Cloudinary Blog

Use a Displacement Map to Manipulate your Images

Cloudinary offers a wide variety of transformations that enable you to to manipulate images on the fly by using dynamic URLs. Web and mobile developers use these transformations on their images to achieve everything from optimization and responsive delivery to a variety of image improvement manipulations, with a huge collection of cool effects to choose between. One of the more robust transformations applies another image as a displacement map to manipulate your base image in a variety of ways. The displacement mapping algorithm evaluates every pixel in the image map and then displaces the pixels in the base image based on the intensity of the corresponding image map pixels.

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Proud to be Named to the Forbes Cloud 100

Last night I attended a very special event honoring companies named to the annual Forbes Cloud 100. It was an incredible night spent with the founders and leaders of many companies I’ve long admired.

I’m grateful for every Cloudinarian and the work they do to support our customers, partners, and culture. We should all feel proud to be on this list and to be on an incredibly unique journey in the industry.

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Three Tips for Faster, Easier Video Delivery

By Doug Sillars
Three Tips for Faster, Easier Video Delivery

Videos make websites more engaging and lively, promising audience “stickiness” and return visits. However, research studies show that slow startup or playback stalls of videos often leads to visitor loss. In fact, Akamai found that after a two-second delay, each additional second of stalling could cost you a 6-percent depletion of audience.

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Rotating Or Removing Image Backgrounds With Cloudinary

As a rule, user interfaces, whether for mobile or desktop apps, encompass a significant amount of visual media (images and videos), necessitating close collaboration among designers and front-end developers. The process for building UIs entails a designer-to-developer handoff, at which the designer transfers to the developer blueprints produced with such tools as Photoshop, InVision, and Sketch. The developer then implements the blueprints with Cascading Style Sheets (CSS).

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Open Hack Week: Building for the Future

By Obinna Ekwuno
Open Hack Week in Lagos, Nigeria: Building for the Future

Between July 29 and August 3, the Google Developer Student Community of the University of Lagos, Nigeria participated in a week-long hackathon called Open Hack Week (OHW). Sponsored by Cloudinary, Interswitch, the Ogundipe Foundation, and other notable organizations, OHW comprised 14 teams, five developers each. After six days of brainstorming and coding, the teams successfully built the minimum viable products (MVPs) for their projects, which they subsequently presented to all the attendees.

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Compress Images for Web and Boost Performance on Your Site

Slow-loading web content and problematic media displays that involve seemingly interminable scrolling tick off users to no end. Compressing online images is, without question, a critical task for spearheading customer retention for websites. Keep in mind that small images can still look sharp. This article shows you how to achieve that by mastering the techniques of compressing images for the web.

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Customize your video player with Cloudinary Studio

Steve Forbes, editor of Forbes Magazine, once said, “Your brand is the single most-important investment you can make in your business”. That bold statement is spot on, especially with respect to digital media. Furthermore, consistency in brand experience is crucial for building trust with users.

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How to Create WordPress Responsive Images

With the advent of technology and the attendant fast-growing demand for feature-rich computing devices (laptops, smartphones, iPads), their manufacturers are rising to the occasion by producing high-resolution machines with screens of various sizes and device-pixel ratios. Thus was born the impetus behind the need for and creation of responsive images, which automatically optimize their online display according to the size and resolution of the device screen, ensuring sharpness and crispness—a delightful user experience.

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