What if there was a way to learn programming and different technologies through an interactive gamified experience that eggs them on to learn more through point gains? What if you can earn custom items to equip your avatar while you are exploring a ship with fun and engaging objectives to complete?
Many content creators and consumers tend to regard video as visuals, but that’s only part of the experience. Immersive video content includes strong audio. Just like in a movie, the audio for video content comprises many components: the narrator or subjects, the background music that sets the mood and draws viewers in, sound effects, and so forth.
tl;dr: An AWS-secured and optimized Cloudinary webhook listener for extending the Cloudinary service
A webhook is a communication medium for sending notifications from one platform to another about events that occurred. In place are user-defined HTTP callbacks that are triggered by specific events. When a triggered event takes place on the source site, the webhook listens to the event, collects the data, and sends it to the URL you specified in the form of an HTTP request.
Most business buyers prefer to research purchase options online, as do many shoppers. No wonder online retail sales in the U.S. rose by 32.4% in 2020—an impressive gain of $105 billion.
For B2B and B2C businesses, text-heavy websites are no longer adequate in attracting shoppers. Instead, engaging visual media—spin images, videos, 3D models, augmented reality—are becoming a must for conveying eye-catching details and differentiators about products or services.
User-generated content (UGC) is a powerful marketing tool. Not only does video complement marketing efforts for e-commerce by enabling customers to explore products in greater detail, but UGC also adds an element of trust. As a bonus, user-generated video is an exceptional opportunity for e-businesses to attract website traffic without their marketing team having to create promotional videos from scratch. User-generated content drives conversions and brand loyalty as a direct result of authentic interaction.
Cloudinary Teams Up With Visionular to Support the New High Performance, Low Bitrate, Royalty-Free AV1 Video Codec
Whether it’s for broadcast-quality live streaming, on-demand viewing, or interactive real-time communications, video is taking on growing prominence online. Through our recently announced Cloudinary Labs, we aim to stay in front of the latest developments and trends that help brands offer unbeatable experiences to their site visitors.
In early 2020, Cloudinary was planning its fourth annual ImageCon conference, a two-day event in the heart of San Francisco, where we’d congregate with curious digital-media minds to brainstorm best practices for media management. Instead, the COVID-19 pandemic forced the entirety of ImageCon 2020 online. As with all other events being planned, we had to overhaul the content to be communicated on video. Gratifyingly, we found the right partner—the event platform Bizzabo—to turn that into a reality.
In a previous post, I discussed how “going live” is gaining popularity across industries and verticals. What began as a way for gamers to jam together has evolved into a medium for broader entertainment and business purposes. To continue the conversation, this post unpacks the current trends of shoppable live streams to shine a light on how brands are leveraging “lives” to connect with shoppers in new ways.
“Let’s go live.” For decades, that’s what newscasters say as they cut to real-time footage of a colleague reporting in the field. The live-video feed adds visual interest and perspective to a story beyond what can be communicated by someone sitting behind the news desk. In the same way, live-streaming video nowadays adds context to other consumer environments. From gaming and events to shopping and social media, “going live” enhances everyday experiences, and it’s something anyone can do with relative ease.
When planning a live broadcast or stream, companies often overlook the redistribution phase, but live-stream videos are useful well beyond their initial streaming. Why? Because not everyone watches the first run. For a wider audience, it makes sense to repost live content on your website under an Events tab, on YouTube, and on other social sites for video on demand (VOD). However, preparing footage for reposting can be a lot of work.