{"id":34993,"date":"2024-08-07T06:06:14","date_gmt":"2024-08-07T13:06:14","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=34993"},"modified":"2025-04-24T12:29:31","modified_gmt":"2025-04-24T19:29:31","slug":"cloudinarys-latest-ai-innovations","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/cloudinarys-latest-ai-innovations","title":{"rendered":"Introducing Cloudinary’s Latest AI Innovations"},"content":{"rendered":"\n

For over a decade, Cloudinary has been a trailblazer in AI for image and video management. Our generative AI offerings<\/a> have revolutionized the way businesses handle image and video editing at scale. Today, we are thrilled to announce a suite of new and enhanced features, along with a revamped Cloudinary AI web experience designed to add incredible value for our customers.<\/p>\n\n\n\n

New and Upcoming Cloudinary AI Features<\/h2>\n\n\n\n

Background Replace<\/h3>\n\n\n\n

We are excited to introduce our new Generative Background Replace<\/a> feature. This allows for scalable background replacements in images using simple text prompts or letting the AI choose the best background for you. This tool streamlines advanced editing and content reuse by enabling the generation of backgrounds programmatically and on the fly. Reuse old content by creating new scenery and backgrounds for your product images for various campaigns.<\/p>\n\n\n\n

Check out the blog post<\/a> for more info or try it out using the new demo<\/a>!<\/p>\n\n\n\n \n\n\n\n <\/video>\n\n\n

Enhanced Image Upscale<\/h3>\n\n\n\n

Our enhancements to the upscale feature allow you to upscale images of any size. Seamlessly scale small, undersized images or supersize already large images. This is the most advanced AI-based upscaling tool on the market, ensuring high-quality results.<\/p>\n\n\n\n

Try out the new demo<\/a>, or read the guide<\/a> for more information.<\/p>\n\n\n\n <\/video>\n <\/cld-video-player>\n\n\n

AI Vision by Cloudinary<\/h3>\n\n\n\n

AI Vision is an upcoming<\/a> advanced asset-based feature that unlocks large language models and natural language processing capabilities. It allows you to ask anything about any image or set of images in your digital asset management (DAM) system. This tool satisfies use cases including moderation, tagging, and open question answering as it pertains to images. Set up automated workflows for this tool, with a full announcement and demo coming soon.<\/p>\n\n\n\n

Check out the Coming Soon Page for information<\/a>.<\/p>\n\n\n\n <\/video>\n <\/cld-video-player>\n\n\n

Generative Extract <\/h3>\n\n\n\n

This feature allows you to isolate objects within images for further transformation and advanced editing techniques, such as adding masks and patterns to foregrounds or backgrounds. Create new experiences by mixing, matching, and chaining transformations with other generative features and existing transformations. This tool supports advanced editing at scale and reuses content by generating new scenes from existing images.<\/p>\n\n\n\n

This feature is brand new; a blog and demo are coming soon, but you can view the documentation<\/a> now!<\/p>\n\n\n\n

The Brand New Generative AI Calculator<\/h2>\n\n\n\n

We are proud to launch our new generative AI calculator<\/a>. Based on real research from leading organizations and academic studies, this tool allows you to easily calculate the amount of time you can save per employee or organization using Cloudinary’s generative AI. Enter the number of employees performing manual, repetitive tasks to see potential time and money savings.<\/p>\n\n\n\n

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Trust and Safety<\/h2>\n\n\n\n

Explore our new trust and safety page<\/a> to learn how we approach AI from technology, safety, and trust perspectives. As the AI leader in the video automation space, operating for over a dozen years, Cloudinary is committed to ensuring that all our AI tools adhere to the highest quality standards of safety and trust. We integrate trust and safety into our features and use data to ensure the best possible outcomes for our generative and machine learning capabilities while keeping privacy and security in mind. We adhere to the highest standards for generative AI, ensuring digital authenticity.<\/p>\n\n\n\n

3 Reasons to Love Our Latest AI Updates<\/h2>\n\n\n\n

1. Content Reuse: Extend the Life of Your Images and Videos<\/h3>\n\n\n\n

Your visual assets, whether created in-house, sourced from third parties, or purchased as stock, hold immense value in their reusability. Cloudinary AI enables the scalable and automated repurposing of these assets across various channels, eliminating the need for costly reshoots and reducing the hours spent on post-production edits to mere minutes.<\/p>\n\n\n\n