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Video API

A video API allows developers to programmatically access and manipulate video content on the web, offering features such as upload, storage, encoding, and delivery optimizations.

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Video API takes the complexity out of scaling video

Complete solution to manage, encode, and optimize for any device, channel or network condition. Deliver branded video experiences in minutes and get deep engagement insights.

Optimize and Deliver

For more, check out our documentation for video optimization.

Transform and Customize

For more, check out our documentation for video manipulation and delivery.

Manage and Analyze

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Bleacher Report delivers sports video highlights on website and mobile app in




Rapha accelerates creation of video experiences by




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Frequently Asked Questions

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A video API enables developers to automate video creation, analysis, management, editing, and delivery. Using video APIs and SDKs, developers can easily integrate video experiences into their existing websites or applications, avoiding the need for custom development.

Video APIs provide businesses with the flexibility to deliver custom, high-quality video content faster, key to engaging and converting online audiences. Video APIs also help automate mundane video production and post-production workflows to speed up time to market and reduce overhead costs. Lastly, video APIs help businesses to handle large volumes of video content at scale and in a secure manner with necessary encryption algorithms.

Video APIs make it easier for developers to scale delivery of videos to any channel, device, or region by automating video encoding and transcoding so the right format and quality is used for streaming. With video APIs, developers can automate mundane video management and editing tasks such as tagging, cropping, resizing, or custom overlays, freeing up valuable time for other development tasks.

There are several types of video APIs available. Some of the most common ones are below.

Streaming video API – Enables developers to leverage a pre-built service for video storage, encoding and delivery to their website or application so they don’t have to build these features from scratch. Using these APIs, developers can deliver on-demand video content that is pre-recorded and can be played back when users request. It is useful for applications such as marketing videos, sports highlights, and more

Live video API – Enables developers to stream video content in real-time as it’s getting recorded. Live Video API typically takes care of capturing, encoding, and broadcasting the content. It is particularly useful for applications that require real-time communication, such as conferences, webinars, live classes, and more.

Editing video API – Enables developers to edit, optimize and deliver customized video content to websites and applications. They may include hosting, content delivery networks (CDN), and pre-built integrations to common applications such as content management systems (CMS). It is also useful for delivering interactive video capabilities.

Platform video API – Enables developers to embed both on-demand streaming and live video services in their applications. They are available in two types – proprietary platform video API, also known as online video platforms and customizable video API that offer the ability to customize the video player, analytics, and more.

Client-side video API – Enables developers to use built-in APIs in the client’s browser or the operating system in devices. These generally do not offer storage, editing, customization, or optimization capabilities.

The Cloudinary platform offers a robust set of APIs including video streaming API, video editing API, and a customizable video player API. It also offers SDKs for popular frameworks, built-in enterprise-grade CDN, and pre-built integrations to popular applications such as CMS, eCommerce systems, and more. It also supports all modern video formats and codecs. Cloudinary simplifies the process of integrating video experiences into your websites and mobile applications, ensuring fast-loading, high-quality video experiences for users across different devices and network conditions.

Video API is part of Cloudinary’s Programmable Media product offering that is trusted by over 10,000 global brands as a foundational technology for automating the image and video lifecycle. To sign up for a free account, get started.

A Video API becomes necessary in various scenarios where you need to programmatically manage and deliver video content within your application or platform. Here are some key situations where leveraging a Video API is crucial:

  • Automated Video Uploads and Management: If your application requires the ability to upload videos in bulk or on a regular basis, process these videos (e.g., transcoding, resizing), and organize them (e.g., through tagging or categorization), a Video API can automate and streamline these tasks.
  • Custom Video Player Development: When building a custom video player that requires specific functionalities not offered by off-the-shelf players, a Video API allows you to customize playback options, controls, and appearance to enhance user experience.
  • Adaptive Streaming for Different Devices: To ensure optimal video quality and playback on various devices and network conditions, a Video API can facilitate adaptive bitrate streaming, automatically adjusting video quality in real-time based on the viewer’s bandwidth.
  • Content Security and Access Control: For applications needing to secure video content through encryption, access controls, or digital rights management (DRM), a Video API can provide the necessary mechanisms to protect and manage access to your videos.
  • Analytics and Performance Monitoring: When it’s important to understand how your video content is performing, such as tracking viewer engagement, playback issues, or popular content, a Video API can offer analytics and reporting features to gain insights and make informed decisions.
  • Integration with Existing Workflows: If you need to integrate video capabilities into your existing content management systems (CMS), customer relationship management (CRM) systems, or other platforms, a Video API can facilitate this integration, allowing videos to be a seamless part of your workflows.
  • Scalability for Growing Platforms: For platforms experiencing growth in user base and video content volume, a Video API ensures scalability, handling increased loads without compromising on performance or quality.

Basically, Video API is necessary when you require flexible, scalable, and efficient control over how video content is handled, delivered, and optimized within your ecosystem, providing a tailored experience for both content creators and viewers.

Yes, Cloudinary can be considered an Enterprise Video API. It offers a comprehensive suite of features that cater to the needs of enterprise-level applications, providing scalable, secure, and efficient solutions for managing, transforming, optimizing, and delivering video content. Cloudinary’s API supports advanced functionalities such as automated video transcoding to ensure compatibility across devices, adaptive bitrate streaming for optimal playback, AI-based video content analysis and moderation, and robust security features including access control and encryption. Additionally, it offers detailed analytics for insights into video performance and viewer engagement.

Cloudinary is designed to serve organizations of all sizes, including large enterprises that require high levels of reliability, customization, and support. Its infrastructure is built to handle high volumes of traffic and data, making it suitable for businesses that need to manage a significant amount of video content efficiently. Furthermore, Cloudinary provides enterprise-grade support services, including dedicated technical support, SLAs (Service Level Agreements), and customized solutions to meet specific enterprise requirements, reinforcing its position as an Enterprise Video API.