We are excited to announce that Cloudinary has been recognized as a Visionary in first-ever Gartner Magic Quadrant™ for Digital Asset Management (DAM) Platforms.
The recognition is the latest for our DAM. In July, Cloudinary was named a Leader in the 2024 IDC MarketScape: Worldwide Intelligent Digital Asset Management (Doc #US51265723).
We introduced our API-first, AI-powered DAM in 2018 having recognized that the future of asset management had become something much more complex than just image storage and linear asset workflows. In the subsequent years our customers, many of them leading global brands, came to appreciate the many ways our intelligent DAM capabilities improved overall efficiencies, shrinking time to market in some cases by up to 50%, cutting asset management times by 75%, and incredible scalability. (This most recent Black Friday Cloudinary delivered an incredible 28.6 billion image views.) Today, we help more than 10,000 customers deliver engaging and dynamic visual experiences at scale.
As a bootstrapped company, Cloudinary has charted a unique path to success. In a market crowded with VC-backed startups and public companies, we’ve stayed focused on sustainable growth while delivering exceptional value to our customers.
Cloudinary’s expertise in post-production and automated editing has redefined the DAM landscape. From advanced tools for video trimming and image enhancement to features like automatic tagging and metadata generation, we provide the capabilities brands need to deliver polished and optimized content efficiently.
We believe what further sets us apart is our omnichannel optimization expertise, ensuring assets are tailored and delivered flawlessly across every device and platform. Whether it’s an eCommerce product image or a social media campaign video, Cloudinary makes it effortless for businesses to deliver exceptional visual experiences.
Setting out to disrupt the category and extend beyond traditional DAM storage and workflow management solutions, we built a DAM that would harness the power of our AI-powered image and video management solutions which revolutionized the media management game when launched in 2012. Our API-first approach leverages Cloudinary AI to support the entire asset lifecycle, offering scalable teams with automations that eliminate tedious post-production work like editing, resizing, and tagging, along with unparalleled asset repurposing. And we do all this while enabling brands to manage asset delivery on a massive scale.
Added to this, we built in maximum integrateability, for the flexibility and scalability modern brands demand. Cloudinary’s composable architecture provides the interoperability organizations need to integrate with their existing technology stack, whether it’s a content management system (CMS), marketing automation platform, or eCommerce solution.
Beyond our intelligent DAM’s capabilities, we’re doing our part to keep the integrity of our customer’s IP and brands intact. Adoption of the Coalition for Content Provenance and Authenticity (C2PA) framework is our commitment to enhancing content authenticity. Cloudinary ensures that brands can deliver engaging, trustworthy content at scale.
We believe this recognition in Gartner Magic Quadrant™ for Digital Asset Management Platforms is a testament to Cloudinary’s vision and the shared successes of our customers and partners. We’re proud to build solutions that help the world’s most innovative brands, developers, marketers and creatives deliver beautiful and highly engaging visual experiences to consumers and audiences all over the globe.
Looking ahead, we remain committed to innovation, sustainability, and helping brands connect with audiences in meaningful and impactful ways.
Contact us to learn more about all of Cloudinary’s DAM capabilities or visit our product page or explore our insights on the intelligent DAM.
Gartner Magic Quadrant for Digital Asset Management Platforms, Tia Smart, Rene Cizio, Susan Graeme, Serena Mushigo, Karen Lee, Aparajita Mazumdar, 6 January, 2025.
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