As computer users, we constantly upload files, transferring them from one system to another over a network. You can perform uploads on a terminal, such as through the SSH File Transfer Protocol (SFTP) or Secure Copy Protocol (SCP), File Transfer Protocol (FTP) clients, or web browsers. Generally, you upload files…
From movie-length uploads on YouTube to 30-second shorts on TikTok and Instagram, video content is now an internet staple. As a result, brands have rapidly moved to adopt visual storytelling strategies to better connect with audiences and, perhaps, reach new ones. Branded media aims at driving engagement. When used correctly,…
Did you know that nearly one in five (18%) U.S. adults returned an item bought online because the product description was misleading or incorrect? That’s a costly mistake on the part of brands impacting customer retention and the bottom line. According to Forrester Research, PIM-DAM [Product Information Management-Digital Asset…
Rich media is the most effective tool for stimulating customer interest and engagement online. As the volume of digital media grows, much of it ends up in data lakes filled with a huge amount of social media. Such user-generated content (UGC) offers a massive pool of advertising that shoppers…
Say, you want to place a two-dimensional image on a curved surface, such as a mug or bottle, to create a product mockup or highlight printing capabilities. Thanks to Cloudinary’s displacement-mapping feature, that’s easy to do. Here’s how displacement mapping works. By means of a map image, the algorithm displaces…
The goal of website image optimization is to efficiently serve them online. Properly optimized web images result in improved performance, which makes viewers happy. It also makes search engines happy since priority rankings are given to faster pages. You can optimize web images in many ways. Some of…
