{"id":30944,"date":"2023-08-24T07:00:00","date_gmt":"2023-08-24T14:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=30944"},"modified":"2023-08-24T15:15:56","modified_gmt":"2023-08-24T22:15:56","slug":"speed-up-your-website-transformations","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/speed-up-your-website-transformations","title":{"rendered":"Speed Up Your Website With Two Cloudinary Transformations: f_auto and q_auto"},"content":{"rendered":"\n<p>Co-hosting <a href=\"https:\/\/www.youtube.com\/playlist?list=PL8dVGjLA2oMr09amgERARsZyrOz_sPvqw\" target=\"_blank\" rel=\"noreferrer noopener\">Cloudinary&#8217;s DevJams podcast<\/a> with <a href=\"https:\/\/www.linkedin.com\/in\/jenbrissman\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jen Brissman<\/a> allows me to engage in insightful conversations with developers who are pushing the boundaries of how images and videos can be delivered.&nbsp;<\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.youtube.com\/watch?v=TXW8svhmDCs&amp;list=PL8dVGjLA2oMr09amgERARsZyrOz_sPvqw&amp;index=1\" target=\"_blank\" rel=\"noreferrer noopener\">Episode #20 of the podcast<\/a>, we spoke with <a href=\"https:\/\/www.linkedin.com\/in\/gksander\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grant Sander<\/a>. He\u2019s the Vice President of Engineering for <a href=\"https:\/\/formidable.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Formidable<\/a>, a global digital design and development firm with some major companies as clients: <a href=\"https:\/\/formidable.com\/work\/puma-scaling-across-the-globe\/\" target=\"_blank\" rel=\"noreferrer noopener\">PUMA<\/a>, <a href=\"https:\/\/formidable.com\/work\/starbucks-progressive-web-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">Starbucks<\/a>, <a href=\"https:\/\/formidable.com\/work\/walmart\/\" target=\"_blank\" rel=\"noreferrer noopener\">Walmart<\/a>, and more. Formidable is also one of <a href=\"https:\/\/cloudinary.com\/partners\" target=\"_blank\" rel=\"noreferrer noopener\">Cloudinary\u2019s Solution Partners<\/a>, which is a group of trusted consultancies and agencies that can help customers to implement Cloudinary\u2019s dynamic image and video management solutions.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reducing Image Delivery Bandwidth with Cloudinary - DevJams Episode #20\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TXW8svhmDCs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Grant and his team accomplished something remarkable for the company\u2019s main website, <a href=\"https:\/\/formidable.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Formidable.com<\/a>. They were able to reduce their total bandwidth by about 86%. The truly amazing part was they did it by only applying two Cloudinary transformations: <a href=\"https:\/\/cloudinary.com\/documentation\/image_transformations#f_auto\" target=\"_blank\" rel=\"noreferrer noopener\">f_auto<\/a> and <a href=\"https:\/\/cloudinary.com\/documentation\/image_optimization#automatic_quality_selection_q_auto\" target=\"_blank\" rel=\"noreferrer noopener\">q_auto<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/zvTSGFWWZT6NA4zhlBUKke498-AawQnFL7jM9NUwTfjxUfUX-OskUusNCoIGL6CBvdnctGDbhrRVkuEQy1mw87ie6SCQ6K9i5yrqmdUl2fdYsIP7VfZIXH1CZV0w5HAncskNBTG6mUbo5M_APZVMtVI\" alt=\"\"\/><\/figure>\n\n\n\n<p>This transformation combination allows for all of their images to be served to their visitors\u2019 browsers in the most optimal formats, such as WebP, <a href=\"https:\/\/cloudinary.com\/blog\/how_to_adopt_avif_for_images_with_cloudinary\">AVIF<\/a>, and <a href=\"https:\/\/cloudinary.com\/blog\/jpeg-xl-how-it-started-how-its-going\">JPEG XL<\/a>. In addition, every image is served at its best quality compression level, based on its content and the viewing browser.<\/p>\n\n\n\n<p>In this conversation and code walkthrough with Grant around this project, Jen and I had some major \u201ca-ha\u201d moments about web performance. I thought it would be helpful to summarize these, so you\u2019d be able to benefit from another educational resource about this fabulous project from the Formidable team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A-ha Moment #1: Choosing the Right Tools Can Significantly Streamline Development Processes<\/h2>\n\n\n\n<p>In the episode, Grant highlights the use of various tools and libraries to ease the migration process. One of those was <a href=\"https:\/\/pptr.dev\/\" target=\"_blank\" rel=\"noreferrer noopener\">Puppeteer<\/a>, a Node.js library that provides a high-level API to control Chrome\/Chromium over the DevTools Protocol. Puppeteer was particularly effective in automating Chrome instances for testing purposes during the migration, especially when paired with <a href=\"https:\/\/cloudinary.com\/documentation\/node_integration\" target=\"_blank\" rel=\"noreferrer noopener\">Cloudinary\u2019s Node.js SDK<\/a>.<\/p>\n\n\n\n<p>Interestingly enough, there have been many use cases for Puppeteer in a Cloudinary-driven project, not exclusively involving migration. Other examples that have come up in DevJams episodes alone include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chris Coyier\u2019s Coding Fonts project, automating screenshot creation of code samples that use different fonts (<a href=\"https:\/\/www.youtube.com\/watch?v=627iSuRnq7k&amp;list=PL8dVGjLA2oMr09amgERARsZyrOz_sPvqw&amp;index=19\" target=\"_blank\" rel=\"noreferrer noopener\">Episode #2<\/a>).<\/li>\n\n\n\n<li>Automating Open Graph and social sharing image creation, thanks to Ryan Filler (<a href=\"https:\/\/www.youtube.com\/watch?v=-Si5o-R7KHY&amp;list=PL8dVGjLA2oMr09amgERARsZyrOz_sPvqw&amp;index=18\" target=\"_blank\" rel=\"noreferrer noopener\">Episode #3<\/a>).<\/li>\n<\/ul>\n\n\n\n<p>In addition, Grant shows ways to use <a href=\"https:\/\/www.google.com\/search?q=cloudinary+regex\" target=\"_blank\" rel=\"noreferrer noopener\">regular expressions<\/a> to find and replace image paths in the codebase during the migration process. While regex isn\u2019t necessarily a tool in the same ways that Puppeteer and Cloudinary are, knowing when to use certain languages can also be a major benefit in the project.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/eEOcO6ltZFN09-Ub8Bm0QJ84JavYe7kejdbcbDolZoVXIudceKGb_TkhPKZnc_spuH9YYbV7tiQmldfGRj5OU-_crz0NLK6RNnKKFRZyCuHyArKlUAnnREoWxitw_jSUWoJvwqJXPu7WKZHEJreIgIE\" alt=\"\"\/><\/figure>\n\n\n\n<p>I think it\u2019s great how Grant used these techniques for the migration project, which emphasizes the importance of choosing the right tools for specific tasks to save time and effort.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A-ha Moment #2: the Importance of a Media Strategy in Web Development<\/h2>\n\n\n\n<p>Throughout the episode, Grant highlights the importance of having a media strategy at the beginning of a project. It\u2019s just a fact. Serving original images without optimization can significantly decrease website performance. Because of this, using services like Cloudinary upfront in the development process <a href=\"https:\/\/training.cloudinary.com\/courses\/migrating-media-assets-using-cloudinary-sdks-and-add-ons-50-minute-workshop\">can help to avoid complex migrations<\/a> or further development overhauls later on.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"121\" data-public-id=\"Blog-f_auto-q_aut0-flowchart\/Blog-f_auto-q_aut0-flowchart.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/w_1024,h_121,c_scale\/f_auto,q_auto\/v1692813883\/Blog-f_auto-q_aut0-flowchart\/Blog-f_auto-q_aut0-flowchart.png?_i=AA\" alt=\"\" class=\"wp-post-30944 wp-image-30946\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1692813883\" data-seo=\"1\" srcset=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1692813883\/Blog-f_auto-q_aut0-flowchart\/Blog-f_auto-q_aut0-flowchart.png?_i=AA 2000w, https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1692813883\/Blog-f_auto-q_aut0-flowchart\/Blog-f_auto-q_aut0-flowchart.png?_i=AA 300w, https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1692813883\/Blog-f_auto-q_aut0-flowchart\/Blog-f_auto-q_aut0-flowchart.png?_i=AA 768w, https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1692813883\/Blog-f_auto-q_aut0-flowchart\/Blog-f_auto-q_aut0-flowchart.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1692813883\/Blog-f_auto-q_aut0-flowchart\/Blog-f_auto-q_aut0-flowchart.png?_i=AA 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>&#8220;We have case studies that have these beautiful graphics. The average across 30 pages was a little over 86% bandwidth saving, which was quite a bit more than I was expecting. It was a surprising amount,&#8221; says Grant.&nbsp;<\/p>\n\n\n\n<p>He further adds, &#8220;One of the big things is we&#8217;re very eager to recommend services like Cloudinary early, like upfront in the development process so that you can just avoid having to migrate at all because migration comes at a cost.&#8221;<\/p>\n\n\n\n<p>As you\u2019re planning to launch a new website, mobile app, or software project, having a media strategy is definitely something to include in the steps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Next Steps<\/h2>\n\n\n\n<p>Of course, don\u2019t miss this <a href=\"https:\/\/www.youtube.com\/watch?v=TXW8svhmDCs\" target=\"_blank\" rel=\"noreferrer noopener\">DevJams episode<\/a>, and we always appreciate it when you \u201cLike\u201d and subscribe to our channel.<\/p>\n\n\n\n<p>Also, please <a href=\"https:\/\/formidable.com\/blog\/2023\/migrating-to-cloudinary\/\" target=\"_blank\" rel=\"noreferrer noopener\">read Grant\u2019s blog post<\/a> on Formidable.com about the project. They also recently published <a href=\"https:\/\/formidable.com\/work\/puma-scaling-across-the-globe\/\" target=\"_blank\" rel=\"noreferrer noopener\">a case study on their work for PUMA<\/a>, which uses some of the techniques outlined in this episode.&nbsp;<\/p>\n\n\n\n<p>If you have any questions about projects like the one Grant and his team did, you can always reach him and other amazing software engineers <a href=\"https:\/\/community.cloudinary.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">in our Community forums<\/a>, as well as its associated <a href=\"https:\/\/discord.gg\/Cloudinary\" target=\"_blank\" rel=\"noreferrer noopener\">Discord server<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co-hosting Cloudinary&#8217;s DevJams podcast with Jen Brissman allows me to engage in insightful conversations with developers who are pushing the boundaries of how images and videos can be delivered.&nbsp; In Episode #20 of the podcast, we spoke with Grant Sander. He\u2019s the Vice President of Engineering for Formidable, a global digital design and development firm [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":30951,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[165],"class_list":["post-30944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-image-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fast Websites With Cloudinary Transformations: f_auto and q_auto<\/title>\n<meta name=\"description\" content=\"Co-hosting Cloudinary&#039;s DevJams podcast with Jen Brissman allows me to engage in insightful conversations with developers who are pushing the 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