It’s widely known that video is the most effective way of communicating your brand to your audience. It is also an extremely varied medium. Take a look at the existing videos in your media library, you’ll find videos with differing lengths, colors, brightness and density of content. All of these videos need to be optimized in a different way. Cloudinary’s new automatic video quality can intelligently analyze each and every video to encode it using the most optimized settings, ensuring the best trade-off between file size and visual quality, whilst also maintaining a consistent experience throughout. All you need to do is set the quality parameter to auto (q_auto in URLs) and Cloudinary will take care of the rest.
