Cloudinary Blog

How to Customize Cloudinary's eCommerce Android App

Recently we added the Cloudinary Demo - eCommerce App to the Google Play Store. This app demonstrates the best practices for optimal delivery of images on a storefront, including category pages, product pages, and a shopping cart. At the time, we published Introducing the Cloudinary Demo Android App, Part 1, which provided an under-the-hood tour of how the eCommerce Android App was designed and how Cloudinary was integrated throughout.

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The New Cloudinary Flexible and Dynamic Website Design

Last month we unveiled a refresh of our website. As with all redesigns, there were numerous drivers behind the rollout. First and foremost, we’re a company that understands the power of visual storytelling, and the ways in which a website must beautifully and clearly convey a brand’s story and offerings. Our website needed to better reflect our brand and our solutions. This post highlights some of the thinking behind our changes.

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Auto-Generate Video Previews with Great Results Every Time

If you are an avid YouTube viewer or a Netflix binger, you might have noticed some fascinating changes in their latest preview thumbnails. They sure are attention grabbing, aren’t they?

Video previews are becoming more and more popular, not the least because they entice viewers, attract clickthroughs and, more often than not, gain a happy and loyal audience. Problem is, the task sounds like an art in itself. Just how can you go about creating appealing video previews without having to rely on movie professionals? Have you ever wished that you could quickly create video previews like those on YouTube and Netflix, but still rest assured that they'll include the good stuff?

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Hipcamp Optimizes Images and Improves Page Load Times With Cloudinary

When creating a website that allows campers to discover great destinations, Hipcamp put a strong emphasis on featuring high-quality images that showcased the list of beautiful locations, regardless of whether users accessed the site on a desktop, tablet, or phone. Since 2015, Hipcamp has relied on Cloudinary’s image management solution to automate cropping and image optimization, enabling instant public delivery of photos, automatic tagging based on content recognition, and faster loading of webpages. In addition, Hipcamp was able to maintain the high standards it holds for the look and feel of its website.

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New Image File Format: FUIF: Why Do We Need a New Image Format

In my last post, I introduced FUIF, a new, free, and universal image format I’ve created. In this post and other follow-up pieces, I will explain the why, what, and how of FUIF.

Even though JPEG is still the most widely-used image file format on the web, it has limitations, especially the subset of the format that has been implemented in browsers and that has, therefore, become the de facto standard. Because JPEG has a relatively verbose header, it cannot be used (at least not as is) for low-quality image placeholders (LQIP), for which you need a budget of a few hundred bytes. JPEG cannot encode alpha channels (transparency); it is restricted to 8 bits per channel; and its entropy coding is no longer state of the art. Also, JPEG is not fully “responsive by design.” There is no easy way to find a file’s truncation offsets and it is limited to a 1:8 downscale (the DC coefficients). If you want to use the same file for an 8K UHD display (7,680 pixels wide) and for a smart watch (320 pixels wide), 1:8 is not enough. And finally, JPEG does not work well with nonphotographic images and cannot do fully lossless compression.

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 New Image File Format: FUIF:Lossy, Lossless, and Free

I've been working to create a new image format, which I'm calling FUIF, or Free Universal Image Format. That’s a rather pretentious name, I know. But I couldn’t call it the Free Lossy Image Format (FLIF) because that acronym is not available any more (see below) and FUIF can do lossless, too, so it wouldn’t be accurate either.

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