The latest GenAI-powered feature from Cloudinary is here: the Generative Background Replace transformation. Seamlessly replacing or adding backgrounds in images is now faster, far less expensive, and an amazingly scalable way to enhance and customize visuals at scale. It’s perfect for an application that includes enhancing product listings and online store visuals for e-commerce, website content, and social media.<\/p>\n\n\n\n
Cloudinary\u2019s GenAI-based advanced editing capabilities are making manual, time-consuming editing work a thing of the past.<\/p>\n\n\n\n
Advanced generative AI models power the Generative Background Replace feature. Core capabilities include: <\/p>\n\n\n\n
Cloudinary’s Background Replace feature is intelligent enough to recognize the foreground subjects and build a new background around them. The powerful LLM and Diffusion models running behind the scenes make this possible.<\/p>\n\n\n\n
In this short video made from actual examples, you\u2019ll see how the model detects the watch and builds the surrounding background, even including reflections, when appropriate.<\/p>\n\n\n Example: <\/strong>A fashion retailer can use Generative Background Replace to create different seasonal backgrounds for product photos. A winter collection can be showcased with snowy, festive backgrounds, while the same products can be re-photographed with a summer theme without additional cost of a separate photo shoot. Quick adaptation to marketing campaigns and promotions throughout the year is another bonus.<\/p>\n\n\n\n Example:<\/strong> A travel agency with a library of destination photos can update its promotional materials by changing the backgrounds to reflect different times of the year or specific themes. Meaning a beach scene can be transformed into a sunset image or a lively beach party background, making the images fresh and relevant for various marketing campaigns.<\/p>\n\n\n\n Replace your image’s background with an AI-generated one. If no prompt is specified, the background is based on the image’s contents. Otherwise, it\u2019s generated based on the specified natural language prompt. It also works with images with transparent backgrounds. <\/p>\n\n\n\n In this example, you\u2019ll see what happens when you transform the image with and without a prompt.<\/p>\n\n\n\nSupported Use Cases<\/h2>\n\n\n\n
Advanced Editing at Scale<\/h3>\n\n\n\n
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Reusing Old Assets<\/h3>\n\n\n\n
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Using Generative Background Replace<\/h2>\n\n\n\n
Using Without a Prompt<\/h3>\n\n\n\n
Example 1<\/h4>\n\n\n\n