Results for Tag ‘Video API’

Video dominates social media feeds, and the demand keeps on growing. Between 2022 and 2023, a survey from SocialInsider revealed Instagram Reels had a year-over-year growth rate of 57.4%. From user-generated content…

Astro has become a major player in the JavaScript ecosystem, giving developers the tools they need to build fast, content-driven websites. With it comes a vast collection of extensions and integrations, to build those sites with the tools you love. And now, we’re adding an SDK to help you build…

Uploading videos is a common requirement for modern web applications, and handling this functionality efficiently on the server side is important. Rust‘s performance and safety features are an excellent choice for backend development, while Cloudinary offers powerful cloud-based media management solutions. This…

Sites that use video on their digital properties have a 34% higher web conversion rates than those that don’t. Video drives online engagement and conversion, which makes the absence of video on sites perplexing.  The primary reason brands struggle to scale use of videos on their digital properties is because…

Professional sports leagues are constantly seeking innovative ways to engage their fans and optimize their digital content strategies. With 60% of sports viewers consuming content through digital platforms, it’s clear that video has become a crucial element in sports marketing. Cloudinary’s AI-powered Video API has helped many sports…

Processing is an important step for storing and delivering digital media. Many common transformations are applied to videos, such as codecs, bitrate encoding, segmenting, changing resolution, generating thumbnails, applying effects, and adding watermarks. A pipeline is a simple but powerful concept: it’s a series of steps, each building upon the…

Videos capture attention and tell stories in a way that text simply can’t. Reaching a wider audience with video means businesses should plan to increase accessibility for viewers who are deaf or hard of hearing by providing subtitles. In this blog post, we’ll walk you through how to generate automatic…

Despite the clear benefits of incorporating video into their digital strategies, many brands encounter significant challenges in developing and deploying videos at scale. At Shoptalk EMEA, we shared insights from a recent survey commissioned by Cloudinary that sheds light on the top three obstacles that brands face in their…

The results of a recent independent survey commissioned by Cloudinary reveal that many brands struggle to deliver video at the scale needed to connect with today’s video-loving audiences. With 78% of respondents acknowledging the importance of video in building trust and confidence, 65% leveraging it to boost market awareness,…