PLATFORM / ASSETS

Cloudinary Assets

Intelligent digital asset management, for brands that rely on visual storytelling.

Intelligent End-to-End Asset Lifecycle Automation

Over a decade of AI experience.

Leverage Cloudinary AI expertise throughout the asset lifecycle, offering scalable GenAI features for enhanced productivity and asset repurposing, unmatched by any other DAM on the market.

Analysts and Customers Agree

Cloudinary Named a Leader in IDC MarketScape for Intelligent DAM

Best-in-class Image, Video, and Digital Asset Management solutions for any vertical or role, technical or non-technical.

Cloudinary Named a Visionary in Gartner® Magic Quadrant for DAM Platforms

Top Vendor for DAM for Digital Experiences and High Volume Commerce

Hot Vendor in Digital Asset Management

Composable and Connected

Easily access files anytime, anywhere.

Cloudinary’s API-first DAM unites developers, commerce teams, and marketers by providing a single source of truth, enabling seamless file uploads and connections to any application through integrations, APIs, and widgets.

DAM for Composable Architecture

Adapt and Customize

Automatically generate limitless variations.

Adapt, transform, and customize assets to personalize experiences across channels, using presets and GenAI automation to enhance, repurpose, and customize images and videos efficiently.

See Our Latest Transformation Features

Transformation Features

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Media Editor

An interactive user interface providing a set of common editing actions on your website.

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Media Library Widget

Explore embedding the Media Library in your app as a modal dialog or inline.

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Generative Captions

Image-to-text models provide contextual descriptions of an image.

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Generative Fill

Extend an image’s proportions with AI outpainting.

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Generative Restore

Remove noise and imperfections from an image.

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Generative Recolor

Detect objects with natural language and change their color.

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Generative Replace

Detect and replace one object with another inside of an image.

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Generative Remove

Detect and remove objects within images.

Optimized Omnichannel Delivery

Perfect assets for every channel, device, and context.

Cloudinary’s 10+ years of optimization expertise ensures that assets are delivered in the right size, crop, and format, improving Core Web Vitals, reducing page load times, enhancing SEO, and boosting user satisfaction.

See Our Latest Optimization Features

Optimization Features

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Content-Aware Image Encoding

Automatically adjust the encoding settings based on the image content and viewing context.

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Content-Aware Image Cropping

Automatically crop images using AI-based content recognition to focus on important aspects.

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Image Manipulation

Dynamically create multiple image variants across multiple devices and channels.

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Video Smart Cropping

Crop, resize videos using AI to adapt for mobile, social.

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Low-Quality Image Placeholders

Dynamically generate and deliver low-quality placeholders while the high-quality image loads.

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Adaptive Bitrate Streaming

Content aware encoding adjusts video quality real-time for smooth streaming.

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Dynamic Video Transcoding

Transcode videos to optimal formats based on device, browser and network speed.

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Automatic Video Previews

Generate video previews with engaging scenes using deep learning.

Organize & Find

Increase discoverability with AI-driven metadata and search.

Leverage AI-powered tagging and metadata management to organize asset libraries, allowing users to quickly search and discover assets based on visual content or metadata.

Search & Discoverability

Moderate & Approve

Accelerate moderation, review, and approval.

Cloudinary AI Vision and Moderation automates brand compliance checks and flags sensitive content, while its Review and Approval features enable teams to manage workflows, track versions, and streamline collaboration.

Creative review and approval

Manage & Enrich

Stay organized with automated workflows.

Accelerate time to market with prebuilt workflow templates that allow users of any skill level to automate tasks like asset expiration management, branding standardization, and auto tagging.

Workflow Templates

Branded Asset Sharing

Bring consistency with brand and media portals.

Create customizable media sharing and brand resource portals for internal teams or external contributors, using assets from your DAM. Portal analytics help track user activity and provide insights to guide content curation decisions.

Cloudinary Portals

Use Cases

User-Generated Content

Manage user-, partner-, and supplier-generated content.

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DAM + Video

Digital asset management built for video.

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Headless DAM

Unify your asset library across all content systems.

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Connect DAM Across the Ecosystem

Prebuilt integrations and APIs for composable architectures.

With prebuilt integrations, top-tier APIs, over 25 SDKs, and a partner network, Cloudinary DAM supports composable architectures and a MACH approach, serving as your single source of truth.

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