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Cloudinary’s Future-ready Media Solution Takes On Legacy Systems


Open on a high-profile fashion retailer on the brink of producing dynamic, visual content for its Instagram-loving shoppers seeking immersive digital content. But the retailer is locked into a 15-year-old legacy media tool with cumbersome integrations and a feature set that can’t deliver 360-degree video, AR, or any innovative capabilities for their modern shopper. 

The fashion retailer is losing loyal shoppers to competing stores. And as it continues to spin its wheels, unable to offer immersive experiences, the retailer, with no choice, eyes a BIG RED BUTTON that with one push could blow it all up. Seconds disappear; more shoppers flee. PUSH. BOOM! A fiery explosion! 

As the smoke clears, the high-profile fashion retailer eyes the rubble of its legacy platform, and then a new system emerges offering a future-proof, composable architecture with awe-inspiring video capabilities and modern innovations.


End Scene:

Obviously, this scene is winkingly dramatic, but retailers and leading brands are facing a big decision — how long to wait to replace their outdated dynamic media system with a future-proof visual media solution. 

The answer is NOW. It’s time for all brands to join the 21st century: A next-generation, composable solution elevates the consumer experience and alleviates the slow response times and cumbersome workflows of an outdated dynamic media solution. With a modern visual solution, brands exponentially shorten the time to market for new products and commerce experiences. 

In this blog, learn how Cloudinary can help your brand upgrade to a composable, MACH-certified visual media solution that’s built to meet the needs of tomorrow’s consumers. Contact us today for more information.

Brands today can no longer afford to maintain outdated, dynamic media systems that prevent them from delivering modern experiences. To stay ahead of customer expectations, there is a business imperative for brands and retailers to increase revenue and to invest in solutions that provide ongoing innovation that easily integrate into modern, API-based tech stacks. 

Fashion brand GUESS understands this. The company modernized its commerce experiences by switching to Cloudinary, replacing the outdated dynamic media system that stalled workflows and frustrated GUESS developers. After making the change, the retailer saw a 40% decrease in page load time. Read the case study here.

“It was exciting to have a new, modern platform, like Cloudinary, which was much more advanced than what we were using. Cloudinary is always innovating with new functionalities and is at the forefront of modern technology. With a company the size of GUESS, that’s exactly what we needed.”

Sasha Mattison, senior front-end developer and UX manager, GUESS 

River Island, a leading fashion retailer in the UK, also recently replaced the same aging system with Cloudinary. The company expects significant improvements in their media asset management including reductions in manual work, easily enriched metadata, and automatic detection of clothing attributes in an image using highly-trained AI models that can identify materials, types of fastenings and the presence of pockets . Read the press release here.

“We’re really excited to apply Cloudinary’s advanced, AI-driven capabilities, which will speed up our capacity to bring new products online and elevate the customer experience.

David Edwards, Head of Architecture at River Island

The importance of migrating to a modern visual media solution is to help retailers and leading brands be better prepared to nimbly and cleanly deliver intelligent, automated images and videos to consumers. Another goal is to supercharge a company’s revenue. 

Forrester recently released its 2023 Total Economic Impact Report confirming that an investment in Cloudinary will pay for itself within six months. Over a three-year period, customers will experience a 203% return on their investment by implementing the platform.

Source : Forrester Total Economic Impact Report

Global fashion retailer Paul Smith saw a tremendous boost in sales via video engagement alone, increasing sales of products backed by video by 45%. On top of that, through Cloudinary’s assistance, the company saw a more than 40% reduction in asset management costs — a true driver of ROI.

Companies that are looking to move to a future-ready solution can lean on Cloudinary’s direction and expertise in platform migration. Cloudinary helps companies plan a budget, define a migration schedule, consider metadata enhancements, identify and delete outdated assets, map existing workflows to Cloudinary features, and much more. 

Cloudinary has migrated more than 20 large brands (and counting), developing a repeatable, seamless process and offering an easy-to-use migration guide to help navigate the journey.

When evaluating other media solutions on the market, all but Cloudinary will be left standing. To help you form a clear picture, we have put together this competitive feature comparison to identify the innovative capabilities you need for a future-proof visual media solution and show how Cloudinary stacks up.

As the opening movie scene details, time is running out for brands attempting to deliver engaging visual experiences using outdated dynamic media systems.

Cloudinary puts companies in position to engage and enrich shoppers through future-proof visual media capabilities. By leveraging composable architecture, brands and retailers will be better prepared to meet long-term customer experience and revenue goals.

For more information on how to migrate an older system to Cloudinary’s media tech stack, request a demo here.

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