We’re looking for an amazing SEM Programs Manager to join our team. This position will report to the Director of Demand Generation. Our ideal candidate will be able to execute a variety of creative and engaging marketing programs as a part of an integrated campaign strategy. Programs will reach across a number of marketing channels with a focus on display advertising, SEM, and email. This position will be located in our Santa Clara, CA office
- Plan and execute digital inbound and outbound marketing campaigns that target specific personas to increase awareness and help acquire new customers.
- Measure, document, and communicate the effectiveness of all programs, providing regular reports and updates outlining quantifiable results including traffic, CTR, conversion rate, marketing qualified leads, opportunities, pipeline, and revenue
- Proactively seek opportunities to evolve program performance through new program ideas, A/B testing, and/or additional optimization techniques, and make data driven recommendations.
- Ensure that all assigned projects meet time and budget constraints while ensuring high quality deliverables.
- Collaborate with other team members to execute high quality omni-channel marketing campaigns.
- Stay up-to-date on changes to the paid search space and recommend changes and updates to programs based on the ever evolving paid search landscape
- Identify new relevant media or platform partners and take initiative in developing new programs with innovative concepts & ideas
- Bring fun and exciting ideas to the table on how to engage our target audience across digital channels.
- Provide hands-on support to fill in additional gaps as needed and support other team members.
- 4+ years of experience in B2B marketing with a minimum of 3 years hands on experience in paid digital advertising (ppc, SEM, social, display, retargeting, mobile, etc)
- Google Adwords Certification is a plus
- Proven success in marketing program execution. (Must be able to show examples of a previous program and discuss the full process and results.)
We are hiring
Are you a fun, talented and experienced individual? Do you have an entrepreneurial spirit and passion for cutting-edge technologies? if so, come join us! Check out our job openings.