{"id":38198,"date":"2025-08-19T07:00:00","date_gmt":"2025-08-19T14:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=38198"},"modified":"2025-08-19T09:08:50","modified_gmt":"2025-08-19T16:08:50","slug":"cloudinary-dam-usage-data","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/cloudinary-dam-usage-data","title":{"rendered":"Leveraging Your Cloudinary DAM Usage Data"},"content":{"rendered":"<div class=\"wp-block-cloudinary-markdown \"><p>\u201cData beats opinion.\u201d \u2013 That one friend who always wins arguments because they brought the sources.<\/p>\n<p>As your team and digital asset collection grow, staying organized becomes challenging. Who\u2019s using which assets? How often are they accessing them? Are your storage and bandwidth resources going to the right places? Cloudinary\u2019s Digital Asset Management (DAM) Admin Usage provides clear metrics, so you don\u2019t have to guess.<\/p>\n<p>As a DAM admin, you need real visibility into user behavior. With Cloudinary\u2019s DAM usage data tools, tracking how your team interacts with your Media Library just got easier. Now, you can manage users, check permissions, and streamline your workflows based on actual data and not just assumptions.<\/p>\n<p>In this blog post, we\u2019ll explore the <a href=\"https:\/\/cloudinary.com\/documentation\/dam_admin_usage_data#assets_admin_dashboard\">Assets Admin Dashboard<\/a>. Only accessible to Master admins, this single screen is updated daily with the essentials. You only need a minute to understand what\u2019s going on in your workflow. It delivers up-to-date metrics so you can quickly identify issues, spot trends, and take early actions to optimize asset management and team productivity.<\/p>\n<blockquote>\n<p>Please note that this dashboard is a premium offering for the Assets product, and its availability depends on your account setup. It\u2019s not included with the <strong>Assets Free<\/strong> plan but is available with the <strong>Assets Enterprise<\/strong> plan.  Please visit our <a href=\"https:\/\/cloudinary.com\/pricing\">pricing page<\/a> for more details.<\/p>\n<\/blockquote>\n<p>If some features aren\u2019t yet enabled for your account and you\u2019d like to activate them, please contact your Customer Success Manager. For upgrade options or more information, <a href=\"https:\/\/cloudinary.com\/contact\">contact us<\/a>.<\/p>\n<p>In this dashboard, we can find the following sections that display the metrics we care about:<\/p>\n<h2>Overview<\/h2>\n<p>The Overview section provides us with the essentials, allowing us to see important information about our Assets at a glance. At a quick glance, we can see the following:\nThe total number of assets by their type (images, videos, or other files).\nThe number of users we have and their respective roles.\nThe number of internal collections we\u2019ve created, and how many of these collections are published, with how many assets are inside them.\nThe number of live portals we currently have.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1755210191\/blog-Leveraging_Your_Cloudinary_DAM_Usage_Data-1.png\" alt=\"Overview of the total number of assets by type, users, collections, and live portals\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1200\" height=\"246\"\/><\/p>\n<p>You could leverage these metrics in different ways. Here are some examples:<\/p>\n<ul>\n<li>\n<strong>Assets.<\/strong>  Total counts of images, videos, and raw files. These metrics help understand what assets are likely being underutilized. Do I have a lot of images? Could I leverage videos to reduce the number of images I need to meet customer needs?<\/li>\n<li>\n<strong>Users.<\/strong> Understand your user base by roles. Seen a lot of admins? Scale back to cut \u201coops\u2011I\u2011deleted\u2011production\u201d risk.<\/li>\n<li>\n<strong>Collections &amp; Published Collections.<\/strong> If there aren\u2019t many published collections, we may be missing opportunities to enhance brand visibility or connect with clients.<\/li>\n<li>\n<strong>Live Portals.<\/strong> The number of live portals can give you a good sense of how actively your organization is connecting with people outside the company. If there aren\u2019t many live portals, it may be a sign that this feature isn\u2019t being fully utilized for purposes such as marketing or sharing information.<\/li>\n<\/ul>\n<h2>Total Views: Top 10<\/h2>\n<p>Ever wondered what content your team or clients find most useful? In this section, you can view your most popular collections within a specific time period and product environment.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1755210191\/blog-Leveraging_Your_Cloudinary_DAM_Usage_Data-2.png\" alt=\"Top 10 Total Views in a collection in numerical order\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1200\" height=\"669\"\/><\/p>\n<p>Understanding your most popular collections helps you replicate successes and detect any unusual patterns that shouldn\u2019t be happening.<\/p>\n<p>You can see which assets are successful and try to replicate the formula. High views mean that the content is gold in most cases. What about trying to allocate more budget to these types of assets and trying to gain more views?<\/p>\n<p>You may also notice an asset that shouldn\u2019t appear there, possibly because it originated from an old campaign or because you implemented a new redesign that has converted it into a legacy asset. Whatever the case, if an asset like that happens to be here, maybe there\u2019s something wrong, like someone linking the wrong graphics! Understanding this will help you quickly identify and fix the source.<\/p>\n<h3>Uploads: Monitoring Content Contributions<\/h3>\n<p>Here, we can see our uploads by asset type (images, videos, raw files) and method (manual via console or automated via API).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1755210191\/blog-Leveraging_Your_Cloudinary_DAM_Usage_Data-3.png\" alt=\"Uploads by type and date\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1200\" height=\"546\"\/><\/p>\n<p>You can leverage the filters to have a specific view of what\u2019s happening. For example, you could filter your uploads to see how many images were uploaded last week using the console. A high number of manual uploads might indicate it\u2019s time to streamline processes and utilize the API more effectively. Distinguishing upload methods reveals workflow efficiencies and gaps.<\/p>\n<p>For instance, knowing what type of content is frequently uploaded provides a wealth of information. Why is there an increase in the number of images on Thursdays? And what\u2019s that \u201ctbt\u201d thing they put in them?<\/p>\n<p>Understanding trends like these can provide valuable insights that you can use to your advantage when promoting your content!<\/p>\n<h2>Top 10 Most Active Users<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1755210191\/blog-Leveraging_Your_Cloudinary_DAM_Usage_Data-4.png\" alt=\"Top 10 active users in the last 7 days\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1200\" height=\"809\"\/><\/p>\n<p>This section helps us identify our top 10 most active users based on their interactions, including uploads, edits, and downloads.<\/p>\n<p>You can utilize this data in various ways; for example, you can view workload distribution and prevent assigning excessive loads to specific users or identify your team\u2019s top contributors and recognize them accordingly.<\/p>\n<p>Seeing low contribution? Perhaps they\u2019re not overly familiar with the tools \u2014 maybe a bit of training could help!<\/p>\n<p>You can also download all this info, which will show all users (not just the top 10), ordered from least to most active.<\/p>\n<h2>Assets Activity Reports: Granular Insights for Better Decisions<\/h2>\n<p>The Asset Activity Reports section can be used to generate reports that track all activities in your media library. Whether someone uploads a new version of a photo, deletes an outdated video, downloads a document, or just tweaks the metadata, it\u2019s all recorded along with who did it and when.<\/p>\n<p>Why does that matter? These reports are especially helpful for staying compliant when meeting audit requirements or data handling rules.<\/p>\n<p>They also come in handy when troubleshooting. Imagine trying to figure out why a key image disappeared from a campaign folder. Without this report, you\u2019d be guessing. With it, you check the log, and boom \u2014 you see why and by whom it was deleted so that you can gather information on the reason.<\/p>\n<p>Assets uploaded three years ago, never viewed? Archive or delete to free space. Frequently cropped but never color\u2011graded images? Maybe you need better original quality.<\/p>\n<p>By regularly checking these reports, you can also catch suspicious or unexpected behavior early, such as someone accessing a large number of files at unusual hours.<\/p>\n<p>As you can see, there are numerous ways to leverage this feature; it\u2019s really up to you to determine how you want to use the data to your advantage.<\/p>\n<p>To generate one of these reports, you\u2019ll need to select <strong>Activity Reports<\/strong> from the navigation panel, select a date range and then select <strong>Generate.<\/strong> It\u2019s just that simple.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1755210192\/blog-Leveraging_Your_Cloudinary_DAM_Usage_Data-5.png\" alt=\"New report with a start date of October 1, 2022 and End date of October 15, 2025\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1200\" height=\"1082\"\/><\/p>\n<h2>Conclusion<\/h2>\n<p>With Cloudinary\u2019s DAM Admin Usage Data, you\u2019re no longer managing digital assets blindly; you\u2019ll be making informed decisions based on real data. Whether it\u2019s keeping track of your most popular content, identifying performance issues, or avoiding unexpected expenses, this data makes your life easier.<\/p>\n<p>So, take advantage of these metrics. Spend less time guessing and more time optimizing your team\u2019s workflow. You\u2019ll quickly see improvements in productivity, asset management, and overall, making your workday smoother and your strategies stronger.<\/p>\n<p>If you haven\u2019t created a Cloudinary account yet, <a href=\"https:\/\/cloudinary.com\/users\/register_free\">it\u2019s free to sign up<\/a> \u2014 give the DAM Usage data a try for yourself!<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":87,"featured_media":38205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[420,89],"class_list":["post-38198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-dam","tag-digital-asset-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - 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