As pandemic restrictions necessitated, many shopping trips in 2020 took place outside the traditional brick-and-mortar store, or at least void of the physical aisle-browsing experience. Same-day curbside pickup became a safe and convenient alternative, and e-commerce transactions skyrocketed as consumers shopped online. In fact, Digital Commerce 360 estimates that, compared to 2019, e-commerce transactions grew by more than 40% last year.
Today’s tremendous growth in e-commerce means that competition among businesses is heating up. One way to gain a competitive edge is to boost your product’s authenticity by incorporating user-generated content (UGC) into your product pages.
This tutorial shows you how to do the following:
Billions of views on the Internet every day drive one of the biggest industries on the planet: advertising. The sheer size of that market and the competitive nature of vying for consumer attention results in a constant need for innovation. Readers are jaded, and display ads are blind spots.
As a technology company, Cloudinary owes its success to its ability to build solutions that address the most critical challenges you, our customers, face. The companies we serve run the gamut of digital businesses—retailers and direct-to-consumer brands, media and entertainment, travel and hospitality—which, coincidentally, all care about the same things.
A picture is worth a thousand words, and that also holds true for video, one minute of which, according to Dr. James McQuivey of Forrester Research, is worth 1.8 million words. That's why online stores rely on rich media to promote products and sales. Images and videos impart a real sense of involvement with a purchase—a car, a vacation getaway, an apartment rental—setting your business apart from the competition.
Although bringing products to life with high-quality video started as a nice-to-have feature, video has become a key part of e-commerce. Consumers expect to see product videos before making purchasing decisions, especially since the COVID-19 pandemic has prevented them from browsing products in person, significantly expanding the e-commerce market.
Slideshows. Though sometimes boring, they are an essential cog in the corporate wheel, having served for decades as the medium for presentations. For a more lively display, consider combining various media types into a single video slideshow, which could serve as compelling, personalized, and engaging content for your users. Additionally, you can apply sophisticated transition configurations and Cloudinary’s many transformation capabilities.
Currently, Cloudinary boasts a customer base of 7,000, with 800,000 users managing visual media on our AI platform. A remarkable trend indicator is that, between April and June, the overall video platform’s bandwidth grew by more than 140 percent. Many brands, such as Bleacher Report, Mediavine, Nintendo, Fiverr, Guess, Hinge, Finalsite, Outbrain, Salsify, and Taboola, are interacting with their audiences in a more in-depth and authentic manner through video. Of significant help is AI, which greatly simplifies cross-channel, resource-intensive workflows and collaboration in real time.
A product’s benefits and usage, including its value proposition, features, and instructive details, are best demonstrated through video. Product-video types vary, depending on the funnel, channel, and audience, the most popular ones being demos, reviews, installation, and how-tos.