Cloudinary Blog

Mobile Optimization: Optimize Your Mobile-Web User Experience

TL;DR

We live in a visual world, often while on the go, and consumers expect media-rich web content. Accordingly, the loading speed of images and videos is a big factor in user experience. To optimize customer satisfaction with your mobile content, you must focus on the quality, format, and size of your digital assets. With Cloudinary, optimization is simple, not only enhancing your mobile web and app performance, but also upping your SEO game and boosting customer experience.

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Multi Codec Adaptive Bitrate Streaming

In Part I of this series, we discussed the optimal way to deliver progressive video streams, taking advantage of modern, efficient codecs. That approach works great for short-form videos (under 20 seconds) and for videos that are displayed at a low resolution (such as ads and previews). But what if you're delivering videos that are longer than 20 seconds for a higher-resolution experience? You can certainly still deliver them as a single file (progressive streaming), but you might run into issues, such as buffering or too high a resolution.

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Why Visual Storytelling Matters

In my communications role here at Cloudinary, I get to speak to a lot of experts across a variety of subject matter areas, technology and not, about what it takes to connect to today’s consumer. The power of images and other forms of digital content is often at the center of these conversations given our focus at Cloudinary. And as a hobbyist and professional photographer for more than 20 years, I care deeply about images and their role in creating authentic connections and engagement.

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How to Automatically Generate alt Text for Images

Images and videos are critical for ensuring user engagement on the web. For instance, on a retail website, images of a product from different angles or a 360-degree video of the product can lead to higher conversion rates. For a news website, users are more likely to read articles with visual media accompanying the content. It has been reported that posts that include images produce a 650-percent higher user-engagement rate than text-only posts.

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How to Optimize Media in your Salesforce Commerce Cloud Store

As you may have heard, Cloudinary, the end-to-end media management solution, now has a certified cartridge with Salesforce Commerce Cloud (formerly Demandware), one of the industry's most agile and scalable e-commerce platforms. The Cloudinary cartridge enables you to simplify and automate the process of manipulating, optimizing, and delivering images and videos throughout your entire Commerce Cloud store, including product images and videos, category assets, and site catalogs.

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Cloudinary Partners with Salesforce Commerce Cloud

We’re pleased to announce our official partnership and new integration with Salesforce Commerce Cloud, one of industry’s most scalable and trusted platforms for ecommerce websites, enabling many of the world’s biggest brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. What’s more, because Commerce Cloud is integrated with Salesforce CRM, brands can deliver completely unified experiences for customers that extend well beyond commerce to include marketing, customer service and more. We’re excited to bring the power of our award-winning image and video management capabilities to Commerce Cloud brands and their customers.

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Create Passport Size Photos Automatically

Individuals and organizations constantly face a plethora of passport-related issues, ranging from identity theft to impersonations and other vices. As an individual, you could be denied a job or visa just because of a minor noncompliance with the complex requirements for your passport photo. To avoid falling victim to such situations, you need an elaborate measure that ensures that your passport photo meets those requirements without fail.

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CoreMedia Adds Cloudinary to its CoreMedia Studio Platform

Today we’re pleased to announce a new technology partnership with CoreMedia, a leading Content Experience Platform provider. CoreMedia users can now leverage Cloudinary’s web-based digital asset management (DAM) solution to organize, search, manage and optimize their media assets, including images and videos, and to orchestrate, preview and deliver digital experiences consistently and optimized across all channels and browsers. The official press release is available here.

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Facial-Surveillance System for Restricted Zones

In Africa, where Internet access and bandwidth are limited, it’s not cost-effective or feasible to establish and maintain a connectivity for security and surveillance applications. That challenge makes it almost impossible to build a service that detects, with facial-recognition technology, if someone entering a building is authorized to do so. To meet the final-year research requirement for my undergraduate studies, I developed a facial-surveillance system. Armed with a background in computer vision, I decided to push the limits and see if I could build a surveillance system that does not require recording long video footage.

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