{"id":32740,"date":"2024-01-31T13:46:37","date_gmt":"2024-01-31T21:46:37","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=32740"},"modified":"2024-08-04T23:17:23","modified_gmt":"2024-08-05T06:17:23","slug":"the-video-advantage-elevating-marketplace-success-for-vendors-and-retailers","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/the-video-advantage-elevating-marketplace-success-for-vendors-and-retailers","title":{"rendered":"The Video Advantage: Elevating Marketplace Success for Vendors and Retailers"},"content":{"rendered":"\n

For marketplace sites such as auction sites, consignment shops, and travel and hospitality booking services, videos play a crucial role in building a consumer\u2019s confidence. More than a gallery of static images, videos immerse consumers into the buying decision, zooming in on that second-hand sweater or sharing panoramic views of that beachfront rental. <\/p>\n\n\n\n

So why are videos under-used in online marketplace sites? <\/p>\n\n\n\n

One issue is that many consignment and travel companies \u2014 and other retail marketplaces \u2014 don\u2019t provide their sellers with an end-to-end platform that controls how videos are uploaded and automatically optimizes videos for performance. <\/p>\n\n\n\n

In this blog, we examine why marketplace sites need to support their sellers with video and how Cloudinary can streamline the process from upload to optimized streaming.<\/p>\n\n\n\n

Bringing Consumers More Video <\/h2>\n\n\n\n

In an eMarketer survey<\/a> of U.S. consumers, 75% said they watch short-form videos on their mobile devices. Consumers want to see a videos \u2013There\u2019s no better way for the online shopper to see the product in action. <\/p>\n\n\n\n

Now, on the other side of the screen:<\/p>\n\n\n\n