SOLUTIONS / CREATIVE AUTOMATION
Creative Automation
Automate the repetitive. Amplify the creativity. Deliver at global scale.
What is Creative Automation?
Streamline repetitive design and editing tasks using dynamic APIs and Generative AI to produce and adapt assets at massive scale. Creativity stays in human hands; the manual work goes away.
Why Now?
- Developers increasingly need automation and scalable workflows.
- Content teams cannot spend time on tedious, low-value tasks.
- Content workloads are compounding via platforms that bring with them more assets to deliver.
- Customer expectations are on the rise. Headcount is not.
- GenAI accelerates content creation but current outputs are unpredictable. Teams still need refinement workflows, creative control, and tools to ensure provenance and brand integrity.
Why Cloudinary?
Combining extensible APIs with image/video editing and transformation tools, and content delivery.
Cloudinary Creative Automation is:
- Intelligent Digital Asset Management
Automatically classifies and enriches assets with metadata upon ingestion, triggering downstream workflows and automation. - Scalable GenAI and Transformation APIs
Standardizes and automates editing, optimization, and delivery. - Generative AI Refiners and Editor UI
Review, adjust, and approve outputs—while speeding time to market. - Global Multi-CDN
Edge caching, alongside automated format and quality optimization means every asset reaches every device quickly, consistently, and pixel perfect.
How It Works
- Ingest & Normalize → Upload raw/UGC/partner assets via Upload API; apply baseline normalization.
- Automate & Refine → Developers automate transformations with GenAI and API-based workflows at scale; creatives perfect results with intuitive UIs.
- Approve & Deliver → One canonical asset → thousands of variants, delivered globally via URL parameters.
Creative Automation in Action
Variant Automation
Move faster. Reach more audiences. Deliver greater business impact.
Limitless, on-brand, variants from an approved template using the Editor or dynamically, all without manual revisioning.
Visual E-Commerce
Consistent, high-quality product imagery across entire catalogs, automatically. End repetitive manual edits. Accelerate speed to market. Launch products faster. Drive higher conversion.
Performance-ready product imagery across every SKU, channel, and breakpoint, generated automatically.
Content Normalization
Turn raw, inconsistent inputs into polished, brand-ready visuals to unlock a new source of marketing ready content. Build trust. Expand reach. Drive engagement.
Standardized, brand-ready imagery automatically generated from your biggest fans on social media, key partners, and suppliers.
Creative Automation at Cloudinary
Learn more about our plans for Creative Automation at Cloudinary
“The reality is that while GenAI can generate impressive outputs, like full scene localization, smart personalization, infinite variants, without the right guardrails, the speed it offers can quickly become expensive rework.”
Barak Leon
GM AI‑Creative Automation
Shape the Future of Cloudinary Atomation at Cloudinary
Get hands-on with upcoming Creative Automation features and help guide what we build next.
FAQs
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Is Creative Automation “AI that designs for me?”
No. It automates repetitive editing and re versioning while keeping human taste and approval in control.
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Do I need a new stack?
No. Start with Cloudinary’s APIs and layer in Refiners and orchestration as you go.
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Will this lock me into proprietary formats?
No. You keep a single master and render variants dynamically at request time.
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How is Creative Automation different from traditional
automation?Traditional automation focuses on operational tasks moving files, resizing assets, or routing approvals. Creative Automation goes further by applying intelligence to the creative process itself. With Cloudinary, you can automatically generate, adapt, and refine on-brand images and videos at scale while still giving creative teams control through intuitive UIs. The result is not just faster production, but consistent, high-quality, campaign-ready content across every channel.
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Can I start doing Creative Automation without replacing
my current tools or tech stack?Absolutely. Creative Automation works with what you already have. Cloudinary Assets can act as your central source of truth, or you can connect to your existing DAM. Our Image and Video APIs integrate seamlessly to automate edits and prepare content for production. Data like customer profiles, product info, and image metadata flow smoothly across systems using MediaFlows and Webhooks so you can unlock automation without disrupting your current stack.
