SURVEY RESULTS

Harnessing the Power of Visual-First Experiences

Visual content is vital for any business. Visuals communicate, connect, and convert, making the ease and speed with which brands can find, manage, transform, and deliver that content central to its success. Yet, many brands continue to struggle to overcome the challenges inherent in asset management. We partnered with independent research firm Researchscape International to survey 420 marketing, business, and IT leaders to learn more about the state of digital asset management and what trends are driving priorities.

Here’s What We Learned

66%

are likely to expand their DAM use over the next 12-18 months

86%

view composability as extremely or very important

57%

of organizations are relying on 2-3 DAM systems; 19% are relying on more than 3

The Business Impact of Visual Storytelling

64%

rely on visual assets to build brand trust and confidence

62%

use visual assets to improve product credibility

59%

see visual assets as critical for market awareness and SEO

Paul Smith tailors a perfect fit with modern, composable tech stack, sees 40% reduction in asset management costs

Top Challenges

What’s keeping brands from employing more visual assets across their digital experiences?

51%

cite management resources as a top blocker

50%

cite cost to create original asset

48%

cite time and resources to create variants needed for multiple channels and devices

36%

cite bandwidth and performance impact

Lastminute logo

Lastminute.com delivers engaging customer experience with efficiency and ease

Leaning Into Generative AI and Automation

Tasks DAM users want to automate most:

54%

AI-powered asset editing

52%

image and video management

47%

asset modification and personalization

42%

asset insights and recommendations

Neiman Marcus relies on automation to reduce asset management time by 75% and photoshoot-to-web by 50%

Methodology


The Cloudinary Global DAM Survey was conducted by independent research firm Researchscape International and polled 420 DAM users across marketing, IT, and executive leadership in 14 different countries September 5-16, 2024.

Modern visual storytelling requires a modern DAM. Contact us to learn more.

Contact Us