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Cloudinary has been named a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management (DAM) Platforms, for the second consecutive time. We’re excited to be named a Visionary and incredibly proud of our Product team who over the last year have been coming up with the brilliant updates…

Building online platforms for children comes with the responsibility of ensuring the content is safe to consume. To do so requires moderation, which, if manual, is slow, expensive, and simply can’t keep up with the scale of modern user-generated content (UGC). A single inappropriate image slipping through the cracks can…

Research shows that clickable hotspots and personalized overlays can improve conversion rates by 30% or more, but businesses hesitate to implement them due to perceived complexity and development overhead. As someone who has done many video optimization experiments, I’ve seen how interactive elements can turn viewers…

Cloudinary offers powerful image and video transformation capabilities. When you need to apply a custom filter, execute pixel-level logic, or perform proprietary image manipulation not covered by the built-in effects, Cloudinary Custom Functions is available. This feature allows you to extend Cloudinary’s core capabilities by injecting your custom…

Personalization has become key in marketing. Email subscribers are spammed with emails daily, making it easy for the more generic emails to fall by the wayside. But, when emails are thoughtfully tailored to each recipient, there’s a higher likelihood they’ll get opened. Here are some stats:…

Most brands are somewhere along the video maturity curve. Many even feel confident enough in their video processes to believe that they’ve got video under control. But do they?  While we’re asking questions:  Are your client’s video workflows scalable, repeatable, and built for what’s next? Are your clients really set…

Context switching kills productivity. You’re deep in code when you need to upload an image, grab a URL for a video, or find an asset in your Cloudinary account. Browser tabs pile up, you lose your place, and what should be a 30-second task becomes a five-minute detour. The Cloudinary…

Generative AI has opened the door to new possibilities in creative workflows. But for enterprises, adopting “creative automation” isn’t as simple as plugging in an AI model and watching magic happen. The reality is that while GenAI can generate impressive outputs, like full scene localization, smart personalization, infinite variants, without…

GitHub Repository Imagine managing your entire media library not by clicking through folders and forms, but by having a conversation. Instead of manually searching, selecting, and tagging assets, you could simply type: “Find all images from the ‘summer-sale’ folder and tag them with ‘archive-2025’.” This is the future of…