{"id":33595,"date":"2024-04-10T07:00:00","date_gmt":"2024-04-10T14:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=33595"},"modified":"2025-09-21T09:42:25","modified_gmt":"2025-09-21T16:42:25","slug":"whats-new-composable-commerce","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/whats-new-composable-commerce","title":{"rendered":"What\u2019s New in Composable Commerce in 2024"},"content":{"rendered":"\n<p>Modern consumers want authenticity, hyper-personalization, and user-friendly shopping experiences, which means converting and keeping customers is more challenging than ever for e-commerce brands.&nbsp;<\/p>\n\n\n\n<p>Composable commerce continues to dominate thanks to its high scalability and flexibility, but what does 2024 (and beyond) have in store for brands using, or considering adopting the composable approach? Read on for five key trends.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Composable Commerce: Brief Overview<\/h2>\n\n\n\n<p>Composable commerce is a method for building e-commerce shopping experiences using interchangeable building blocks (apps\/assets\/platforms\/code) without being beholden to a specific vendor or coding language.<\/p>\n\n\n\n<p>With so many different terms and approaches discussed in the tech space what makes a system specifically <em>composable<\/em>?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It must be component-based. <\/strong>Monolithic platforms are out.<strong> <\/strong>The e-commerce system must consist of independent components (software, tools, plugins, etc.) that can quickly and easily be added, removed, or replaced to ensure every piece specifically <a href=\"https:\/\/cloudinary.com\/\">benefits business objectives.<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It must be cloud-native. <\/strong>Composable commerce systems operate in the cloud to enable scalability and adaptability.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It must be compatible with all coding languages. <\/strong>A composable system can use any coding language or cloud infrastructure, allowing it (and the developers) to benefit from complete flexibility and freedom to design ideal customer journeys.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Adopt a Composable Commerce in Your E-commerce Experience<\/h2>\n\n\n\n<p>From <a href=\"https:\/\/www.shopify.com\/enterprise\/blog\/headless-commerce#:~:text=Headless%20commerce%20is%20an%20ecommerce%20architecture%20that%20decouples%20the%20front,other%20through%20an%20API%20layer.\">Headless<\/a> to <a href=\"https:\/\/machalliance.org\/mach-technology\">MACH (Microservices, API first, Cloud-Native, Headless)<\/a>, composable commerce can seem like just one more trend, but it\u2019s not. Here\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scales easily.<\/strong> Composable commerce infrastructure exists entirely in the cloud; ideal for those who want limitless scaling, regardless of the size or stage of business.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compatible with low and no code.<\/strong> The rise of low and no code helps innovative brands create exceptional online experiences regardless of the size or expertise of their dev department.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Offers vendor options.<\/strong> People prefer composable commerce because it lets organizations choose the best software for their business goals without locking into one specific vendor.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The 2024 E-commerce Forecast<\/h2>\n\n\n\n<p>The common theme of 2024 composable commerce trends is how tech creates a more human connection. Today&#8217;s customers expect brands to provide highly personalized, ethical, and authentic experiences before they\u2019re willing to buy. Here\u2019s how to gain your advantage.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Technology Democratization<\/h3>\n\n\n\n<p>Composable commerce offers the flexibility needed to determine what tech stack delivers the best results based on your team, objectives, and customers. Making technology democratization a must&nbsp; for brands wanting to get the most out of their commerce strategies.<\/p>\n\n\n\n<p>No and low-code tools make it easier for teams to access tools that help them build skills and optimize productivity. Staying competitive means <a href=\"https:\/\/cloudinary.com\/blog\/develop-culture-innovation-it-growth\">adopting a culture of innovation<\/a> driven by technological democratization.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Implementing Generative AI<\/h3>\n\n\n\n<p>AI has made its impact felt on practically every industry.&nbsp;<\/p>\n\n\n\n<p>Composable commerce\u2019s component-based nature allows brands to test different AI strategies and find ways that generative AI can help optimize personalization, processes, and creative endeavors. As with any technological advance, <a href=\"https:\/\/cloudinary.com\/\">it\u2019s crucial to use the right platforms to make the most out of visual content strategies or back-end dev processes.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adopting Progressive Web Apps<\/h3>\n\n\n\n<p>Thanks to a user experience that feels platform-based, combined with offline capabilities, minimal security vulnerabilities, and excellent load speeds, <a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/Progressive_web_apps\">PWAs (Progressive Web Apps) <\/a>are driving innovation in customer experiences.&nbsp;<\/p>\n\n\n\n<p>Based on reports from Google Developers, <a href=\"https:\/\/developers.google.com\/web\/showcase\/2016\/aliexpress\">PWAs boost conversion by up to 52%<\/a>. Their agnosticism allows them to integrate easily with other apps and offer the convenience of a single codebase (regardless of the platform or device being used.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creating Shopping Experiences Using Augmented Reality&nbsp;<\/h3>\n\n\n\n<p>AI isn\u2019t the only innovation revolutionizing the retail industry. VR\/AR technology is steadily gaining traction in everything from education to healthcare and construction.&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.statista.com\/statistics\/1098630\/global-mobile-augmented-reality-ar-users\/\">research by Statista<\/a>, there will be 1.7 billion mobile AR devices in use across the globe this year.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Omnichannel Personalization<\/h3>\n\n\n\n<p>According to insight from Epsilon, <a href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\">80% of those surveyed said<\/a> they prefer brands that provide personalized customer experiences.<\/p>\n\n\n\n<p>Personalization offers both convenience and builds trust (when data is obtained ethically), and trust is a significant factor in buying decisions. Regardless of how, where, or when your customers connect, your brand needs to provide a consistent experience. Adopting omnichannel personalization tools can offer a considerable advantage.&nbsp;<\/p>\n\n\n\n<p>Additionally, the added benefit of composable architecture allows brands to integrate the best personalization technology <em>and<\/em> data protection software.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s Next?<\/h2>\n\n\n\n<p>One of the best aspects of switching to composable commerce architecture is the low barrier to entry. It\u2019s well-beloved for its <a href=\"https:\/\/www.investopedia.com\/terms\/t\/totalcostofownership.asp\">TCO (Total Cost of Ownership)<\/a>, partly because organizations can adopt a \u201cone-by-one\u201d implementation strategy.&nbsp;<\/p>\n\n\n\n<p>Formulate your ideal composable strategy, and experiment with user-friendly <a href=\"https:\/\/cloudinary.com\/products\/digital_asset_management\">low or no-code tools like Cloudinary to enhance product pages, optimize visual content processes<\/a>, and build out your tech stack as you (and your customer) need it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modern consumers want authenticity, hyper-personalization, and user-friendly shopping experiences, which means converting and keeping customers is more challenging than ever for e-commerce brands.&nbsp; Composable commerce continues to dominate thanks to its high scalability and flexibility, but what does 2024 (and beyond) have in store for brands using, or considering adopting the composable approach? Read on [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":33597,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[98],"class_list":["post-33595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2024 Composable Commerce Trends: The Future of E-commerce<\/title>\n<meta name=\"description\" content=\"Dominate composable commerce architecture in 2024. Check out 6 trends that give you a cutting-edge advantage, regardless of your offer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudinary.com\/blog\/whats-new-composable-commerce\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s New in Composable Commerce in 2024\" \/>\n<meta property=\"og:description\" content=\"Dominate composable commerce architecture in 2024. 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