CLOUDINARY ASSETS / METADATA & TAGGING

Smarter Metadata. Intelligent Tagging. Rapid Asset Discovery.

Taxonomy Agent, AI-powered tagging, and structured metadata — all working together to organize, govern, and discover assets throughout your DAM.

The Intelligent Foundation 
Behind Every Asset

Your taxonomy determines what gets found — by your team, your tools, 
and the AI agents driving the next wave of search and discovery.

Your Taxonomy, On Autopilot

Taxonomy Agent builds and maintains the metadata structure your entire DAM depends on — keeping tags consistent, values normalized, and your taxonomy safe to evolve as your operations grow. It:

  • Suggests fields and structured metadata based on your actual business logic, such as campaign hierarchy, product categories, usage rights, and regional requirements.
  • Learns from real usage signals to continuously suggest improvements that keep your metadata accurate and consistent.
  • Structures your metadata so any AI interface can find, access, and surface your assets accurately.

Every Asset Tagged and Ready to Find, Automatically

Cloudinary AI detects and tags visual elements across your entire image and video library the moment assets are uploaded — so your library stays organized and searchable without manual effort. This includes:

  • Object detection.
  • Facial recognition.
  • Scene context.
  • Color and mood attributes.
  • Video transcript detection.

Go Deeper With Custom Metadata Fields

Building on the foundation Taxonomy Agent puts in place, your team can:

  • Define additional metadata fields (product SKU, collection season, usage rights, and campaign name) with built-in rules.
  • Ensure the right information is captured every time, making governance, filtering, and reporting automatic.

Smarter Workflows With Metadata-Driven Automation

Use metadata changes to trigger automated workflows across your DAM and connected tools, handling tasks that would otherwise require manual intervention. This includes:

  • Enabling, disabling, or auto-archiving expired content based on conditions.
  • Automatically updating asset overlays, text, or other visual elements.
  • Routing new uploads for moderation and approval based on usage tags.
  • Pushing assets to channels based on language or regional tags.

Case Studies

MANSCAPED® Delivers Razor Sharp Performance and Storytelling

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Babolat Aces Media Management With Cloudinary

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lastminute.com Makes Vacation Packages Visually Surreal With Cloudinary

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Ready to Put Your Metadata to Work?

See how Taxonomy Agent and Cloudinary’s AI-powered DAM can transform how your team organizes, finds, and uses visual assets.
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