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Results for Tag ‘Digital Asset Management’

Using DAM to Run Multichannel Social Media Asset Experiments

Topics DAM, Digital Asset Management, Image Transformation
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As a marketer, you know a lot goes into creating and optimizing content on Instagram, YouTube, LinkedIn. Publishing content on each platform has unique requirements, whether it’s asset dimensions or formats. Managing these requirements while ensuring each asset loads fast and stays on brand can be overwhelming.  In this tutorial,…

A DAM Guide: Testing Video Backgrounds vs. Static Images

Topics DAM, Digital Asset Management, Image Transformation, Video
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Landing pages are the gateways to conversions. The challenge is making them engaging enough to draw your visitor’s attention and get their well-sought-after click. Traditionally, static images have been the go-to choice, but video backgrounds are gaining traction to create a more immersive experience. The question is, which one works…

Introducing Our New Cloudinary AssetLink App for Shopify

Topics Asset Management, Digital Asset Management, Shopify, Video
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Cloudinary already powers visual media for some of the most successful Shopify stores. But there’s one request we have heard again and again: “Please make it easier to integrate Cloudinary with Shopify.” We took note. And now we’ve taken action. We’re happy to announce the availability of Cloudinary AssetLink…

Experiment With Social Media Ad Creatives Using DAM

Topics DAM, Digital Asset Management
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If you’ve ever managed a social media ad campaign, you know how messy things can get: sorting through endless files, multiple ad formats, and constant requests to tweak visuals for different platforms. Before you know it, your desktop is filled with duplicate assets, and you’re wasting hours trying to keep…

Make Sustainability Reporting Less Painful and More Impactful

Topics DAM, Digital Asset Management, environment
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Sustainability reporting used to be a once-a-year box-ticking exercise. Now it’s front and center.  Regulations are tightening. Shoppers are watching. By 2025, more than 50,000 companies will be on the hook to report sustainability data under the EU’s Corporate Sustainability Reporting Directive (CSRD). Investors are paying attention too. Three…

How to Experiment With Social Media Ad Creatives Using DAM

Topics DAM, Digital Asset Management
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If you’ve ever managed a social media ad campaign, you know how messy things can get: sorting through endless files, multiple ad formats, and constant requests to tweak visuals for different platforms. Before you know it, your desktop is filled with duplicate assets, and you’re wasting hours trying to keep…

Advanced Media Workflows With Cloudinary Add-Ons

Topics DAM, Digital Asset Management, Tagging
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Some of the available Cloudinary Add-ons can be composed to create some powerful media workflows. In this post, we will take a look at some of these add-ons and see how they can be used together in interesting ways. If you’re not familiar with Cloudinary Add-ons yet, they’re utilities…

Building a Multivariate Testing Workflow With Cloudinary DAM

Topics AI, DAM, Digital Asset Management
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Creative elements, such as hero images, headlines, or call-to-action buttons, impact user engagement and conversion rates, which can make or break a marketing campaign’s success. For example, you might think that swapping out the hero image could improve conversion, but you’re also unsure whether the headline or button color might be…

Cloudinary Recognized for the 5th Year on the Constellation ShortList™ for DAM for DX

Topics AI, DAM, Digital Asset Management
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We’re excited to share that Cloudinary has been named for the fifth year to the Constellation ShortList™ for Digital Asset Management (DAM) for Digital Experiences (Q1 2025). This recognition reinforces what thousands of leading brands already know — Cloudinary’s intelligent, API-first, AI-powered DAM is the best solution for organizations…

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