{"id":32073,"date":"2023-12-12T03:00:00","date_gmt":"2023-12-12T11:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=32073"},"modified":"2025-09-02T11:04:50","modified_gmt":"2025-09-02T18:04:50","slug":"long-form-video-api-innovations","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/long-form-video-api-innovations","title":{"rendered":"Enhanced Support for Long-Form Video in Latest Video API Innovations"},"content":{"rendered":"\n<p>Most marketers consider video to be the most important ingredient in the online engagement and conversion recipe. The stats bear this out. <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">More than 90% of marketers<\/a> say that video helps increase traffic, raises brand awareness, and improves user understanding of their product and service.<\/p>\n\n\n\n<p>This year we\u2019ve introduced several new video-focused features, among them, <a href=\"https:\/\/cloudinary.com\/blog\/scaling-video-to-any-touch-point-in-cloudinarys-latest-innovations#ai_video_cropping_auto_gravity_for_objects\" target=\"_blank\" rel=\"noreferrer noopener\">AI video cropping<\/a> and <a href=\"https:\/\/cloudinary.com\/blog\/new-year-new-innovations-create-visual-media-experiences-at-scale-with-cloudinarys-latest-features#_strong_generating_video_at_scale_strong_\" target=\"_blank\" rel=\"noreferrer noopener\">video generation<\/a>, created to meet the needs of the marketer and the developer. To keep the momentum going as the market leader in optimization and AI-based editing capabilities for short-form video, Cloudinary is excited to announce several innovations to enhance our support for long-form video.<\/p>\n\n\n\n<p>Check out this video for quick highlights.<\/p>\n\n\n<cld-video-player\n      cloud-name='cloudinary-marketing'\n      public-id='v1702340541\/videoAPI_sizzle'\n      js-config='{\"playbackRates\":[0.5,1,1.5,2]}'\n      style='max-width: ;'\n      class='c-video-player'\n      poster-timestamp='5'\n      core-version='2.12.3'\n      player-version='1.7.0'\n      >\n      <video\n        id='_video-player69f6a6474aa4b'\n        data-cld-big-play-button='init'\n        data-cld-source-types='[\"hls\",\"webm\\\/vp9\",\"mp4\\\/h265\",\"mp4\"]'\n        controls\n        muted\n        class='cld-video-player cld-fluid wp-block-cloudinary-video-player  cld-video-player-skin-dark'\n      ><\/video>\n    <\/cld-video-player>\n\n\n<p>Before we dive into the details, let\u2019s cover some basics.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Video Types and Requirements<\/h2>\n\n\n\n<p>While there are several different types of video, they generally fall into one of these categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shorts (&lt; 1 minute)<\/strong>. These are primarily to drive traffic and brand awareness. Examples include product or brand showcases, event highlights, or promotional videos for social media.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Long-form video (&gt; 1 minute)<\/strong>. These typically enhance a user\u2019s understanding of a product or service or educate them on certain topics. Examples include explainer or lifestyle (how-to) videos in e-commerce, user-generated reviews, or testimonials; brand or culture videos; fitness tutorials; on-demand event recordings; and more.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The technical requirements for managing, customizing, and optimizing long-form video are quite different from shorts. First, your video platform must be able to support uploads of large file sizes. For delivering long-form video, <a href=\"https:\/\/cloudinary.com\/blog\/no-more-buffering-best-practices-to-optimize-video\" target=\"_blank\" rel=\"noreferrer noopener\">adaptive bitrate streaming<\/a> (ABR) is a must-have while progressive download may be sufficient for shorts. Also, shorts may be directly embedded on a webpage with the video tag, whereas long-form video often requires a high-quality <a href=\"https:\/\/cloudinary.com\/documentation\/cloudinary_video_player\" target=\"_blank\" rel=\"noreferrer noopener\">video player<\/a> to ensure the best possible viewing experience. Additionally, ensuring accessibility compliance, mobile app support, and granular engagement analytics makes enabling long-form video experiences a complex endeavor.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges&nbsp;<\/h2>\n\n\n\n<p>Building and maintaining a robust long-form <a href=\"https:\/\/cloudinary.com\/guides\/video\/video-infrastructure\">video infrastructure<\/a> can be expensive and resource intensive. (Let\u2019s face it, most development teams would rather focus on building new experiences.) And, without intelligent automation, it can take several hours, even days, for developers to prepare a single video for use across a brand\u2019s digital channels, reducing engagement opportunities and lowering a video\u2019s ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deliver Long-Form Video Experiences Faster and at Scale<\/h2>\n\n\n\n<p>For years, Cloudinary has offered the foundational elements needed to manage, customize, optimize, and deliver long-form video experiences, including flexible upload API, support for ABR, and a robust video player. We\u2019re now pleased to offer a significant set of innovations that enable developers to get long-form video experiences to market even faster and at scale.&nbsp;<\/p>\n\n\n\n<p>New features and benefits include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Upload-encode-deliver in minutes<\/strong>. Upload video files up to 100GB (only enterprise plan) to Cloudinary and deliver them in minutes by leveraging <a href=\"https:\/\/cloudinary.com\/documentation\/adaptive_bitrate_streaming#automatic_streaming_profile_selection\" target=\"_blank\" rel=\"noreferrer noopener\">on-the-fly ABR<\/a>. This means video encoding into chunks of 2-10 seconds and automatic profile selection (bitrate, format, resolution) happens when the video is first requested by an end user, minimizing the need for advanced data preparation.<\/li>\n\n\n\n<li><strong>Maximize performance with industry-leading ABR<\/strong>. In addition to support for the HLS protocol, Cloudinary\u2019s ABR capability now supports CMAF, DASH protocols, and advanced codecs (H.265, VP9) to offer the most efficient video compression for streaming on all devices.&nbsp;<\/li>\n\n\n\n<li><strong>Easily customize the viewing experience<\/strong>. Cloudinary\u2019s <a href=\"https:\/\/cloudinary.com\/documentation\/video_player_customization\" target=\"_blank\" rel=\"noreferrer noopener\">HTML5-based video player<\/a> that enables delivery of branded, interactive video experiences can now be easily customized using an intuitive UI. For instance, customize the player skin and controls, add custom logo, configure auto-play, or AI-based histogram. From the UI, developers can copy and paste the corresponding code to their website or mobile app, eliminating the need to code from scratch.&nbsp;<\/li>\n\n\n\n<li><strong>Scale faster to mobile apps<\/strong>. New Video Player SDKs for iOS, Android, and Flutter come prebuilt with ABR to help developers deliver consistent video experiences to mobile apps while ensuring superior performance.<\/li>\n\n\n\n<li><strong>Ensure accessibility compliance out of the box<\/strong>. The Cloudinary Video Player includes chapters and auto-captioning to make it easy for screen readers or assistive technologies to provide structured access to content and improve SEO.<\/li>\n\n\n\n<li><strong>Clear and actionable engagement insights faster<\/strong>.<strong> <\/strong>The updated analytics dashboard now offers time-series graphs for key engagement metrics like views, watch rate, and more to identify trends that guide digital content strategies. Users can export video engagement data via API to their preferred data visualization tools.<\/li>\n\n\n\n<li><strong>Optimize for social media with AI<\/strong>. Leverage our existing AI-based transformations to generate eye-catching previews for longer video or use auto-gravity crop to optimize aspect ratio while maintaining focus on the desired object.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Use Case<\/h2>\n\n\n\n<p>Doximity, the leading digital platform for U.S. medical professionals, relies on Cloudinary to serve news-based video content to its mobile app users. According to James Hicks, director of engineering at Doximity, \u201cThe number and length of the videos hosted on our platform requires us to have an easy, quick, and reliable way to ensure each one looks and performs as intended in each user\u2019s feed across multiple devices and resolutions, which wouldn\u2019t be cost-effective to do manually. Cloudinary has been instrumental in helping us speed up all aspects of our video management, optimization, and delivery workflows.&#8221;<\/p>\n\n\n\n<p>In addition to Doximity, several top brands, including <a href=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1668463090\/cloudinary_case_study_PaulSmith_1022.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Paul Smith<\/a>, <a href=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1670018579\/cloudinary_case_study_Rapha_1122.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Rapha<\/a>, and <a href=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/image\/upload\/v1613499824\/Web_Assets\/customer_case_studies\/cloudinary_case_study_Vorwerk_0221_v02.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Vorwerk<\/a>, use Cloudinary to deliver high-performing short and long-form video experiences in minutes.<\/p>\n\n\n\n<p><a href=\"https:\/\/cloudinary.com\/users\/register_free\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for free<\/a> to try out Cloudinary <a href=\"https:\/\/cloudinary.com\/video_api\">Video API<\/a> features or <a href=\"https:\/\/cloudinary.com\/solutions\/video#contact-form\" target=\"_blank\" rel=\"noreferrer noopener\">contact us<\/a> for a personalized demo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most marketers consider video to be the most important ingredient in the online engagement and conversion recipe. The stats bear this out. More than 90% of marketers say that video helps increase traffic, raises brand awareness, and improves user understanding of their product and service. This year we\u2019ve introduced several new video-focused features, among them, [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":32093,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[305],"class_list":["post-32073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-video-api"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enhanced support for long-form video in latest Video API innovations<\/title>\n<meta name=\"description\" content=\"Market-leading automation to bring video of any length to market in minutes and at scale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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