{"id":33712,"date":"2024-05-06T07:00:00","date_gmt":"2024-05-06T14:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=33712"},"modified":"2024-08-01T21:17:32","modified_gmt":"2024-08-02T04:17:32","slug":"practical-ai-applications-ecommerce-visuals","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/practical-ai-applications-ecommerce-visuals","title":{"rendered":"3 Practical AI Applications for E-commerce Visuals"},"content":{"rendered":"\n

If you’re exploring innovative ways to integrate AI into your e-commerce business, you’re staying ahead of the curve! Fifty-one percent of e-commerce companies are using AI<\/a> to provide a seamless experience for their online consumers, and 42% are exploring AI possibilities<\/a>.<\/p>\n\n\n\n

It\u2019s not easy to filter through the noise around AI in the market. So how can e-commerce businesses identify practical ways to leverage AI to improve their day-to-day workflows and sales? And how do they find the right AI-powered solution to support them?<\/p>\n\n\n\n

At eCommerce Summit Phoenix, Senior Director of Customer Education and Community at Cloudinary Sam Brace gave a presentation called 100% Hype-free, Practical Applications of AI for eCommerce Visuals<\/em>. \u201cNinety percent of buyers consider visuals to be the number one factor in their purchasing decision,\u201d says Brace. \u201cSo visuals are an ideal place to leverage the power of AI for incredible ROI.\u201d<\/p>\n\n\n\n

1. Reducing Photo Shoot Frequency and Costs<\/h2>\n\n\n\n

Booking a location, hiring any necessary talent, maybe flying in the photographer\u2026 It all adds up fast,  so you have to get everything you need from the photo shoot while you\u2019re there. But, what if you don\u2019t? <\/p>\n\n\n\n

With AI, you don\u2019t have to do a full re-shoot. \u201cIf you have something that needs to be in a new color, a new photo shoot would have to take place,\u201d Brace explains. \u201cIf something was changed on the product, let’s say like a new logo or a lack of a logo, that would have had to be a new photo shoot. AI can take that image that was done in the photo shoot and prevent you from having to go all the way back to step one. You can do it on the fly. This is the power of AI.\u201d<\/p>\n\n\n\n

\u201cMany [e-commerce companies] have products that are going to be of different colors, different varieties. Maybe it’s from gold to silver, maybe it’s from blue to green. Whatever it happens to be. We can ask AI for things like this,\u201d notes Brace. \u201cAnd because of object detection, it’s able to provide that recoloring. The AI knows what’s the shirt, what’s the pants, and can provide the exact hex color RGB values that you need to be able to provide for your purposes. Once again, this is [preventing] you from going away all the way to the photo shoot.\u201d<\/p>\n\n\n\n

AI\u2019s ability to precisely transform an image eliminates the need to repeat a photo session and adds a never-before-known versatility to all your digital assets.<\/p>\n\n\n\n

2. Automating Visual Optimization for Better Performance<\/h2>\n\n\n\n

Missing or low-quality images increase the likelihood a customer won\u2019t make a purchase by 30%. <\/a>Meaning, all your images and videos must be of the highest possible quality and optimized to enable the fastest possible loading time. \u201c[Maybe you\u2019re stuck with] a blurry, pixelated image,\u201d Brace continues. \u201cWith Cloudinary\u2019s AI, you’re able to bring it up to a crisp, high-fidelity version. Very simply, with generative restore, it’s able to detect what is potentially blurred, pixelated, and be able to sharpen the edges, boost the contrast, get it to be what you need it to be. And now that I’ve been able to use something like generative restore, I can start augmenting this image even further. But that small, blurry, pixelated image that you [said was] unusable suddenly now is [usable], and I haven’t asked [the solution] to go and recreate the wheel. I just want [the visual] to be usable.\u201d<\/p>\n\n\n\n

\u201cYou probably have certain sizes that you need for your websites,\u201d adds Brace. \u201cMaybe they’re squares, maybe they’re homepage header styles. They’re going to be more of a 16-by-9 aspect ratio. If I have [an image that is not a 16-by-9 aspect], I can’t put this as a homepage header. But [with generative fill], I can ask AI [to] create a background that is representative of the background of his image. So now I can take that same product image, which I didn’t augment at all, and make sure it fits within the spaces that are available inside of my digital marketing presence.\u201d<\/p>\n\n\n\n

The right AI-powered solution empowers e-commerce businesses to automatically adapt their visual assets to meet specific formatting requirements and integrate into all digital marketing channels without the need for extensive manual editing.<\/p>\n\n\n\n

3. Enhancing Visuals to Deliver More Business<\/h2>\n\n\n\n

Consumers are 40% more likely to engage with ads and make a purchase<\/a> when the content is tailored to their interests. By harnessing AI’s capabilities in precise object removal and image manipulation, e-commerce companies can refine their visual content to resonate with their target audience. <\/p>\n\n\n\n

\u201cSometimes you need to remove an object from the image. And Cloudinary AI can get really precise here. You\u2019ve probably seen [other companies offer] things like removing the background. That’s common. And that’s actually something that you see quite a bit. [But they aren\u2019t doing it] to this level of sophistication that [Cloudinary can],\u201d explains Brace. \u201cNow with the power of [Cloudinary\u2019s AI], you can also start to overlay the same background and start to treat this in the way that you have with layers, being able to put effects behind it, like sepias, grayscale, to really make that product imagery pop, being able to go ahead and cartoonify it or add saturation at a high level to really make sure this is something that’s of interest. On top of this, I want you to pay very close attention here because this is subtle. Look at her shirt and the logo. It’s gone. That’s the power of AI.”<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u201cSometimes you want certain precise details of it to be gone. And all [you] have to do [is] type in \u2018remove the logo,\u2019 and it was able to recognize what the logo was on that shirt. This is the power of AI. I am not asking for it to recreate the image; I am asking for it to make my life easier,\u201d Brace concludes.<\/p>\n\n\n\n

Cloudinary AI Can Improve Your E-commerce Visuals<\/h2>\n\n\n\n

To learn more about how Cloudinary\u2019s image and video API platform can deliver a smarter and more profitable visual experience that scales, contact us for a free demo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you’re exploring innovative ways to integrate AI into your e-commerce business, you’re staying ahead of the curve! Fifty-one percent of e-commerce companies are using AI to provide a seamless experience for their online consumers, and 42% are exploring AI possibilities. It\u2019s not easy to filter through the noise around AI in the market. So […]<\/p>\n","protected":false},"author":87,"featured_media":33714,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[336,98],"class_list":["post-33712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-ai","tag-e-commerce"],"acf":[],"yoast_head":"\nHow to Apply AI to Your E-commerce Visuals<\/title>\n<meta name=\"description\" content=\"Check out a recap from eCommerce Summit Phoenix, presented by Senior Director of Customer Education and Community at Cloudinary.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudinary.com\/blog\/practical-ai-applications-ecommerce-visuals\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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