Video API

Creation to delivery in minutes with AI-driven automation

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Take the complexity out of scaling video

Complete Video API for automatic optimization & delivery, programmatic transformation & customization and efficient management

~1 Billion

video assets managed

500 Million +

daily video requests

Optimize and Deliver

For more, check out our documentation for video optimization.

Transform and Customize

For more, check out our documentation for video manipulation and delivery.

Manage and Analyze

For more, check out our documentation. LEARN MORE ->

Trusted by over a million developers and 10,000 brands globally

Customer stories


Paul Smith boosted video-enabled sales by



Time to market

Bleacher Report delivers sports video highlights on website and mobile app in




Rapha accelerates creation of video experiences by




Enterprise-grade integrations

Get up and running in days with pre-built integrations to popular CMS, Commerce systems, PIMs and more

Learn about platform integrations →


Video eBook

Check out this guide to get insights on how to scale video experiences faster


Interactive Demos

Experience the power of Cloudinary for dynamic image and video management.


Best Practices

Get tips on managing, editing, and customizing your video content with Cloudinary


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Frequently Asked Questions

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A video API enables developers to automate video creation, analysis, management, editing, and delivery. Using video APIs and SDKs, developers can easily integrate video experiences into their existing websites or applications, avoiding the need for custom development.

Video APIs provide businesses with the flexibility to deliver custom, high-quality video content faster, key to engaging and converting online audiences. Video APIs also help automate mundane video production and post-production workflows to speed up time to market and reduce overhead costs. Lastly, video APIs help businesses to handle large volumes of video content at scale and in a secure manner with necessary encryption algorithms.

Video APIs make it easier for developers to scale delivery of videos to any channel, device, or region by automating video encoding and transcoding so the right format and quality is used for streaming. With video APIs, developers can automate mundane video management and editing tasks such as tagging, cropping, resizing, or custom overlays, freeing up valuable time for other development tasks.

There are several types of video APIs available. Some of the most common ones are below.

Streaming video API – Enables developers to leverage a pre-built service for video storage, encoding and delivery to their website or application so they don’t have to build these features from scratch. Using these APIs, developers can deliver on-demand video content that is pre-recorded and can be played back when users request. It is useful for applications such as marketing videos, sports highlights, and more

Live video API – Enables developers to stream video content in real-time as it’s getting recorded. Live Video API typically takes care of capturing, encoding, and broadcasting the content. It is particularly useful for applications that require real-time communication, such as conferences, webinars, live classes, and more.

Editing video API – Enables developers to edit, optimize and deliver customized video content to websites and applications. They may include hosting, content delivery networks (CDN), and pre-built integrations to common applications such as content management systems (CMS). It is also useful for delivering interactive video capabilities.

Platform video API – Enables developers to embed both on-demand streaming and live video services in their applications. They are available in two types – proprietary platform video API, also known as online video platforms and customizable video API that offer the ability to customize the video player, analytics, and more.

Client-side video API – Enables developers to use built-in APIs in the client’s browser or the operating system in devices. These generally do not offer storage, editing, customization, or optimization capabilities.

The Cloudinary platform offers a robust set of APIs including video streaming API, video editing API, and a customizable video player API. It also offers SDKs for popular frameworks, built-in enterprise-grade CDN, and pre-built integrations to popular applications such as CMS, eCommerce systems, and more. It also supports all modern video formats and codecs. Cloudinary simplifies the process of integrating video experiences into your websites and mobile applications, ensuring fast-loading, high-quality video experiences for users across different devices and network conditions.

Video API is part of Cloudinary’s Programmable Media product offering that is trusted by over 10,000 global brands as a foundational technology for automating the image and video lifecycle. To sign up for a free account, get started.