{"id":33668,"date":"2024-04-24T05:00:00","date_gmt":"2024-04-24T12:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=33668"},"modified":"2024-08-02T21:40:27","modified_gmt":"2024-08-03T04:40:27","slug":"video-survey-results-delivering-video-at-scale-is-one-of-the-top-challenges","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/video-survey-results-delivering-video-at-scale-is-one-of-the-top-challenges","title":{"rendered":"Cloudinary Video Survey Reveals Top 3 Challenges to Delivering Video-Rich Experiences at Scale"},"content":{"rendered":"\n

The results of a recent independent survey commissioned by Cloudinary<\/a> reveal that many brands struggle to deliver video at the scale needed to connect with today\u2019s video-loving audiences. With 78% of respondents acknowledging the importance of video in building trust and confidence, 65% leveraging it to boost market awareness, and 54% recognizing video’s impact on driving purchases, brands clearly see value in prioritizing video in their digital strategies. But, most survey respondents seem to face the same three challenges to implementing a successful video strategy at scale:<\/p>\n\n\n\n

1. Significant Hurdles to Publication<\/h2>\n\n\n\n

The survey shows that brands encounter more bottlenecks in creating video variants for different channels and devices (58%) than in producing original videos (46%). And 24% of respondents noted that they face prolonged delays in video publishing, with only 49% saying that they\u2019re able to publish videos in less than an hour.<\/p>\n\n\n\n

2. Inefficient Dev and Creative Team Collaboration<\/h2>\n\n\n\n

Effective collaboration between creative and development teams is crucial for accelerating time-to-market and ensuring seamless video delivery. But most brands flagged major inefficiencies in their post-production processes, negatively impacting their ability to collaborate effectively. Respondents noted their top creative process challenges as:<\/p>\n\n\n\n