Latest Innovations<\/title>\n<meta name=\"description\" content=\"Further demonstrating the Cloudinary commitment to developing the tools brands need to get more from their investment in video, this month\u2019s release\" \/>\n<meta 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