{"id":32747,"date":"2024-02-01T07:00:00","date_gmt":"2024-02-01T15:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=32747"},"modified":"2024-08-04T23:06:29","modified_gmt":"2024-08-05T06:06:29","slug":"elevating-e-commerce-automation-branded-videos-roi","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi","title":{"rendered":"Elevating E-commerce: Automation Ensures Branded Videos Perform and Deliver ROI"},"content":{"rendered":"\n<p>Leading retailers and CPG brands spend hefty marketing dollars on creating online videos. But what good are all those spent video dollars if no one sees the content?&nbsp;&nbsp;<\/p>\n\n\n\n<p>To protect an e-commerce video investment, digital teams can leverage AI to ensure videos run optimally. The automation enables teams to quickly stand up and test the content on product display pages, social media channels, and wherever else they\u2019re reaching consumers digitally. Optimized videos increase performance, move products, and drive revenue.&nbsp;<\/p>\n\n\n\n<p>A lot of work goes into producing short-form product videos or long-form, branded \u201chow-to\u201d videos. Here\u2019s how Cloudinary transforms and delivers videos for e-commerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Video is Important for E-Commerce<\/h2>\n\n\n\n<p>An <a href=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1689095988\/Infographic-Business_Impact_Visual_Content_Retailers.pdf\">independent survey<\/a> commissioned by Cloudinary, which included nearly 3,000 consumers across Australia, Germany, the UK, and the US, found:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Roughly six in 10 consumers prefer to research and buy products online compared to the traditional in-store shopping experience.\u00a0<\/li>\n\n\n\n<li>A quarter of the respondents said branded videos are a \u201cmust-have\u201d in the digital experience.<\/li>\n<\/ul>\n\n\n\n<p>In a different <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">video marketing survey<\/a>, more than 80% of consumers said they have been convinced to buy a product from a video.&nbsp;<\/p>\n\n\n\n<p>Producing a video is only one part of the equation.E-commerce retailers and brands often overlook the steps required to properly implement video into their sites and mobile apps.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Automation Enhances Video Quality<\/h2>\n\n\n\n<p>Cloudinary\u2019s automation enhances the video\u2019s performance across various stages, including helping e-commerce retailers when it comes to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Managing the files.<\/strong> Automation can save digital teams hours by instantly tagging video files and adding metadata and required documentation for storage into Cloudinary\u2019s <a href=\"https:\/\/cloudinary.com\/solutions\/headless-dam\">headless DAM<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Transforming videos for best playback.<\/strong> Videos can look different depending on what device they\u2019re playing on.Automation crops videos so the primary content is always centered on screen \u2013 essential for longer videos, Cloudinary\u2019s AI also automatically <a href=\"https:\/\/cloudinary.com\/blog\/auto_generate_video_previews_with_great_results_every_time\">edit a video into a teaser length<\/a> to drive viewers to the full video.&nbsp;<\/li>\n\n\n\n<li><strong>Adding overlays. <\/strong>Editing in brand logos and descriptive text and inserting clickable links into videos is another tine-consuming process. Cloudinary\u2019s platform offers an <a href=\"https:\/\/cloudinary.com\/blog\/creating-brand-stories-with-automated-video-personalization#adding_overlays\">automated overlay function<\/a> to manage this task.<\/li>\n\n\n\n<li><strong>Optimizing video performance.<\/strong> Cloudinary <a href=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1679074070\/Video_Optimization_WP-20230314.pdf\">optimizes videos through AI<\/a>, resizing video dimensions, adjusting for format and quality, adding in an adaptive bitrate streaming capability, and ensuring videos don\u2019t slow down page speeds and performance.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Delivering Video and the &#8216;Illusion&#8217; of Video<\/h2>\n\n\n\n<p>Cloudinary\u2019s automation functions manage videos on the back end, ensuring delivery on any device without hurting a site\u2019s performance.While Cloudinary doesn\u2019t produce video, the platform offers capabilities to take static photographs and add movement.<\/p>\n\n\n\n<p>Apparel and footwear brand <a href=\"https:\/\/cloudinary.com\/blog\/formidable-showcases-flexibility-of-pumas-tech-stack-with-winning-hackathon-video-experience\">Puma recognized Cloudinary<\/a> for its <a href=\"https:\/\/cloudinary.com\/blog\/add-motion-to-your-pictures\">image-to-video functionality<\/a>, where multiple photos were enhanced by automated \u201czoompan\u201d and motion effects to present a dynamic visual. Cloudinary\u2019s AI functions automatically add animation to still photos and speed up or slow down objects in an image to give them dimension.&nbsp;<\/p>\n\n\n\n<p>The features provide e-commerce companies with an alternative to a full-scale branded video, which can be costly.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Providing a Complete Video Package<\/h2>\n\n\n\n<p>Cloudinary offers online brands and e-commerce retailers a complete video solution. Brands can leverage tools to turn static photos into video-like experiences,produce videos, and rely on Cloudinary\u2019s automated features to ensure videos run optimally on any device, anywhere, anytime.<\/p>\n\n\n\n<p>To learn more about how Cloudinary can elevate the digital experience for online brands and e-commerce, <a href=\"https:\/\/cloudinary.com\/contact\">schedule a demo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading retailers and CPG brands spend hefty marketing dollars on creating online videos. But what good are all those spent video dollars if no one sees the content?&nbsp;&nbsp; To protect an e-commerce video investment, digital teams can leverage AI to ensure videos run optimally. The automation enables teams to quickly stand up and test the [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":32760,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[336,98,303],"class_list":["post-32747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-ai","tag-e-commerce","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Cloudinary Automation Transforms E-commerce Videos<\/title>\n<meta name=\"description\" content=\"Leading retailers and CPG brands utilize Cloudinary&#039;s AI-powered automation to ensure seamless video playback, enhance performance, and drive revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elevating E-commerce: Automation Ensures Branded Videos Perform and Deliver ROI\" \/>\n<meta property=\"og:description\" content=\"Leading retailers and CPG brands utilize Cloudinary&#039;s AI-powered automation to ensure seamless video playback, enhance performance, and drive revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi\" \/>\n<meta property=\"og:site_name\" content=\"Cloudinary Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-01T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-05T06:06:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/v1706581966\/Elevating_eCommerce-blog\/Elevating_eCommerce-blog-jpg?_i=AA\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nadinindre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi#article\",\"isPartOf\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi\"},\"author\":{\"name\":\"nadinindre\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#\/schema\/person\/717d6ece36182bb67bddcdf497e8c8ac\"},\"headline\":\"Elevating E-commerce: Automation Ensures Branded Videos Perform and Deliver ROI\",\"datePublished\":\"2024-02-01T15:00:00+00:00\",\"dateModified\":\"2024-08-05T06:06:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi\"},\"wordCount\":580,\"publisher\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi#primaryimage\"},\"thumbnailUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1706581966\/Elevating_eCommerce-blog\/Elevating_eCommerce-blog.jpg?_i=AA\",\"keywords\":[\"AI\",\"E-commerce\",\"Video\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/cloudinary.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi\",\"url\":\"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi\",\"name\":\"How Cloudinary Automation Transforms E-commerce Videos\",\"isPartOf\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi#primaryimage\"},\"thumbnailUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1706581966\/Elevating_eCommerce-blog\/Elevating_eCommerce-blog.jpg?_i=AA\",\"datePublished\":\"2024-02-01T15:00:00+00:00\",\"dateModified\":\"2024-08-05T06:06:29+00:00\",\"description\":\"Leading retailers and CPG brands utilize Cloudinary's AI-powered automation to ensure seamless video playback, enhance performance, and drive revenue.\",\"breadcrumb\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi#primaryimage\",\"url\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1706581966\/Elevating_eCommerce-blog\/Elevating_eCommerce-blog.jpg?_i=AA\",\"contentUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1706581966\/Elevating_eCommerce-blog\/Elevating_eCommerce-blog.jpg?_i=AA\",\"width\":2000,\"height\":1100},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cloudinary.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Elevating E-commerce: Automation Ensures Branded Videos Perform and Deliver ROI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#website\",\"url\":\"https:\/\/cloudinary.com\/blog\/\",\"name\":\"Cloudinary Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cloudinary.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\",\"name\":\"Cloudinary Blog\",\"url\":\"https:\/\/cloudinary.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA\",\"contentUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA\",\"width\":312,\"height\":60,\"caption\":\"Cloudinary Blog\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#\/schema\/person\/717d6ece36182bb67bddcdf497e8c8ac\",\"name\":\"nadinindre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f3b4e2df2ea12a21dcc97a8ef9b13228f5642f820f0f631e368f4beaefafb5f4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f3b4e2df2ea12a21dcc97a8ef9b13228f5642f820f0f631e368f4beaefafb5f4?s=96&d=mm&r=g\",\"caption\":\"nadinindre\"},\"sameAs\":[\"nadinindre\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Cloudinary Automation Transforms E-commerce Videos","description":"Leading retailers and CPG brands utilize Cloudinary's AI-powered automation to ensure seamless video playback, enhance performance, and drive revenue.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi","og_locale":"en_US","og_type":"article","og_title":"Elevating E-commerce: Automation Ensures Branded Videos Perform and Deliver ROI","og_description":"Leading retailers and CPG brands utilize Cloudinary's AI-powered automation to ensure seamless video playback, enhance performance, and drive revenue.","og_url":"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi","og_site_name":"Cloudinary Blog","article_published_time":"2024-02-01T15:00:00+00:00","article_modified_time":"2024-08-05T06:06:29+00:00","og_image":[{"width":2000,"height":1100,"url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/v1706581966\/Elevating_eCommerce-blog\/Elevating_eCommerce-blog-jpg?_i=AA","type":"image\/jpeg"}],"author":"nadinindre","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi#article","isPartOf":{"@id":"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi"},"author":{"name":"nadinindre","@id":"https:\/\/cloudinary.com\/blog\/#\/schema\/person\/717d6ece36182bb67bddcdf497e8c8ac"},"headline":"Elevating E-commerce: Automation Ensures Branded Videos Perform and Deliver ROI","datePublished":"2024-02-01T15:00:00+00:00","dateModified":"2024-08-05T06:06:29+00:00","mainEntityOfPage":{"@id":"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi"},"wordCount":580,"publisher":{"@id":"https:\/\/cloudinary.com\/blog\/#organization"},"image":{"@id":"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi#primaryimage"},"thumbnailUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1706581966\/Elevating_eCommerce-blog\/Elevating_eCommerce-blog.jpg?_i=AA","keywords":["AI","E-commerce","Video"],"inLanguage":"en-US","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/cloudinary.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi","url":"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi","name":"How Cloudinary Automation Transforms E-commerce Videos","isPartOf":{"@id":"https:\/\/cloudinary.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi#primaryimage"},"image":{"@id":"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi#primaryimage"},"thumbnailUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1706581966\/Elevating_eCommerce-blog\/Elevating_eCommerce-blog.jpg?_i=AA","datePublished":"2024-02-01T15:00:00+00:00","dateModified":"2024-08-05T06:06:29+00:00","description":"Leading retailers and CPG brands utilize Cloudinary's AI-powered automation to ensure seamless video playback, enhance performance, and drive revenue.","breadcrumb":{"@id":"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi#primaryimage","url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1706581966\/Elevating_eCommerce-blog\/Elevating_eCommerce-blog.jpg?_i=AA","contentUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1706581966\/Elevating_eCommerce-blog\/Elevating_eCommerce-blog.jpg?_i=AA","width":2000,"height":1100},{"@type":"BreadcrumbList","@id":"https:\/\/cloudinary.com\/blog\/elevating-e-commerce-automation-branded-videos-roi#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cloudinary.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Elevating E-commerce: Automation Ensures Branded Videos Perform and Deliver ROI"}]},{"@type":"WebSite","@id":"https:\/\/cloudinary.com\/blog\/#website","url":"https:\/\/cloudinary.com\/blog\/","name":"Cloudinary Blog","description":"","publisher":{"@id":"https:\/\/cloudinary.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cloudinary.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cloudinary.com\/blog\/#organization","name":"Cloudinary Blog","url":"https:\/\/cloudinary.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA","contentUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA","width":312,"height":60,"caption":"Cloudinary Blog"},"image":{"@id":"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/cloudinary.com\/blog\/#\/schema\/person\/717d6ece36182bb67bddcdf497e8c8ac","name":"nadinindre","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloudinary.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f3b4e2df2ea12a21dcc97a8ef9b13228f5642f820f0f631e368f4beaefafb5f4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f3b4e2df2ea12a21dcc97a8ef9b13228f5642f820f0f631e368f4beaefafb5f4?s=96&d=mm&r=g","caption":"nadinindre"},"sameAs":["nadinindre"]}]}},"jetpack_featured_media_url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1706581966\/Elevating_eCommerce-blog\/Elevating_eCommerce-blog.jpg?_i=AA","_links":{"self":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts\/32747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/comments?post=32747"}],"version-history":[{"count":4,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts\/32747\/revisions"}],"predecessor-version":[{"id":35061,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts\/32747\/revisions\/35061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/media\/32760"}],"wp:attachment":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/media?parent=32747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/categories?post=32747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/tags?post=32747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}