{"id":30920,"date":"2023-08-15T07:00:00","date_gmt":"2023-08-15T14:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=30920"},"modified":"2024-10-23T17:17:34","modified_gmt":"2024-10-24T00:17:34","slug":"round-up-latest-ai-solutions","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/round-up-latest-ai-solutions","title":{"rendered":"Round-Up: Cloudinary\u2019s Latest and Greatest AI Solutions"},"content":{"rendered":"\n

Compelling, conversion-worthy visual experiences fill shopping carts. A recent Cloudinary global e-commerce consumer survey<\/a> backs this up. Of the nearly 3,000 survey respondents, 47% credited their purchasing decision to user reviews that included images. More than a quarter stated that branded videos were a must-have for them to make a buying decision. In a Hubspot study<\/a>, 60% of U.S. digital shoppers said they needed to see an average of three or four images when shopping online. While 65% said they are more likely to purchase an item if they can see it from all angles. <\/p>\n\n\n\n

Delivering the persuasive, eye-snagging visual experience that makes the sale entails more than uploading images and videos. A tremendous amount of labor, a lot of it tedious and repetitive, goes into the management of a retail website. Every asset must be sized, cropped, formatted, and optimized for a consistent user experience across multiple devices and browsers. <\/p>\n\n\n\n

For many businesses the ongoing activity of prepping and managing the imagery on their website has been mistaken for \u201cproductivity.\u201d The reality is that asset manipulation and management have been, under the best of conditions, a costly yet necessary activity. Under less optimal circumstances, a drain on the business\u2019s resources. <\/p>\n\n\n\n

It is these types of pains, costs, and creativity-stifling, repetitive tasks that Cloudinary AI solutions have been created to address. <\/p>\n\n\n\n

Here\u2019s a look at Cloudinary\u2019s most recent AI advancements. <\/p>\n\n\n\n

Putting the \u2018FinalTouch\u2019 on Product Shots With Cloudinary<\/h2>\n\n\n\n

Accurately portraying a product online in just a few images and videos \u2014 especially furniture, apparel, personal care products \u2014 is best done by showing the item in context. When done well, showing your products in situ<\/em> will answer questions like, how does that sofa look in a mid-century modern home? What\u2019s that blue shirt look like with a black jacket? <\/p>\n\n\n\n

Cloudinary\u2019s assistive creativity platform, FinalTouch<\/a> (<\/a>the debut solution from New Ventures)<\/a>, answers these questions, and more.<\/p>\n\n\n\n

From your uploaded imagery, applied generative AI features take simple product images and places that item in a pre-specified environment. Editing tools customize, iterate, and produce product images at scale, without the cost of specialized design expertise or photography. <\/p>\n\n\n\n

Remove or replace backgrounds or elements to place products in a specific setting, request a pre-populated style setting ranging from Scandinavian to Bohemian, to Traditional, or any other aesthetic that suits your brand. <\/p>\n\n\n\n

The result is studio-quality product shots without the need for expensive equipment or professional photographers. From lifestyle scenes to custom backgrounds, Final Touch creates the immersive shopping experience that captivates customers.<\/p>\n\n\n\n

Generating Personalized Assets With Cloudinary\u2019s Programmable Media Image and Video APIs<\/h2>\n\n\n\n

Typically, every video and image a brand uses on its site needs to be coded, cropped, captioned, and more. <\/p>\n\n\n\n

Through the incorporation of new generative AI, large language models (LLM), and GPT-based features within its Programmable Media image and video APIs<\/a> users can create customized, personalized assets automatically. These capabilities include: <\/p>\n\n\n\n