{"id":33202,"date":"2024-03-19T07:00:00","date_gmt":"2024-03-19T14:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=33202"},"modified":"2024-08-02T22:46:52","modified_gmt":"2024-08-03T05:46:52","slug":"advantages-consolidating-image-video-tech-stack","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/advantages-consolidating-image-video-tech-stack","title":{"rendered":"The Advantages of Consolidating Your Image and Video Tech Stack"},"content":{"rendered":"\n<p>New year, new budget. One way to cut costs and streamline operations is to consolidate your tech stack. And the general rule of thumb is out with the inefficient tech and in with the savings.&nbsp;<\/p>\n\n\n\n<p>But not everyone thinks of consolidating the many platforms that house and host their images and videos. Consolidating your images and videos can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Save money by reducing subscription costs.<\/li>\n\n\n\n<li>Improve asset performance online by centralizing asset management.<\/li>\n\n\n\n<li>Reduce the number of platforms to pull from.<\/li>\n\n\n\n<li>Simplify the creation and publication of future assets.<\/li>\n<\/ul>\n\n\n\n<p>To learn more, read on!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Consolidate Your Image and Video Tech Stack?<\/h2>\n\n\n\n<p>There are two reasons to create a more efficient, streamlined tech stack for your images and videos \u2014 and they\u2019re both tied to finances:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Addressing budget cuts.<\/strong> In one common scenario, a head of IT might have a corporate-wide cost-cutting directive, requiring consolidation and budget reduction.<\/li>\n\n\n\n<li><strong>Creating room for innovation.<\/strong> Another scenario could be an IT leader\u2019s budget remaining flat, which would limit the digital team\u2019s financial ability to allocate resources towards new projects or innovations.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Beyond budget pressures, companies should routinely evaluate their tech stack to identify where functionality overlaps to remove redundancies, navigate budget restrictions, and ultimately deliver a better digital experience for customers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For instance, while not part of a direct consolidation initiative, <a href=\"https:\/\/cloudinary.com\/blog\/sunwing-faster-time-to-market-cloudinary-automation\">Canadian travel company Sunwing<\/a> saw tremendous improvements in asset performance such as a 60% increase in speed to market when it developed a more efficient tech stack around content management, images, videos, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Does Tech Consolidation Look Like for Visual Assets?<\/h2>\n\n\n\n<p>Understandably, consolidation will look different for every company. No two tech stacks are the same because each brand relies on unique, varying solution partners for their content, images, and videos. That said, every company can use these three strategies to assess what consolidation means for them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Streamline editorial and product catalog content.<\/strong> An e-commerce company often hosts items\u2019 images, videos, and product information in a separate environment from where it stores assets used for editorial content. Each environment has its own digital asset management (DAM) and workflows. That e-commerce brand can look at consolidating assets into one platform like Cloudinary, reducing the number of platforms and subscriptions while driving workflow efficiencies through <a href=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/image\/upload\/e-commerce_brochure.pdf\">Cloudinary\u2019s automation tools for e-commerce<\/a>.&nbsp;&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Identify underutilized platforms.<\/strong> Some companies don\u2019t take full advantage of what their content management system (CMS) offers. A financial institution may only use its CMS to manage one website\u2019s blog page, site headers, and a navigation menu, instead of the platform\u2019s full suite of content capabilities. Meaning that the company is likely paying for more CMS functionality than they actually need. Instead, the financial institution should consolidate parts of its CMS into a larger enterprise platform\u2019s basic content service, like using Page Designer inside Salesforce.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Eliminate niche platforms.<\/strong> A fashion brand might have a division of its company where it customizes clothing, such as embroidering a company logo onto shirts. Digging into the tech stack might reveal a platform that is solely used to manage the custom embroidery function. The fashion brand should take a closer look into other platforms within the tech stack to see if any existing tools offer a comparable embroidery function. Alternatively, the brand can start clean and integrate a platform like Cloudinary that offers <a href=\"https:\/\/cloudinary.com\/solutions\/customization\">customization capabilities<\/a> alongside other image and video APIservices.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Where Will Companies See Improvements?<\/h2>\n\n\n\n<p>IT organizations that take the time to comb through image and video tech stacks to eliminate inefficiencies will improve overall business goals in a few ways, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Financial gains.<\/strong> Companies can reduce their annual spend on IT infrastructure or get more results out of the same budget.<\/li>\n\n\n\n<li><strong>Operational enhancements.<\/strong> Companies can streamline workflows into fewer platforms to reduce tasks and save time on manual workloads. In the <a href=\"https:\/\/cloudinary.com\/blog\/sunwing-faster-time-to-market-cloudinary-automation\">Sunwing case study<\/a>, the company discovered that it saved 1,000 hours on design by consolidating functions with Cloudinary\u2019s transformation tools.&nbsp;<\/li>\n\n\n\n<li><strong>Structural transformation.<\/strong> Companies currently working from a monolithic architecture but considering a move to a headless framework will be in a better position to make the transition after consolidating the tech stack.<\/li>\n<\/ul>\n\n\n\n<p>Just as every tech stack is different, companies will discover unique ways to improve their businesses through a careful consolidation effort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consolidate and Save With Cloudinary&nbsp;<\/h2>\n\n\n\n<p>Brands don\u2019t need to parse through the tech stack alone. Cloudinary can help any company pore through its tech stack, review how images and videos get stored, rendered, and optimized, clarify the relationship to content, and identify new ways to work smarter.<\/p>\n\n\n\n<p><a href=\"https:\/\/cloudinary.com\/contact\">Contact us today<\/a> and we can review the tech stack together, saving you money and streamlining workflows.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New year, new budget. One way to cut costs and streamline operations is to consolidate your tech stack. And the general rule of thumb is out with the inefficient tech and in with the savings.&nbsp; But not everyone thinks of consolidating the many platforms that house and host their images and videos. Consolidating your images [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":33204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[89,137,165],"class_list":["post-33202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-digital-asset-management","tag-headless","tag-image-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Consolidating Your Image and Video Tech Stack Saves Money<\/title>\n<meta name=\"description\" content=\"Read how Cloudinary helps you pore through your tech stack; review how images and videos get stored and optimized; and identify new ways to work smarter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudinary.com\/blog\/advantages-consolidating-image-video-tech-stack\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Advantages of Consolidating Your Image and Video Tech Stack\" \/>\n<meta property=\"og:description\" content=\"Read how Cloudinary helps you pore through your tech stack; 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