{"id":29538,"date":"2023-06-14T07:00:00","date_gmt":"2023-06-14T14:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=29538"},"modified":"2023-06-14T07:28:03","modified_gmt":"2023-06-14T14:28:03","slug":"aws-cloudinary-deliver-immersive-experiences","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/aws-cloudinary-deliver-immersive-experiences","title":{"rendered":"How AWS and Cloudinary Deliver Immersive Experiences\u00a0"},"content":{"rendered":"\n

In an AWS survey of executives at e-commerce retailers, nearly 6 in 10 said they’re most concerned with how to maximize long-term customer relationships, while 7 in 10 said they’re focused on investing in a stronger performing website.<\/p>\n\n\n\n

Not surprisingly, these two insights go hand in hand. A better-performing website will grow loyal customers. <\/p>\n\n\n\n

The insights were shared by Ronak Shah, Senior Partner, Solutions Architect, Retail & CPG at AWS, in a webinar alongside Aditya Ghule, Senior Partner, Marketing Manager at Cloudinary, and hosted by myself. <\/p>\n\n\n\n

The webinar, \u201cDelivering Immersive Commerce Experiences With Composable Architecture Powered by AWS and Cloudinary,\u201d is available on-demand<\/a> and dives head-first into the importance of e-tailers building innovative, immersive digital experiences and how a composable architecture is the only way to get them there. <\/p>\n\n\n\n

Consumers Are Thirsty for New Visuals<\/strong><\/h2>\n\n\n\n

According to Shah, the online experience right now isn\u2019t delivering enough for online shoppers. He said customers lack confidence in buying online, as they return items too often. <\/p>\n\n\n\n

He said customers want experiences that merge the physical with the digital. They want immersive, AR, or VR experiences that provide a more dynamic and accurate representation of the product, but retailers lack the abilities to do this in-house. To keep up, retailers need to invest in composable technology that can add a high-performing visual media layer.<\/p>\n\n\n\n

The First Step Is Migrating From the Monolith<\/strong><\/h2>\n\n\n\n

Shah explained the first step in creating a more dynamic visual experience online is to migrate from a monolithic architecture to a composable architecture, which gives retailers better speed of delivery, more innovation and the ability to compose your own user experience.<\/p>\n\n\n\n

Driving this movement for retailers today is the MACH Alliance<\/a>, which has emerged as a governing body with a rigorous certification process. Cloudinary became certified and joined the alliance a little over a year ago. AWS joined the alliance in January 2022.<\/p>\n\n\n\n

According to Shah, there are some foundations of modern composable applications to consider:<\/p>\n\n\n\n