Image and Video API Platform

Deliver Engaging VisualExperiences at Scale

A single source of truth for managing the entire

image and video lifecycle trusted by 1.5 million

developers and 10,000 enterprise and

hyper-growth companies.

10,000 enterprise and hyper-growth companies use Cloudinary as a critical part of their tech stack.

A woman and a golden retriever in the mountains. They're sitting, facing away from the camera while the dog noses the woman. They're surrounded by natural splendor including majestic mountains, puffy clouds, and evergreen-studded hills.
An un-cropped image overlaid with a cropping window showing how it would be cropped by Cloudinary.
An arrow pointing from the original asset to the cropped asset
A woman and a golden retriever in the mountains. They're sitting, facing away from the camera while the dog noses the woman. They're surrounded by natural splendor including majestic mountains, puffy clouds, and evergreen-studded hills.
The same asset cropped using the following settings: Aspect Ratio: 1:2. Crop Mode: Content-Aware.
Images
Videos
Crop Mode
Aspect Ratio
Original
18 MB

We’re showing a resized version of the original asset to avoid slow loading speeds. View the original.

The original asset:
JPEG
135 KB
WebP
135 KB
AVIF
90 KB
JPEG XL
94 KB
The image after being optimized using the following settings: Quality: Auto. Width: 1000px.
Original
18 MB

We’re showing a resized version of the original asset to avoid slow loading speeds. View the original.

The original asset:
JPEG
135 KB
WebP
135 KB
AVIF
90 KB
JPEG XL
94 KB
The image after being optimized using the following settings: Quality: Auto. Width: 1000px.
Images
Videos
Quality
Width
An un-cropped image overlaid with a croppingai window showing how it would be cropped by Cloudinary.
An arrow pointing from the original asset to the cropped asset
The same asset cropped using the following settings: Aspect Ratio: 1:1. Crop Mode: Content-Aware.
Images
Videos
Crop Mode
Aspect Ratio
The original image:
An arrow pointing from the original asset to the transformed asset.
The personalized image:
The original image:
The personalized image:
Product Photos
Backgrounds
Overlays
Duration
Full length video: Surfing Trip
An arrow pointing from the original video to the AI-generated preview.
Duration
A shorter video preview generated by Cloudinary's AI using the following settings: Duration: 15 seconds. Max Clips: 9. Min Clip Length: 1 second.
Videos
Duration
Max Clips
Min Clip Length

APIs, SDKs, Widgets

Comprehensive API library, 15 SDKs for popular languages, and prebuilt widgets for image uploads, video viewing, and product galleries.

Image & Video Management

Full lifecycle management with media library, auto-tagging using content-aware AI, access control, and role-based administration.

Optimization & Delivery

Automatic format conversions and compression deliver responsive, high-quality experiences across any screen size, device, or network.

Integrations & Add-Ons

Native integrations, extensible APIs and webhooks to easily integrate with the applications in your tech stack.

Transformations

More than 100 types of image, video and media transformations available that cover all your editing and personalization needs.

AI & Media Intelligence

Visual search, image & video smart cropping, advanced contextual transformations, object detection, and more.

Improve Engagement, Revenue, and Team Efficiency

E-commerce

Scale to support millions of product images and videos to create high-performing PLPs, PDPs, and shopping experiences.

Headless

Cloud-native platform with a full family of APIs and microservices that offer the flexibility, power, and agility you need to build your composable stack.

Video

Complete video API with real-time video transcoding, content-aware compression, on-the-fly video transformation, and more.

Customer Stories

Overall, the best part about Cloudinary has been the simplicity of integration”, “It’s something you can do easily; you don’t have to invest months to make changes and integrate into your technology stack.

Marco Ginestra

Financial Planning & Analysis at

Levi’s Footwear and Accessories

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