From conversion-boosting micro-videos on landing pages and automating user-generated video workflows to embedding video as a service in web and mobile applications, Cloudinary’s API-first and AI-powered Video offering enables brands to meet a variety of business-critical use cases.
But as these use cases and customer needs evolve, so must the solution at the heart of over a billion video experiences. That’s why, today, we’re unveiling innovations to help you meet mission-critical initiatives from accessibility compliance, video localization, and customization to embedding live streaming in your application.
The European Accessibility Act (EAA) will take effect June 28, 2025, which means that the deadline to ensure that your content is accessible to all is rapidly approaching, and there are steep penalties for noncompliance.
With Cloudinary’s latest video accessibility features, you can ensure that your video content meets critical accessibility standards, such as WCAG (Web Content Accessibility Guidelines) 2.1 Level AA — the level recommended by the EAA.
This includes built-in features such as:
- Keyboard navigation and screen reader support to accommodate users with varying vision abilities.
- Configuring Alternate Audio Tracks to any video stream for multi-lingual support and rich descriptive commentary.
- AI Auto Translations of audio and video content in any language to improve reach and local engagement.
- Translations Editor to refine the AI-generated text for maximum accuracy.
- Auto-generate video details like titles, descriptions, and tags to boost productivity for content teams (coming soon).
To learn more, check out our Video Accessibility Guide.
Efficiency is core to the Cloudinary customer experience. With the help of API and AI-powered automation, our goal is to empower developers and content teams to get away from legacy technology and manual processes to reduce the resource cost of scaling customized video experiences.
Today that process becomes even more streamlined.
- Cloudinary’s Video Player Studio can be easily embedded in any web application — including CMS, PIM, and e-commerce platforms — to enable content teams to customize the video playback experience seamlessly from their preferred application, boosting productivity.
- Reusable Player Profiles enhance that process even further with the ability to leverage any player configuration as a reusable profile and apply or update across multiple videos instantly to deliver personalized video experiences at scale.
Developers can now tap into the Cloudinary live stream API to embed streams such as product demos, fitness workouts, property tours, shopping events, and more in their web and mobile applications. Key features include
- Ability to simulcast to social media platforms to boost reach and engagement.
- Auto-record feature to transform live content into on-demand video to continue driving engagement long past the event’s conclusion.
- Intuitive UI to create and manage live streams, monitor health and get real-time engagement analytics.
Video has long been an ideal medium for explaining complex products, features, and services, given its dynamic and engaging nature. Cloudinary’s innovations allow customers to combine the inherently compelling qualities of video with the latest in visual display technology.
Now, you can support streaming of long-form video in vibrant high-definition and 4K resolutions. And coming soon is a new in-video visual search capability that allows viewers to search and navigate to specific topics in longer videos. You can now transform your long-form videos into stunning, user-friendly, powerhouses of engagement.
Ready to experience Cloudinary’s latest innovations for yourself? Learn more here, explore some of our most impactful features through our interactive demos, or contact us to learn how Cloudinary can transform the way you deliver visual experiences at scale.