Cloudinary Blog

Cloud-based animated GIF generation

by Itai Lahan
Back in the 1990s, websites mainly comprised of static textual pages dashed with a few images to make them slightly more appealing. You could even disable image downloading in your browser to make pages load faster, quite unthinkable in today's websites.
In order to make web pages look more alive, developers started looking for animation solutions. Proprietary browser plugins started to appear, followed by a real usability breakthrough - the enhanced, 89a GIF format. As part of its many enhancements, this new format allowed for simple animation sequences. While initially supported only by the Netscape browser, using GIF to add animations has proved quite straightforward and soon became very popular.
The modern web supports animations using Flash and HTML5 techniques, but animated GIFs still persist as a way to to create simple, efficient, cross-browser animations. A recent example can be seen at one of the Internet’s greatest innovators and biggest HTML5 early adopter - Apple itself. If you scroll through Apple's iPad features page, you will notice animation scenes depicting the new iPad's capabilities. These animations aren't based on the HTML5 Video format. They are based on dozens of separate JPG images that are pre-loaded and displayed programmatically to achieve a smooth animation effect. In the Design page of Apple's iPhone 5, if you scroll down to the earbuds section, you will notice a smooth animation of rotating earbuds. Again, no videos were used here. This time a more complex solution based on HTML Canvas, JPG images and Javascript is used.
In this blog post we wanted to show you how to easily generate simple animations with Cloudinary and how to generate animated GIF files that are still very useful for short animation sequences.

Animation building blocks 

Consider the following two images that were uploaded to Cloudinary - a blue cloud icon and three arrows:
With Cloudinary overlays and chained transformations it is very easy to generate an image where the arrows appear above the cloud icon. The following URL first expands the cloud icon to a 280x150 image with white padding and then adds an overlay with the arrows in the top left corner:
We can use the custom overlay coordinates to position the arrows in a different location. We can also apply a brightness effect as the following example shows. The arrows are now positioned 150 pixels from the left. We also applied another cropping transformation to make sure that the final image remains 280x150 even if the arrows overflow outside the original canvas.
Quick side-note - don't you think it's quite amazing what you can accomplish so easily with Cloudinary? If you don't have an account already, you can go ahead and sign up for a free account, we'll wait... (and if we were back in the early 1990s, this link would probably be flashing red :-)

Generating Animations

You could probably already guess where we're aiming at. Using the previous overlay concepts and a simple script, we can now create an animation sequence depicting the arrows moving from left to right while growing lighter and lighter until disappearing.
The following Ruby script uses Cloudinary's Ruby GEM to generate 34 images that construct the frames of the animation. The same can be easily done using any of our other client libraries (PHP, Python, Node.js, etc.), or directly with our URL-based apis.
The script programmatically generates transformation URLs similar to the examples above. Horizontal (X) position of the arrows moving from -50 to 280. Brightness effect increasing while X position increases. The URL is then given to Cloudinary's upload API call to generate a new image based on the given transformation. 
(-5..28).each_with_index do |x, index|
  url = Cloudinary::Utils.cloudinary_url("cloud_icon_right.png", 
   :width => 280, :height => 150, :crop => :crop, :gravity => (x < 0 ? :east : :west),
   :transformation => [
     { :width => 280, :height => 150, :gravity => :west, :crop => :pad },
     { :overlay => "arrows_right", :x => x * 10, :y => 0, :gravity => :west, 
       :effect => (x > 7 ? "brightness:#{(x-7)*4}" : nil) }
                :public_id => "arrow_animation_#{index.to_s.rjust(2, "0")}", 
                :tags => "arrow_animation")   
Executing the script above, generated 34 images in the cloud. All these images have a public ID formatted as arrow_animated_XX. For example, here's the thirteenth generated frame:
All generated images were assigned with the tag arrow_animation. If you are familiar with Cloudinary, you probably know that a tag can be used to generate a 'sprite' - a single image merging together all images of the same tag. Click on the following links to view the sprite image and generated CSS. You can see all the animation frames in this sprite. 
As mentioned, Cloudinary now supports easy animated GIF generation. All images sharing a tag can be merged into a single animated GIF, sorted alphabetically by their public IDs.
And here it is, the animated GIF generated using an amazingly simply URL. As always, the final image is generated on-the-fly in the cloud and is then cached and delivered through a fast CDN:
This animation might be a little too slow. You can use the 'delay' parameter to change that. The parameter accepts the delay between frames, in milliseconds. Here is a much faster example:


Animated GIFs might be a little restrictive with their small 8 bit indexed color space and inefficient lossless compression. Still, these can be quite indispensable in various occasions. 
We've shown you how you can programmatically achieve powerful transformations, frame generation and GIF-based animations, easily and efficiently. We hope that these building blocks will be useful for your projects. We're sure that they will give you some interesting ideas of what you can accomplish with Cloudinary!

Recent Blog Posts

How to generate waveform images from audio files

by Meir Feinberg
How to generate waveform images from audio files

Many social networks, websites and messaging applications allow users to upload a wide variety of media files, and although the majority of files are in the form of images and video clips, a significant minority are audio files. When the website or application subsequently needs to display a thumbnail that describes the uploaded content, images can be cropped and resized down to scale, and a single frame from a video clip can be converted to an image and then also cropped and resized down to scale.

Read more
5 ways to optimize images for effective social sharing

As a website/app developer or owner, you’ve undoubtedly experienced your fair share of glitches and mishaps when it comes to users or site visitors sharing your content. Many outlets such as news and media sites, social networks, or e-commerce sites include the option to "like" or "share" content such as blog posts or images. Once shared, the social network site displays a snippet of the shared content alongside a featured image. This way, your site content gets maximum exposure in social networks and attracts additional visitors.

Read more
Google's new logo might not be as small as claimed

The Internet was abuzz last week after the announcement of Google’s new logo. What caught our eyes more than the artistic changes was this sentence on Google's blog: "building a special variant of our full-color logo that is only 305 bytes, compared to our existing logo at ~14,000 bytes". Sounds exciting! But is it correct?

Read more
Transcode, convert, resize, crop and manipulate videos

Videos are becoming more prolific with people having the capability to capture videos with a wide variety of cameras, including smartphone cameras that are available almost everywhere. Web and mobile applications that display videos online can be faced with a challenge when the videos are created or uploaded from different devices and in various formats, and then need to be delivered in a multitude of resolutions and aspect ratios to various web browsers, laptops and all kinds of mobile devices in HTML5 web friendly video formats.

Read more

Taking the labor out of baby books

by Nicole Amsler
How Baby's Firsts save development time with Cloudinary
Cloudinary helps Baby’s Firsts App deliver images quickly and preserve consistency from app to print. Baby’s Firsts is a free iPhone app that helps parents collect photos, instantly share photos via Facebook, Twitter and Flickr, and produce photo albums of their baby’s first year. Using more than 300 creative, developmentally timed reminders to capture key moments and milestones, the easy-to-navigate app enables parents to store photos in the cloud and create customized photo pages that are then transformed into heirloom-quality, printed baby books. 
Read more