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Creating Brand Stories With Automated Video Personalization

Written By Amit Erental

From movie-length uploads on YouTube to 30-second shorts on TikTok and Instagram, video content is now an internet staple. As a result, brands have rapidly moved to adopt visual storytelling strategies to better connect with audiences and, perhaps, reach new ones. Branded media aims at driving engagement. When used correctly,…

Media Intelligence Can Spot Marketing Opportunities in Rich Media

Written By Shelby Britton

Rich media is the most effective tool for stimulating customer interest and engagement online. As the volume of digital media grows, much of it ends up in data lakes filled with a huge amount of social media. Such user-generated content (UGC) offers a massive pool of advertising that shoppers…

Placing Images on Curved Surfaces Through Displacement Mapping

Written By the Cloudinary Team

Say, you want to place a two-dimensional image on a curved surface, such as a mug or bottle, to create a product mockup or highlight printing capabilities. Thanks to Cloudinary’s displacement-mapping feature, that’s easy to do. Here’s how displacement mapping works. By means of a map image, the algorithm displaces…

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