{"id":32077,"date":"2023-12-11T06:00:00","date_gmt":"2023-12-11T14:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=32077"},"modified":"2024-02-06T03:04:19","modified_gmt":"2024-02-06T11:04:19","slug":"cloudinary-2023-state-of-visual-media-report","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/cloudinary-2023-state-of-visual-media-report","title":{"rendered":"The Cloudinary 2023 State of Visual Media Report: AI\u2019s Transition From Time-Saver to Game-Changer"},"content":{"rendered":"\n<p>This marks the fifth year of the State of Visual Media Report. Just as we&#8217;ve found in year\u2019s past, the data reveals the trends that are reshaping how brands are employing images and video in innovative and increasingly creative ways to boost productivity, engage customers, and grow revenue.<\/p>\n\n\n\n<p>The key finding is: (not surprisingly) AI continues to have a profound impact on the visual content workflow. No longer a nice-to-have, AI automation, including generative AI, is key to ensuring brands are delivering engaging, visual-first experiences quickly and efficiently. AI is also taking the tedium out of the creation process while reducing the amount of time it once took to manage and deliver these experiences, all while making what was once impossible visually and technically, possible. Our data revealed that AI is saving teams an average of 34 working days per month.&nbsp;<\/p>\n\n\n\n<p>AI is proving to be more than just a time-saver; it&#8217;s a game-changer, empowering brands to bridge labor shortages and enabling tech teams to focus on work that requires human skills, from creative design to software integration to data security.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Commerce is Mobile<\/h2>\n\n\n\n<p>Another key takeaway, businesses are living in a \u201cmobile-first\u201d world \u2014 or they had better be. Our analysis of more than 8.5 trillion visual asset transactions across 439 global brands indicates that mobile is now the dominant platform in most countries. This shift is particularly apparent among Gen Z consumers, who are predominantly using their smartphones when shopping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Time for Tech to Go Green: Improving Sustainability Metrics<\/h2>\n\n\n\n<p>As COP28 draws to a close, our 2023 report builds on important findings revealed last year. Well-optimized visual content isn&#8217;t just about enhancing user experience, it&#8217;s also about reducing the digital carbon footprint. Data shows that those brands optimizing visual content can significantly reduce CO2 emissions, saving brands an average the equivalent of five long-distance flights per month. And we\u2019re only just starting to explore the important role that descriptive, information-rich images and videos play in cutting the business and environmental cost of product returns as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From Supporting to Starring Role<\/h2>\n\n\n\n<p>The data presented in the State of Visual Media Report reveals how global brands in industries from retail to travel are successfully navigating the ever-shifting global marketplace. Case studies highlight how leading fashion brands like <a href=\"https:\/\/cloudinary.com\/customers\/neiman-marcus\">Neiman Marcus<\/a> and Paul Smith are deploying their image and video assets in high style, and with unparalleled efficiency.<\/p>\n\n\n\n<p>This year\u2019s report makes it clear that images and videos are no longer just part of the storytelling process, they <em>are<\/em> the story. Efficient asset management of images and video on a global scale, empower brands to quickly adapt in a constantly shifting global economy.&nbsp;<\/p>\n\n\n\n<p>As Cloudinary continues to test and apply the latest tech innovations in this rapidly evolving space, we\u2019re committed to delivering the tools and data insights that your brand needs to unleash the full potential and value of your all image and video content effectively and sustainably.<\/p>\n\n\n\n<p>I hope you\u2019ll explore the full report available <a href=\"https:\/\/cloudinary.com\/state-of-visual-media-report\">here<\/a>. Dig in and let us know what you think!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This marks the fifth year of the State of Visual Media Report. Just as we&#8217;ve found in year\u2019s past, the data reveals the trends that are reshaping how brands are employing images and video in innovative and increasingly creative ways to boost productivity, engage customers, and grow revenue. The key finding is: (not surprisingly) AI [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":32080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[25,409],"class_list":["post-32077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-asset-management","tag-generative-ai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 2023 State of Visual Media Report: AI, Mobile-First Strategies, and Sustainability Continue to Dominate<\/title>\n<meta name=\"description\" content=\"Key takeaways from our 5th annual State of Visual Media Report 2023. AI emerges as the game-changer, saving brands 34 working days monthly. Data confirms a \u201cmobile-first\u201d strategy is the best strategy. Sustainability is a must. For all the in-depth analysis of the trends defining the future of visual content, get the report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudinary.com\/blog\/cloudinary-2023-state-of-visual-media-report\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Cloudinary 2023 State of Visual Media Report: AI\u2019s Transition From Time-Saver to Game-Changer\" \/>\n<meta property=\"og:description\" content=\"Key takeaways from our 5th annual State of Visual Media Report 2023. AI emerges as the game-changer, saving brands 34 working days monthly. Data confirms a \u201cmobile-first\u201d strategy is the best strategy. Sustainability is a must. 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