{"id":32888,"date":"2024-02-29T07:00:00","date_gmt":"2024-02-29T15:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=32888"},"modified":"2026-03-02T09:39:53","modified_gmt":"2026-03-02T17:39:53","slug":"optimize-product-images-woocommerce-wordpress","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/optimize-product-images-woocommerce-wordpress","title":{"rendered":"Optimize Product Images With WooCommerce and Cloudinary for WordPress"},"content":{"rendered":"\n<p>The WooCommerce plugin for WordPress is free, open-source, and makes it easy to build an e-commerce site. With the plugin, you can build an e-commerce site on top of your WordPress site and add functionalities such as a shopping cart or product data types.<\/p>\n\n\n\n<p>When you have an online store, you need to display excellent images of your product. Cloudinary has a plugin specifically for WordPress that\u2019s user friendly, intuitive, and has these features out of the box:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faster page load times.<\/li>\n\n\n\n<li>Advanced auto-responsive delivery.&nbsp;<\/li>\n\n\n\n<li>Lazy loading and better visual experience<\/li>\n\n\n\n<li>Automate image quality and video encoding settings.<\/li>\n\n\n\n<li>Scale and crop images using AI to focus on the most important region.&nbsp;<\/li>\n\n\n\n<li>Apply comprehensive video and image transformations and effects.<\/li>\n\n\n\n<li>Display assets via an interactive media gallery.<\/li>\n\n\n\n<li>Deliver optimized media experiences.<\/li>\n<\/ul>\n\n\n\n<p>In this blog post, we\u2019ll walk through setting up WooCommerce with Cloudinary for product images.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Setting Up WordPress and WooCommerce<\/h2>\n\n\n\n<p>Let\u2019s start by setting up our WordPress server and WooCommerce server.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WordPress Install<\/h3>\n\n\n\n<p>You can use any WordPress server and host. Because setting up a local environment to develop a website can be a needlessly extensive process, I chose <a href=\"https:\/\/localwp.com\/\">Local by WP Engine<\/a>, a free program that allows you to easily set up a WordPress environment on your local computer, regardless of your skill level or experience. Local is supported on Windows, Mac, and Linux systems.&nbsp;<\/p>\n\n\n\n<p>Steps to install local:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to the Local site <a href=\"https:\/\/localwp.com\/\">here<\/a> and click the <strong>Download for free<\/strong>.<\/li>\n\n\n\n<li>Choose your platform.<\/li>\n\n\n\n<li>On the forms page, fill out your information. Then click <strong>Get It Now<\/strong>.<\/li>\n\n\n\n<li>Finally, you should have a UI that looks like this. This is the main Local dashboard that lists all your current sites:<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472115\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-1.png\" alt=\"The main Local dashboard\"\/><\/figure>\n\n\n\n<p>When you see the image above, click the <strong>+<\/strong> button on the bottom left to spin up a new WordPress site.<\/p>\n\n\n\n<p>Local will prompt you through setting up your configurations for the server:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472115\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-2.png\" alt=\"Prompt from Local to create a new site.\"\/><\/figure>\n\n\n\n<p>Choose <strong>Create a new site<\/strong>.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472115\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-3.png\" alt=\"Space to enter your site's name. For this example: woocomm-cloudinary\"\/><\/figure>\n\n\n\n<p>Name your site.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472115\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-4.png\" alt=\"Choose your environment: Preferred\"\/><\/figure>\n\n\n\n<p>Choose your WordPress server configuration. (Choose <strong>Preferred<\/strong> for this tutorial.)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472116\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-5.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>You\u2019ll see this UI with your WordPress server configured and live on your local machine.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472116\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-6.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>When you click on the WP admin button from the previous screen, it will take you to the WordPress login page.\u00a0 Login and you will see your WP Admin UI.<\/p>\n\n\n\n<p>This successfully sets up our WordPress server. Now, let\u2019s install WooCommerce and configure it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WooCommerce Install and Configuration<\/h3>\n\n\n\n<p><a href=\"https:\/\/woo.com\/\">To install WooCommerce<\/a>, simply go to the plugins option on the left-hand side of the hamburger menu in WP admin. In the Plugins directory page, search for WooCommerce and it should populate:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472118\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-7.png\" alt=\"WooCommerce plugins\"\/><\/figure>\n\n\n\n<p>Install and activate WooCommerce. The next thing we need to do is create products.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Creating New Products<\/h4>\n\n\n\n<p>To create a new product, go to the <strong>Products<\/strong> option on the hamburger menu on the left. You\u2019ll see all your products and the option to add a new product.&nbsp;Click <strong>Add New<\/strong> and you should see this page:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472117\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-8.png\" alt=\"Add new product in the Products section\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472117\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-9.png\" alt=\"Options to choose an image\"\/><\/figure>\n\n\n\n<p>Fill out the fields of <strong>Name<\/strong>,<strong> Summary<\/strong>,<strong> List Price<\/strong>,<strong> Sale Price<\/strong>,<strong> <\/strong>and<strong> Description<\/strong>,<em> <\/em>and leave the images blank for now. Hit the <strong>Add<\/strong> button after populating the fields and you should have your product added.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Product Types and Categories<\/h4>\n\n\n\n<p>A &#8220;product category&#8221; is a type of classification that allows you to group similar products together. It works similarly to categories in standard WordPress posts but is specifically tailored for organizing products in an online store.<\/p>\n\n\n\n<p>Just like in standard WordPress categories, WooCommerce product categories can be hierarchical. This means you can have main categories and subcategories. For instance, under &#8220;Men&#8217;s Clothing&#8221; you could have subcategories like &#8220;Shirts,\u201d &#8220;Pants,&#8221; &#8220;Shoes,&#8221;<em> <\/em>and so on.<\/p>\n\n\n\n<p>When you add or edit a product in WooCommerce, you can assign it to one or more categories. This categorization is key to how the product is displayed and found in your store.<\/p>\n\n\n\n<p>This is what the product category page looks like filled out with my example data:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472118\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-10.png\" alt=\"Example data of name, summary, list price, and sale price\"\/><\/figure>\n\n\n\n<p>Don\u2019t upload an image yet.&nbsp; We\u2019ll use Cloudinary for this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cloudinary Plugin for WordPress<\/h2>\n\n\n\n<p><a href=\"https:\/\/cloudinary.com\/documentation\/wordpress_integration\">The Cloudinary WordPress plugin<\/a> is designed to optimize your site performance and improve user experience with faster page load times, advanced auto-responsive delivery, lazy loading and better visual experience. Automate image quality and video encoding settings, scale, and crop images using AI to focus on the most important region, apply comprehensive video and image transformations and effects, display assets via an interactive media gallery, and deliver optimized media experiences to any device in any resolution or pixel density.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cloudinary Install and Setup<\/h3>\n\n\n\n<p>We\u2019ll do the same thing we did in setting up WooCommerce, except we\u2019ll search for Cloudinary in the <strong>Plugins<\/strong> directory page. Install and activate it:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472118\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-11.png\" alt=\"Plugins directory page\"\/><\/figure>\n\n\n\n<p>Now that we have it installed in our WP Admin, after you follow the setup wizard, you should have a main dashboard that looks like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472120\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-14.png\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Cloudinary Configuration and Settings<\/h3>\n\n\n\n<p>The major value add of using the Cloudinary plugin is how easy it is. Once downloaded, the default settings and media sync is automatic. Your media items are now offloaded to an optimized media CDN!&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you go to your <strong>Media<\/strong> option on the side menu of your WP Admin and start loading in images, the Cloudinary plugin will automatically sync your images to the Cloudinary CDN as well as your dashboard:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472118\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-12.png\" alt=\"Main dashboard\"\/><\/figure>\n\n\n\n<p>The green cloud icon indicates that the sync is successful between your WordPress backend and your Cloudinary account.<\/p>\n\n\n\n<p>The next setting is setting up the Cloudinary DAM option. Navigate back to your <strong>Cloudinary<\/strong> option on the left-hand menu and on the bottom-right part of the screen. Toggle the button to <strong>On<\/strong>. It will give you access to your media library and the features that you similarly have in your Cloudinary console. This is awesome as it eliminates having to switch back and forth from WP admin to your Cloudinary console.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472129\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-18.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Setting Images for Products<\/h2>\n\n\n\n<p>Everything is set up properly. Lastly, we can set our images from Cloudinary right into our WP Admin and WooCommerce Product type. Navigate back to the <strong>Products<\/strong> page on the left-hand menu. Remember, we already filled out some data earlier. All we have to do now is go to the image field. When you get to the image field, click <strong>Choose an Image<\/strong> and it will take you to this selection page:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472119\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-13.png\" alt=\"In the Media option, you can drop files to download\"\/><\/figure>\n\n\n\n<p>There are three tabs at the top. Click <strong>Cloudinary <\/strong>and it will take you to this page:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472120\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-15.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472128\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-16.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Hover over your image and a white box will appear. Click that white box, which will cause a checkmark to be populated in the box. Then you\u2019ll see an import button with a sidebar containing the image. Click<strong> Import <\/strong>and it will take you right to the WP Admin assets page. You\u2019ve now imported that image from Cloudinary into your WP admin without having to leave it!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1772472129\/blog-Optimize_Product_Images_With_WooCommerce_and_Cloudinary_for_WordPress-17.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>You can now visit your product page and see the image on Cloudinary.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>I hope this article provided a better understanding for you in using the Cloudinary WordPress plugin with the WooCommerce plugin for an easy e-commerce image setup.<br><br>As always, I look forward to seeing what you build out there on the web! Start building with Cloudinary and <a href=\"https:\/\/cloudinary.com\/users\/register_free\">sign up<\/a> for a free account today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The WooCommerce plugin for WordPress is free, open-source, and makes it easy to build an e-commerce site. With the plugin, you can build an e-commerce site on top of your WordPress site and add functionalities such as a shopping cart or product data types. When you have an online store, you need to display excellent [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":32890,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[98,134,328],"class_list":["post-32888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-e-commerce","tag-guest-post","tag-wordpress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Optimize Product Images With WooCommerce in WordPress<\/title>\n<meta name=\"description\" content=\"Build an e-commerce site in your WordPress site with the user-friendly, intuitive WooCommerce and Cloudinary plugins.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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