As the owner of fiscal strategy, the CFO office is the architect of always looking for ways to reduce costs, increase revenue, and streamline operations.

For smarter decisions and operations, many companies are turning to artificial intelligence (AI) to help them streamline creative operations, enhance their website performance, and increase conversions. Other organizations remain apprehensive, wondering if AI is a safe investment.

In this eBook, we’ll examine how the right AI-powered solution can transform and elevate the visual experience of your company's website, enhancing page performance, driving conversions, while reducing operating costs, and increasing ROI.

The internet is increasingly becoming a visual medium, with images and videos taking center stage. Visual assets are no longer just aesthetics but powerful tools for attracting web traffic, increasing conversions, and ultimately driving revenue growth. As online consumers become more discerning, businesses are challenged not only to provide visually appealing content but also to optimize it for superior user experiences and higher conversion rates.

A website's load time can significantly impact user engagement, so efficiently optimizing images and videos is paramount. A slow-loading webpage can result in high bounce rates and, consequently, lost revenue. But the right AI-powered solution can help automate the optimization of visual assets across your platforms, making it easier for prospects to find your website, engage with the content, and make a purchasing decision.

Traditionally, the task of creating, adapting, and managing image and video assets has been a significant drain on resources. The work of editing, enhancing, and reformatting a particular asset for a specific ad platform has long been a manual, time-consuming, and error-prone process.

Rich media files go through a long and complicated journey from the production studio to the photo and/or video editors, to the creative desks, and finally the front-end developers. Factor in multiple iterations, approvals, last minute changes, etc. and before you know it days, even weeks have passed.

Most of the lag time is caused by manual, time-intensive processes.

AI has put an end to this inefficient way of working, automatically transforming visual assets. Obviously, this improvement in efficiency has far-reaching, revenue-positive implications, not least among them, the reallocation of employee time. Time that was once spent on these manual tasks is now spent on higher value work.

Streamlining and automating these creative workflows with AI leads to significant cost savings and more resources available for revenue-focused initiatives. Additionally, eliminating legacy technology and processes can further cut costs while enhancing the delivery of superior visual content to the end-user.

James Hardie, the global leader in interior and exterior building products moved to the Cloudinary platform and centralized its image assets, resulting in:

• 50% reduction in asset preparation time from photoshoot to publication.
• Increased cross-team efficiency gains by eliminating manual image requests.
• Completed critical image-related needs in seconds, not weeks

The financial impact of optimized visual experiences cannot be overstated. CFOs are naturally interested in increasing operating profit, and AI can directly contribute to this goal by improving page load times. Faster loading pages result in reduced bounce rates, increased user engagement, and higher conversion rates. These quantifiable gains in efficiency translate directly into improved profitability.

Beyond the bottom line, optimized visual experiences offer intrinsic benefits like a better customer experience, brand loyalty — both foster long-term revenue growth. Customers are more likely to return to a website that offers a buffer-free, visually appealing experience, creating a steady stream of repeat business. Over time, this can become a significant driver of sustainable revenue growth.

Time to market is a critical factor for business success. AI plays a pivotal role in enabling faster time to market for new products and features by automating the transformation and delivery of visual assets. This not only accelerates product launches but also keeps businesses agile in responding to market trends and customer demands.

Plus, optimized visuals can significantly improve a company's SEO rankings. The better your SEO ranking the more organic web traffic you attract, which frees up marketing budget for targeted, paid campaigns. AI as part of a robust image and video platform has the ability to deliver engaging visuals that resonate with customers leads to higher conversion rates, further bolstering revenue growth.

One of the key advantages of AI in managing visual content is its flexibility. AI can adapt visual assets to different platforms, devices, and user contexts. This adaptability is crucial in an era of constantly evolving technology, ensuring that visual content remains effective and engaging across various touchpoints.

Strategic CFOs understand the importance of future-proofing their investments. AI-powered image and video transformation represents a strategic advantage in this regard. By embracing AI, businesses can stay ahead of technological shifts, adapt to industry trends, and continue to deliver cutting-edge visual experiences to their customers.

By prioritizing AI investments for their websites, specifically in reducing manual effort involved in optimizing images and videos, CFOs can improve operation efficiency or drive down operational costs,accelerate growth, increase conversions, and ensure sustainable innovation. The financial impact isn’t only quantifiable in terms of improved efficiency but also manifests in enhanced customer experiences, brand loyalty, and long-term revenue growth.

In addition to these AI-powered efficiencies, Cloudinary can also drastically reduce costs by consolidating multiple tools into one systems. In fact, Dune London saw a 50% reduction in license and network storage costs after switching to Cloudinary.

Harnessing the power of AI to optimize images and videos is not just a strategic move; it's a financial imperative. CFOs like you can take the lead in driving this transformation, with Cloudinary as a trusted ally in realizing the potential of AI-powered visual content for driving revenue and web traffic growth. In fact, recent findings from an Economic Impact Report conducted by research analysts at Gartner showed that a composite organization experiences benefits of $8.17 million over three years versus costs of $2.69 million, adding up to a net present value (NPV) of $5.48 million and an ROI of 203%.

The fact that we could easily drop product videos into the DAM led to an impressive 45% increase in sales of those products, because of the Cloudinary improvement to the campaign around it.

Hannah Bennett

Head of Digital at

Paul Smith

40%+ reduction in asset management costs

45% boost in video-enabled sales

ENABLEMENT

CONVERSIONS

EFFICIENCY

During their game casts experience, Bleacher Report increased video engagement by

Discover how Stylight increased conversions and revenue

Check out how Minted went from new product launch in weeks to

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Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With 60 billion assets under management and nearly 10,000 customers worldwide, Cloudinary is the industry standard for developers, creators, and marketers looking to manage, transform, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Bombas, Grubhub, NBC, Mediavine, Minted, Paul Smith, Peloton, and Petco are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction, and increased engagement and conversions.

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