{"id":32819,"date":"2024-02-13T07:00:00","date_gmt":"2024-02-13T15:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=32819"},"modified":"2024-09-07T16:06:38","modified_gmt":"2024-09-07T23:06:38","slug":"3-tips-optimize-images-boost-site-performance","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/3-tips-optimize-images-boost-site-performance","title":{"rendered":"3 Tips to Optimize Images and Boost Site Performance"},"content":{"rendered":"\n<p>&nbsp;A recent <a href=\"https:\/\/www.etsy.com\/seller-handbook\/article\/why-product-photography-is-important\/147451496051\">Etsy internal research<\/a> reported that 90% of its shoppers said images were vital to why they buy an item. By comparison:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>83% said price influences a purchase decision.<\/li>\n\n\n\n<li>73% said product reviews impact a purchase decision.<\/li>\n<\/ul>\n\n\n\n<p>This is why images on a website that look blurry will influence shoppers to take their money elsewhere. Defective images also negatively impact a brand\u2019s overall SEO rankings.<\/p>\n\n\n\n<p><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/ie\/Documents\/Consulting\/Milliseconds_Make_Millions_report.pdf\">Deloitte<\/a> found that 7 in 10 consumers said slow page speed impacts their willingness to buy High-quality images that load quickly are essential to sales success,&nbsp; Here are three ways to improve site performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Pick a Compression Path<\/h2>\n\n\n\n<p>When thinking about image performance, developers first decide between lossy and lossless compression. The differences are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lossy optimization.<\/strong>Lossy compression sacrifices some data and image quality for faster load times. Lossy optimization is ideal for web images because it greatly reduces file sizes by trimming non-essential details.&nbsp;<\/li>\n\n\n\n<li><strong>Lossless optimization.<\/strong> Lossless compression renders an image, ensuring it retains its quality during the compression process. File sizes end up larger than lossy files without sacrificing image quality.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>For better-performing websites, developers want to decide between lossy and lossless optimization and what fits the image\u2019s purpose.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Understand File Formats<\/h2>\n\n\n\n<p>Be it a photo or a logo, specific visual assets perform better with different file formats. Developers should select the right one for their images. Options include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>JPEG.<\/strong> Ideal for photographs or detailed images, the <a href=\"https:\/\/cloudinary.com\/tools\/compress-jpeg\">JPEG <\/a>format possesses lossy compression and significantly reduces file size by eliminating image data that is undetectable to the human eye.<\/li>\n\n\n\n<li><strong>JPEG XL<\/strong>. Compared to the original JPEG format, <a href=\"https:\/\/cloudinary.com\/blog\/jpeg-xl-and-automatic-image-quality\">JPEG XL<\/a> delivers sharper-looking images, a more effective use of bandwidth and storage, and a better user experience when browsing the web.<\/li>\n\n\n\n<li><strong>PNG.<\/strong> Another image format for photographs, the PNG format is better for images with transparent backgrounds or graphics with a sharp contrast or a limited color palette. Even though <a href=\"https:\/\/cloudinary.com\/tools\/compress-png\">PNG<\/a> files are generally bulkier than JPEGs, they compensate for it with their lossless compression.<\/li>\n\n\n\n<li><strong>WebP<\/strong>. A format introduced by Google, <a href=\"https:\/\/cloudinary.com\/guides\/image-formats\/webp-format-technology-pros-cons-and-alternatives\">WebP<\/a> has excellent compression capabilities in its lossy and lossless variants. The format is widely supported by many modern browsers, leading to noticeably reduced file sizes without sacrificing image quality.<\/li>\n\n\n\n<li><strong>SVG.<\/strong> For vector graphics, especially logos and icons, <a href=\"https:\/\/cloudinary.com\/guides\/image-formats\/svg-format-features-common-uses-and-pros-cons-you-should-know\">SVG<\/a> is the go-to format. Being XML-based, graphics can maintain their sharpness irrespective of their scale.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>With the right format assigned to the right visual, site performance should run smoothly and enhance the site\u2019s Core Web Vitals.&nbsp;<\/p>\n\n\n\n<p>Cloudinary\u2019s <a href=\"https:\/\/cloudinary.com\/guides\/image-formats\/automatically-change-format-to-jpg\">end-to-end media management solution<\/a> automatically optimizes an image\u2019s format and dimensions while maintaining high quality and using less bandwidth.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Size Visuals Appropriately<\/h2>\n\n\n\n<p>When it comes to file dimensions and size, a photo with more pixels and a larger file size is going to look better, but site performance will suffer.<\/p>\n\n\n\n<p>Here are three ways file sizes can be modified to improve performance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Resize before uploading.<\/strong> If a webpage displays an image at 500\u00d7500 pixels, don\u2019t upload a 2000\u00d72000 pixel image. Resize it to the exact display dimensions.<\/li>\n\n\n\n<li><strong>Adjust quality settings. <\/strong>When editing, developers can adjust the quality of an image at the time of saving it, and reducing a JPEG\u2019s quality to 80% can cut its size in half without noticeable quality loss.<\/li>\n\n\n\n<li><strong>Use dots-per-inch (DPI).<\/strong> A higher DPI is key to maintaining a quality print of an image, but it\u2019s not necessary for the web. For ample usage online, 72 DPI does the job.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Cloudinary\u2019s image platform <a href=\"https:\/\/cloudinary.com\/blog\/adaptive_browser_based_image_format_delivery\">automates image size<\/a> without compromising overall quality.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Automate to Free Up Developers<\/h2>\n\n\n\n<p>Developers can rely on Cloudinary\u2019s image optimization to automatically manage image requirements and boost site performance. Save developers\u2019 time formatting and editing images to ensure images run optimally. <a href=\"https:\/\/cloudinary.com\/contact\">Try Cloudinary for free today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;A recent Etsy internal research reported that 90% of its shoppers said images were vital to why they buy an item. By comparison:&nbsp; This is why images on a website that look blurry will influence shoppers to take their money elsewhere. Defective images also negatively impact a brand\u2019s overall SEO rankings. Deloitte found that 7 [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":32821,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[227],"class_list":["post-32819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-performance-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Tips to Optimize Images and Boost Site Performance<\/title>\n<meta name=\"description\" content=\"Deloitte found that 7\/10 consumers said slow page speed impacts their willingness to buy. Here are 3 ways to improve site performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudinary.com\/blog\/3-tips-optimize-images-boost-site-performance\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Tips to Optimize Images and Boost Site Performance\" \/>\n<meta property=\"og:description\" content=\"Deloitte found that 7\/10 consumers said slow page speed impacts their willingness to buy. 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