Programmable Media

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Cloudinary Programmable Media

Cloudinary Programmable Media

Programmable Media AI-powered APIs automate image and video lifecycles

Transform and Customize

For more, check out our documentation for images and videos.

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Optimize and Deliver

For more, check out our documentation.

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Manage and Analyze

Check out relevant documentation for Upload API, Admin API and Search API.

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Developers

Discover how Cloudinary helps you build more engaging and performant web and app experiences while making your life easier along the way.

A woman and a golden retriever in the mountains. They're sitting, facing away from the camera while the dog noses the woman. They're surrounded by natural splendor including majestic mountains, puffy clouds, and evergreen-studded hills.
An un-cropped image overlaid with a cropping window showing how it would be cropped by Cloudinary.
An arrow pointing from the original asset to the cropped asset.
A woman and a golden retriever in the mountains. They're sitting, facing away from the camera while the dog noses the woman. They're surrounded by natural splendor including majestic mountains, puffy clouds, and evergreen-studded hills.
The same asset cropped using the following settings: Aspect ratio: 1:2. Cropping Strategy: Content-Aware.
Images
Videos
Crop Mode
Aspect Ratio
Original
18 MB

We’re showing a resized version of the original asset to avoid slow loading speeds. View the original.

The original asset:
JPG
135 KB
WEBP
135 KB
AVIF
90 KB
The image after being optimized using the following settings: Quality: Auto. Width: 1000px.
Original
18 MB

We’re showing a resized version of the original asset to avoid slow loading speeds. View the original.

The original asset:
JPG
135 KB
WEBP
135 KB
AVIF
90 KB
The image after being optimized using the following settings: Quality: Auto. Width: 1000px.
Images
Videos
Quality
Width
The original image:
An arrow pointing from the original asset to the transformed asset.
The personalized image:
The original image:
The personalized image:
Product Photos
Backgrounds
Overlays
Duration
Full length video: Surfing Trip
An arrow pointing from the original video to the AI-generated preview.
Duration
A shorter video preview generated by Cloudinary's AI using the following settings: Duration: 15 seconds. Max Clips: 9. Min Clip Length: 1 second.
Videos
Duration
Max Clips
Min Clip Length

Created with your success in mind

Engagement

During their game casts experience, Bleacher Report increased video engagement by

350%

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Conversions

Discover how Stylight increased conversions and revenue

2.2%

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Efficiency

Check out how Minted went from new product launch in weeks to

Hours

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Resources

Forrester Total Economic Impact Report

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