{"id":37408,"date":"2025-04-16T07:00:00","date_gmt":"2025-04-16T14:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=37408"},"modified":"2025-06-02T09:08:53","modified_gmt":"2025-06-02T16:08:53","slug":"european-accessibility-act","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/european-accessibility-act","title":{"rendered":"The European Accessibility Act is Coming. Are You Prepared?"},"content":{"rendered":"\n<p>The European Accessibility Act (EAA), a new directive aimed at creating a more inclusive digital landscape in the EU, takes effect in June 2025. For EU citizens with disabilities, the new EAA promises to dismantle accessibility barriers and standardize digital experiences across all member states. For businesses that operate within the EU, the new legislation brings with it stricter design requirements and harsh potential fines \u2014&nbsp;but it also offers an opportunity to tap into a highly loyal customer base worth more than $8 trillion globally.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">At a Glance: E-commerce for People With Disabilities<\/h2>\n\n\n\n<p>Would you buy clothing online without knowing key product details like size, color, or material?&nbsp;<\/p>\n\n\n\n<p>If you pressed the \u201cbuy\u201d button at checkout and received no feedback from the webpage, would you feel confident that your order went through?<\/p>\n\n\n\n<p>If you received your clothing but it was the wrong size, and there was no way for you to contact customer service, what would you do?\u00a0<\/p>\n\n\n\n<p>Unfortunately, people with disabilities are confronted with questions like these every day. Research shows that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/reciteme.com\/news\/accessibility-is-a-necessity-for-online-retailers\">73% of people with disabilities<\/a> encounter barriers on 1 in 4 websites.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.forbes.com\/sites\/gusalexiou\/2022\/06\/30\/retailers-lose-billions-by-not-signposting-product-accessibility--new-report\/?sh=504984b14b07\">65% of consumers with a disability<\/a> say their purchasing options are limited by accessibility issues.\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/makeitfable.com\/insights\/insights-the-state-of-online-shopping-for-people-with-disabilities\/\">81% of people with disabilities<\/a> say they face issues that are frustrating while shopping online.<\/li>\n<\/ul>\n\n\n\n<p>For too long, digital products and services have been built without this population in mind, and finally, the EAA expands on previous legislation aimed at making the web more accessible to people with disabilities. Standards have been set, the scope is broad, and penalties for non-compliance are harsh. Here\u2019s what you need to know.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the European Accessibility Act?<\/h2>\n\n\n\n<p>The European Accessibility Act is a directive designed to improve and harmonize accessibility standards throughout the European Union. It applies to businesses that sell products and services most important to people with disabilities, like computers, ATMs, smartphones, e-commerce websites, and audio\/visual equipment. Its key objectives include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Making products and services more accessible to people with disabilities.\u00a0<\/li>\n\n\n\n<li>Standardizing accessibility requirements across the European Union.<\/li>\n\n\n\n<li>Stimulating innovation and employment in the EU.<\/li>\n\n\n\n<li>Facilitating the free movement of accessible goods and services across member states.<\/li>\n<\/ul>\n\n\n\n<p>Up until now, each EU member state has held businesses to its own unique standards for accessibility. This made compliance difficult to achieve for companies operating in multiple member states, created roadblocks to cross-border trade, and produced inconsistencies across the EU for those in need of accessible products and services.&nbsp;<\/p>\n\n\n\n<p>By June 2025, companies operating the European Union will have to meet a standard recommended by the EU and enforced by each member state or face hefty penalties.&nbsp; But avoiding fines and lawsuits shouldn\u2019t be the only motivation for businesses to get compliant. There\u2019s also an incredible business opportunity for those who promote inclusivity through accessible products, services, and initiatives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Opportunity for E-commerce Businesses&nbsp;<\/h2>\n\n\n\n<p>There are nearly <a href=\"https:\/\/purpletuesday.co\/\">2 billion people in the world with disabilities<\/a> who globally maintain a spending power that exceeds 8 trillion dollars. When you account for friends and family of people with disabilities, that spending power increases <a href=\"https:\/\/www.weforum.org\/stories\/2023\/12\/driving-disability-inclusion-is-more-than-a-moral-imperative-it-s-a-business-one\">by more than 50% to 13 trillion dollars<\/a>. What was once thought of as a consumer segment too small to cater to is now too large, and too valuable to e-commerce companies, to ignore.&nbsp;<\/p>\n\n\n\n<p>And these aren\u2019t your average consumer. Research shows they\u2019re more loyal to companies that make their goods and services accessible, choosing to limit their shopping to websites they already know cater to their needs. Not only that, but they\u2019re willing to spend more for fewer barriers.&nbsp;<\/p>\n\n\n\n<p>This research considered, achieving compliance isn\u2019t just a matter of avoiding fines or even fulfilling a moral obligation. There\u2019s a business case for prioritizing accessibility and the rewards are hard to ignore.<\/p>\n\n\n\n<p>To learn more about how you can remove disability barriers on your website, promote inclusivity, and grow your business with accessibility initiatives ahead of the EAA deadline, <a href=\"https:\/\/lp.cloudinary.com\/ebk.lp.eaa-guide-for-ecomm.html\">get the new Cloudinary eBook today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The European Accessibility Act (EAA), a new directive aimed at creating a more inclusive digital landscape in the EU, takes effect in June 2025. For EU citizens with disabilities, the new EAA promises to dismantle accessibility barriers and standardize digital experiences across all member states. For businesses that operate within the EU, the new legislation [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":37411,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[337,98],"class_list":["post-37408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-accessibility","tag-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The European Accessibility Act and Opportunities for E-commerce Growth<\/title>\n<meta name=\"description\" content=\"Learn how to remove disability barriers on your website, promote inclusivity, and grow your business with accessibility initiatives ahead of the EAA deadline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudinary.com\/blog\/european-accessibility-act\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The European Accessibility Act is Coming. 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