{"id":37775,"date":"2025-06-17T05:00:00","date_gmt":"2025-06-17T12:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=37775"},"modified":"2025-07-18T11:32:11","modified_gmt":"2025-07-18T18:32:11","slug":"cloudinary-mcp-server","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/cloudinary-mcp-server","title":{"rendered":"Cloudinary\u2019s MCP Server: How Builders and AI Create Together"},"content":{"rendered":"\n

Developers and builders can now connect Cloudinary to their preferred LLM.<\/em><\/p>\n\n\n\n

The new Cloudinary Model Context Protocol (MCP) (beta) server is officially live! Now you can connect AI agents to Cloudinary functions to test rapidly, automate more creatively, and develop cross-system workflows without writing code. (See full press release here<\/a>.)<\/p>\n\n\n\n

Along with new OpenAPI specs and AI-ready documentation, the release of our MCP server is the next step toward a new era of building where developers, vibe coders, and non-technical builders can create and launch rich visual apps, products, product MVPs, demos, and more using natural language.<\/p>\n\n\n\n <\/video>\n <\/cld-video-player>\n\n\n

What is MCP Exactly?<\/h2>\n\n\n\n

For those unfamiliar with Model Context Protocol, here\u2019s a quick explanation. <\/p>\n\n\n\n <\/video>\n <\/cld-video-player>\n\n\n

How Does MCP Work?<\/h2>\n\n\n\n

LLMs like Claude are powerful for generating text, but they don\u2019t have access to live data, external tools, or real-time context. Matt Noyes, Cloudinary\u2019s Senior Director of Product Marketing, sums it up this way: \u201cMCP, as a set of rules, fills that gap. It gives these models a way to use tools and data they weren\u2019t trained on and can\u2019t access by themselves.\u201d<\/p>\n\n\n\n

With the help of MCP, these LLMs and AI agents<\/a> can go beyond their traditional limitations to use outside tools and handle complex requests without being constantly retrained.<\/p>\n\n\n\n

For example, after allowing Claude access to Cloudinary\u2019s MCP server, you can tell it, \u201cFind all assets with the tag ‘holiday2025’ and move them to the folder ‘holiday2025_campaign’.” Claude will complete that task on your behalf, then respond with: \u201cDone! I\u2019ve added the tag \u2018holiday2024\u2019 to all images in the current folder.\u201d<\/p>\n\n\n\n

What Does the Launch of the MCP Server Mean for Cloudinary Users?<\/h2>\n\n\n\n

Cloudinary users can now manage, transform, and optimize visual media with natural language prompts. <\/p>\n\n\n\n

Here\u2019s just some of what you can expect: <\/p>\n\n\n\n