{"id":32859,"date":"2024-02-27T07:00:00","date_gmt":"2024-02-27T15:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=32859"},"modified":"2025-09-21T07:11:08","modified_gmt":"2025-09-21T14:11:08","slug":"automated-media-management-composable-commerce-roi-it","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/automated-media-management-composable-commerce-roi-it","title":{"rendered":"How Automated Media Management and Composable Commerce Drive ROI for IT"},"content":{"rendered":"\n<p>A recent <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/01-17-2024-gartner-forecasts-worldwide-it-spending-to-grow-six-point-eight-percent-in-2024\">Gartner<\/a> study reported that worldwide spending on IT is expected to hit $5 trillion, with IT services earning a third of the total spend. This marks the first time IT services topped spending over communications services.<\/p>\n\n\n\n<p>The rise in spending is due to companies looking to adopt generative AI and to invest in projects that optimize workflows and better promote operational efficiency. Companies aren\u2019t settling for antiquated IT infrastructure and services. They\u2019re investing in digital transformation and bringing in IT to execute a platform for the future.<\/p>\n\n\n\n<p>Within IT services, two tech-based strategies are speeding up workflows and supporting a more flexible IT infrastructure: automated media management and composable commerce.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In this blog post we\u2019ll examine how these two strategies are poised to deliver strong ROI for IT leaders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Automated Media Management&nbsp;<\/h2>\n\n\n\n<p>Increased spending on IT services is the result of several factors such as profitability and labor costs. The Gartner report shows a 3% increase in spending on talent in IT. The increase can include outsourcing and higher salaries for positions in need.&nbsp;<\/p>\n\n\n\n<p>By automating workflows, IT services can improve the work experience for developers and members of the various IT teams.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Cloudinary assists IT teams with automated media management functions, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MediaFlows<\/strong>. The low-code, <a href=\"https:\/\/cloudinary.com\/blog\/the_future_of_digital_media_stay_ahead_of_the_competition_through_technology_and_ai\">visual-first media builder<\/a> is a tool with an intuitive, web-based drag-and-drop interface that enables users to automatically design, test, and scale media applications in minutes.<\/li>\n\n\n\n<li><strong>Automating digital asset management (DAM)<\/strong>. Cloudinary\u2019s <a href=\"https:\/\/cloudinary.com\/ip\/taking-management-out-of-dam-ebook\">DAM platform<\/a> supports developers by auto-tagging images, managing files, and intelligently cropping photos to speed up workflows.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Composable Commerce<\/h2>\n\n\n\n<p>Composable commerce is the approach of selecting a range of headless components to weave into an IT architecture for specific uses, as opposed to managing one monolithic system.<\/p>\n\n\n\n<p>In a separate study, <a href=\"https:\/\/www.gartner.com\/en\/doc\/becoming-composable-gartner-trend-insight-report\">Gartner<\/a> said 70% of large and medium-sized enterprises will be composable by the end of 2024. The benefits of a composable commerce setup include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compatible rich media experiences. <\/strong>A headless, automated platform enables brands to create rich visual media content and easily share it across several channels and devices.<\/li>\n\n\n\n<li><strong>Flexible content management.<\/strong> With a headless content management system, brands can build more immersive experiences with a <a href=\"https:\/\/cloudinary.com\/guides\/digital-asset-management\/product-information-management\">product information management<\/a> solution working in concert with commerce tools for improved functionality.<\/li>\n\n\n\n<li><strong>Scalable personalization.<\/strong> Composable components can automate personalized visual experiences at scale, including image formats, sizing, and more.<\/li>\n<\/ul>\n\n\n\n<p>As a certified member of the MACH Alliance for three years now, Cloudinary fits its video and image applications seamlessly into a composable tech stack. A <a href=\"https:\/\/cloudinary.com\/blog\/why-a-media-layer-is-essential-in-a-mach-tech-stack\">modern media layer<\/a> plays an essential role in the MACH architecture, communicating with other headless components to deliver automated rich media experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Work Smarter and Faster<\/h2>\n\n\n\n<p>IT leaders who implement composable commerce and automation into their platforms will see the value of a more efficient and secure IT system. Cloudinary can deliver more value to brands and online retailers by empowering IT departments to automate processes and work smarter and faster.<\/p>\n\n\n\n<p><a href=\"https:\/\/cloudinary.com\/contact\">Contact us<\/a> and see how Cloudinary delivers increased ROI for IT leaders.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent Gartner study reported that worldwide spending on IT is expected to hit $5 trillion, with IT services earning a third of the total spend. This marks the first time IT services topped spending over communications services. The rise in spending is due to companies looking to adopt generative AI and to invest in [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":32861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[89,363],"class_list":["post-32859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-digital-asset-management","tag-media-flows"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tech-Based Strategies for a More Powerful IT Infrastructure<\/title>\n<meta name=\"description\" content=\"In IT services, 2 tech-based strategies speed up workflows &amp; support more flexible IT infrastructure: automated media management &amp; composable 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