Cloudinary Assets

Intelligent, Modern Digital Asset Management

Cloudinary Digital Asset Management

Keep pace with change

A strong digital presence is a must. Teams relying on antiquated digital asset management systems and processes to create, manage, and deliver content to multiple touchpoints are faced with ever increasing costs, lackluster brand experiences, and missed growth opportunities.

Saddled with resource bottlenecks or weighed down by the constant demand for “more content”?

Now is the time to move to a transformative DAM that compresses content workflows, eliminates repetitive, and manual tasks.

Digital-first Asset Management

This is the digital asset management solution reimagined with a focus on flexibility, intelligent automation, and scalability.

Streamline Content Operations

Launch dynamic visual experiences in a fraction of the time using Artificial Intelligence


Full-team Collaboration

Centralize internal and external teams on one platform to reduce complexity, break down silos, and spur collaboration


Faster Innovation

Quickly adopt the latest technology with the flexibility for today and tomorrow

Intelligent Automation

Media asset management solutions shrink workflows from 2 weeks to 12 seconds. Assets uses intelligent automation to supercharge the creation of asset variations, and eliminate time consuming work.
Easily define one or multiple transformations to create full-sized assets for all channels, devices, and platforms in seconds. Generate variations upon upload or anytime you need them.

Birds of Paradise
DAM interface

Create once, publish anywhere with AI

From a single source file automatically create an unlimited number of experience-ready assets, optimized for performance, and fine tuned for all channels.

No more clunky hand offs. No more duplicates. Put an end to ever-increasing storage costs.

Future-proof customizations with Apps for DAM

Customizations don’t need to be complex, expensive, or process-heavy. Apps for DAM are API-based and future-proof, providing a low-cost approach to ensuring you maximize the solution’s value.

App catalog. Pre-built application library for automation, sharing, publishing, and more.

Seamless integration. Bundled apps install in one-click that work as expected in contextual menus.

Nominal support. API-based, DAM apps are long lasting, requiring minimal or no maintenance.

Future proof
Collaboration Assets

Collaboration is key

A single DAM solution that facilitates cross-functional work with assets from, and within, their existing applications.

  • Connects with Creative Cloud applications
  • Customizable widgets for CMS, PIM, ERP, and more
  • Headless DAM with REST APIs and SDKs
  • Integrate web-based apps applications via Chrome extension

Always optimized, always perfect

Assets puts the ‘intelligence’ in digital asset management for publishing to distribute content with confidence. Cloudinary’s AI-powered automation ensures content looks great, performs as designed, and loads lightning fast on every screen.


100% Future-proof

The latest technology with the flexibility for today and tomorrow. Our transformative asset management platform takes a modern, advanced approach to make agile innovation possible.

Artificial Intelligence. Content-aware algorithms and object detection for faster, smarter work.

Media Science expertise. Leading member of standardization bodies, bringing the future of rich media directly to you.

Next-gen formats. Early access to advanced formats and new image and video standards for faster innovation.

Future Proof

A home for all your assets

One solution for all your media needs

Assets Solution Diagram

apartment therapy

Apartment Therapy streamlines asset workflow between creative, editorial, and development teams using Cloudinary

“Cloudinary touches almost every single team of our company. It creates a single source of truth for all of our assets.”
Vijay Nathan – Director of Product, Apartment Therapy

View More Customers →

Your entire asset life cycle, connected

Prebuilt connectors and widgets simplify integrations from upstream creative applications to downstream systems including CMS, PIM, and other content platforms. Leverage extensible APIs and webhooks to integrate with your technology stack.



Best practices for an organization-wide approach to digital asset solutions.

Read Our Blog →

What is Digital Asset Management?

A single source of truth enabling teams to publish faster & boost conversions.

Learn More About DAM →

Case Study

StubHub Finds Ticket to Effective digital image management with Cloudinary.

See How →

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