{"id":32854,"date":"2024-02-26T07:00:00","date_gmt":"2024-02-26T15:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=32854"},"modified":"2024-09-08T01:46:22","modified_gmt":"2024-09-08T08:46:22","slug":"technologies-deliver-optimal-mobile-experience","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/technologies-deliver-optimal-mobile-experience","title":{"rendered":"It\u2019s a Mobile-First World: 2 Technologies to Deliver the Optimal Mobile Experience"},"content":{"rendered":"\n<p>Nearly <a href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\">60% of all online visits<\/a> are now done on mobile devices. When you break that down, that\u2019s 60% of the 5.35 billion daily internet users worldwide or, after a little napkin math, that comes to about 3.21 billion people. Fun to think of 3.21 billion people as your total addressable market, isn&#8217;t it?&nbsp;<\/p>\n\n\n\n<p>Making sure images, videos, and content are viewable and engaging on 3.21 billion mobile devices is more than just a nice-to-have anymore. It\u2019s essential. Here are two technologies that any digital team can roll out today: expansive video content and the JPEG XL image format.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Driving Mobile-Based Video Engagements Through Expansive Content&nbsp;&nbsp;<\/h2>\n\n\n\n<p>An <a href=\"https:\/\/www.insiderintelligence.com\/topics\/topic\/mobile-video\">eMarketer study<\/a> found that more than 75% of U.S. adults spend two hours or more watching short-form videos on mobile phones. Brands have a clear opportunity to capture a consumer\u2019s attention with video, but they need to understand the intricacies of how video plays on phones.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Roaming.<\/strong> If users are traveling, a good connection is never guaranteed.<\/li>\n\n\n\n<li><strong>Poor performance.<\/strong> Similar to a bad connection, videos may not load or perform optimally depending on the user\u2019s bandwidth or the device limitations.&nbsp;<\/li>\n\n\n\n<li><strong>Slow responsiveness. <\/strong>Some phones can be slow to adjust between portrait and landscape orientations, impacting how the video fits the screen.&nbsp;<\/li>\n\n\n\n<li><strong>Multiple screen sizes.<\/strong> The device pixel ratio for each phone size varies by brand and affects how a video willt play or how an image might look. <strong>Data and memory usage.<\/strong> Big videos require devices with memory and large files pull more bytes from the internet, which means more battery use.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>These issues impact video delivery, performance, and visual quality.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Cloudinary\u2019s <a href=\"https:\/\/cloudinary.com\/video_api\">video API<\/a> can customize, transform, and automate videos to perform optimally. The platform\u2019s automated functions support auto-cropping videos to always fit a screen, immediately adding in text overlays, and adjusting videos to play at the highest quality available through adaptive bitrate streaming and dynamic video transcoding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The JPEG XL Format<\/h2>\n\n\n\n<p>Last year, at the Worldwide Developers Conference, Apple announced its support of JPEG XL, a move that energized those in the web community looking to accelerate the format\u2019s acceptance.&nbsp;<\/p>\n\n\n\n<p>Cloudinary has fully embraced the enhanced image format and the way it improves image compression and performance.<\/p>\n\n\n\n<p>The format was <a href=\"https:\/\/cloudinary.com\/blog\/innovator-spotlight-jpeg-xl-co-creator-jon-sneyers\">co-created by Jon Sneyers<\/a>, senior image researcher at Cloudinary.<\/p>\n\n\n\n<p>Compared to the original JPEG format and the WebP and AVIF formats, JPEG XL delivers crisper images with additional benefits like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduced file sizes while maintaining a high-quality appearance.&nbsp;<\/li>\n\n\n\n<li>Faster encoding\/decoding (compared to AVIF).<\/li>\n\n\n\n<li>Progressive decoding (advantage over <a href=\"https:\/\/cloudinary.com\/tools\/compress-avif\">AVIF<\/a>) to satisfy impatient web and mobile app visitors while providing a smoother experience.<\/li>\n\n\n\n<li>Easy conversion of existing JPEG images to JPEG XL with no generation loss. No other new image format can do this. JPEG XL files are 20% smaller and can be converted back to the same JPEG file.<\/li>\n<\/ul>\n\n\n\n<p>With Cloudinary and its automation capabilities, images can be immediately optimized, making full use of the JPEG XL format.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Improved Mobile Performance&nbsp;<\/h2>\n\n\n\n<p>Together, these two technologies will play a role in fueling the momentum happening around mobile experiences. Cloudinary\u2019s clients are already seeing the rewards of well-managed mobile content.<\/p>\n\n\n\n<p>Working with <a href=\"https:\/\/cloudinary.com\/customers\/amc\">movie theater chain AMC<\/a>, Cloudinary helped optimize more than 7 million movie-related images for the mobile app, reaching nearly 180 million consumers over three months. Cloudinary\u2019s automation also resulted in a 90% savings in time, reducing the hours spent on formatting and managing images for the mobile app.&nbsp;<br>To learn more about the potential of video and how to optimize images, <a href=\"https:\/\/cloudinary.com\/contact\">contact us<\/a> and we\u2019ll ensure your mobile experience is spot on.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly 60% of all online visits are now done on mobile devices. When you break that down, that\u2019s 60% of the 5.35 billion daily internet users worldwide or, after a little napkin math, that comes to about 3.21 billion people. Fun to think of 3.21 billion people as your total addressable market, isn&#8217;t it?&nbsp; Making [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":32895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[180,202],"class_list":["post-32854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-jpeg-xl","tag-mobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Technologies to Deliver Exceptional Mobile Experiences<\/title>\n<meta name=\"description\" content=\"Ensure your visual content is engaging on mobile. Here are technologies any digital team can roll out: expansive video content &amp; JPEG XL image format.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudinary.com\/blog\/technologies-deliver-optimal-mobile-experience\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s a Mobile-First World: 2 Technologies to Deliver the Optimal Mobile Experience\" \/>\n<meta property=\"og:description\" content=\"Ensure your visual content is engaging on mobile. 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