{"id":36195,"date":"2024-10-24T07:00:00","date_gmt":"2024-10-24T14:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=36195"},"modified":"2024-12-11T11:04:57","modified_gmt":"2024-12-11T19:04:57","slug":"vertical-video-social-media-smart-cropping","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/vertical-video-social-media-smart-cropping","title":{"rendered":"Creating Vertical Video for Social Media Using Cloudinary\u2019s Smart Video Cropping"},"content":{"rendered":"<div class=\"wp-block-cloudinary-markdown \"><p>Vertical video has become the go-to format for social media platforms like TikTok, Instagram, and Snapchat. <a href=\"https:\/\/embryo.com\/blog\/30-vertical-video-stats\/\">A study by eMarketer<\/a> reveals 71% of mobile users prefer vertical videos over horizontal videos. Because vertical videos maximize screen space on mobile devices, they can grab attention more than horizontal videos. However, converting horizontal videos into vertical formats can be tricky, especially when keeping the most essential parts of the video in the frame.<\/p>\n<p>This is where Cloudinary\u2019s smart video cropping comes in. Using AI, Cloudinary automatically detects the key elements in your video and adjusts the crop to ensure that essential content stays visible, even when transitioning to vertical aspect ratios like 9:16.<\/p>\n<p>In this blog post, we\u2019ll explore how you can use Cloudinary\u2019s smart cropping to easily convert horizontal videos into vertical formats that are perfect for social media.<\/p>\n<h2>Why Use Cloudinary\u2019s Smart Video Cropping?<\/h2>\n<p>When adapting horizontal videos for vertical formats, traditional cropping methods often result in key parts of the video being cut off. This is where Cloudinary\u2019s smart video cropping shines. By leveraging AI, it analyzes the video to detect essential objects, such as people or faces, and automatically adjusts the crop to focus on these elements.<\/p>\n<p>For instance, let\u2019s say you have a horizontal video with a subject in the center. When converting it to a 9:16 aspect ratio for platforms like TikTok or Instagram Stories, Cloudinary\u2019s smart cropping ensures that the subject remains the focus, regardless of how much of the original video needs to be removed to fit the vertical format.<\/p>\n<p>Here\u2019s how this would look when converting a horizontal video to a vertical format:<\/p>\n<ul>\n<li>Cloudinary will analyze the original horizontal video (e.g., 16:9).<\/li>\n<li>Key elements such as people, animals, or prominent objects are detected.<\/li>\n<li>Cloudinary applies smart cropping to ensure the critical content is in focus, making the transition to 9:16 seamless.<\/li>\n<\/ul>\n<p>This not only saves time but also ensures that the video is optimized for different devices and platforms, keeping your content front and center.<\/p>\n<h2>Example: Cropping a Horizontal Video to Vertical<\/h2>\n<p>Let\u2019s examine a real example to see how Cloudinary\u2019s smart video cropping can transform a horizontal video into a vertical format for social media while maintaining focus on the most important content.<\/p>\n<h3>Original Video<\/h3>\n<p>For this example, I use one of the sample videos available when I sign in with my account. Here\u2019s the original video in its horizontal format (16:9):<\/p>\n<pre class=\"js-syntax-highlighted\"><code>https:\/\/res.cloudinary.com\/&lt;my_cloud_name&gt;\/video\/upload\/v1726513988\/samples\/cld-sample-video.mp4\n<\/code><\/pre>\n<p>This is a standard horizontal video. Let\u2019s convert it to a vertical format like 9:16.<\/p>\n<h3>Simple Vertical Crop<\/h3>\n<p>We can apply a simple transformation that resizes and crops the video to a 360&#215;640 resolution to make the video fit vertically without distortion:<\/p>\n<pre class=\"js-syntax-highlighted\"><code>https:\/\/res.cloudinary.com\/&lt;my_cloud_name&gt;\/video\/upload\/w_360,h_640,c_fill\/v1726513988\/samples\/cld-sample-video.mp4\n<\/code><\/pre>\n<p>While the video has been successfully resized for vertical viewing, you might notice that the person occasionally moves out of focus. This happens because the cropping is static and doesn\u2019t account for the subject\u2019s movement within the frame.<\/p>\n<h3>Smart Cropping With Cloudinary<\/h3>\n<p>Now, let\u2019s apply Cloudinary\u2019s smart cropping using the <code>g_auto<\/code> (gravity auto) parameter. This ensures that the person stays in focus throughout the video by dynamically adjusting the crop based on content:<\/p>\n<pre class=\"js-syntax-highlighted\"><code>https:\/\/res.cloudinary.com\/&lt;my_cloud_name&gt;\/video\/upload\/w_360,h_640,c_fill,g_auto\/v1726513988\/samples\/cld-sample-video.mp4\n<\/code><\/pre>\n<p>As you can see, the person remains in the video\u2019s focus, making the final result much smoother and more natural. Cloudinary\u2019s smart cropping intelligently detects the subject and shifts the frame to keep them in view, even in a vertical format.<\/p>\n<p>Here\u2019s a side-by-side comparison of the original versus simple crop versus smart cropping:<\/p>\n<p><img width=\"960\" height=\"540\" data-public-id=\"Web_Assets\/blog\/blog-Creating-Vertical-Video-for-Social-Media-Using-Cloudinarys-Smart-Video-Cropping-1\/blog-Creating-Vertical-Video-for-Social-Media-Using-Cloudinarys-Smart-Video-Cropping-1.gif\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/w_960,h_540,c_scale\/f_auto,q_auto\/v1729798892\/Web_Assets\/blog\/blog-Creating-Vertical-Video-for-Social-Media-Using-Cloudinarys-Smart-Video-Cropping-1\/blog-Creating-Vertical-Video-for-Social-Media-Using-Cloudinarys-Smart-Video-Cropping-1.gif?_i=AA\" alt=\"side-by-side comparison of the original vs simple crop vs smart cropping\" loading=\"lazy\" class=\"c-transformed-asset wp-image-36197\" data-format=\"gif\" data-transformations=\"f_auto,q_auto\" data-version=\"1729798892\" data-seo=\"1\" \/><\/p>\n<p>This example highlights how Cloudinary\u2019s smart video cropping can significantly improve the viewing experience on social media by ensuring that important content remains in focus.<\/p>\n<h2>Conclusion<\/h2>\n<p>While Cloudinary\u2019s smart video cropping does a fantastic job of automatically converting horizontal videos to vertical formats, keep in mind that different social media platforms often have their own preferred aspect ratios or specific cropping needs. Fortunately, Cloudinary gives you plenty of flexibility with its transformation options, so you can easily tweak the settings to fit your exact requirements.<\/p>\n<p>If you want to explore more about how Cloudinary\u2019s AI works for video cropping, check out our <a href=\"https:\/\/cloudinary.com\/documentation\/transformation_tutorials\">documentation on video transformations<\/a> is a great place to start. It\u2019s full of helpful tips and advanced techniques to get the most out of Cloudinary\u2019s powerful cropping tools. Then, <a href=\"https:\/\/cloudinary.com\/users\/register_free\">sign up for free today<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":87,"featured_media":36200,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[303,304],"class_list":["post-36195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-video","tag-video-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creating Vertical Video for Social Media Using Cloudinary\u2019s Smart Video Cropping<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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