SURVEY RESULTS
Harnessing the Power of Visual-First Experiences
Visual content is vital for any business. Visuals communicate, connect, and convert, making the ease and speed with which brands can find, manage, transform, and deliver that content central to its success. Yet, many brands continue to struggle to overcome the challenges inherent in asset management. We partnered with independent research firm Researchscape International to survey 420 marketing, business, and IT leaders to learn more about the state of digital asset management and what trends are driving priorities.