Posts by Aditya Ghule

From conversion-boosting micro-videos on landing pages and automating user-generated video workflows to embedding video as a service in web and mobile applications, Cloudinary’s API-first and AI-powered Video offering enables brands to meet a variety of business-critical use cases.  But as these use cases and customer needs evolve, so must…

Sites that use video on their digital properties have a 34% higher web conversion rates than those that don’t. Video drives online engagement and conversion, which makes the absence of video on sites perplexing.  The primary reason brands struggle to scale use of videos on their digital properties is because…

Welcome to the latest launch update post. In this installment you’ll find the latest enhancements around Cloudinary’s video, asset management, and mobile capabilities.  Cloudinary Video Player: 50% Size Reduction and New Console The Cloudinary Video Player offers you best-in-class capabilities to deliver custom and branded video experiences at scale.

Most marketers consider video to be the most important ingredient in the online engagement and conversion recipe. The stats bear this out. More than 90% of marketers say that video helps increase traffic, raises brand awareness, and improves user understanding of their product and service. This…

Complex image editing processes typically require skilled expertise, expensive tools, and time — all scarce commodities for both enterprise and SMB teams dealing with increasingly tight budgets and timelines. Enter Cloudinary’s latest generative AI features that now perform complex image editing tasks like object removal, filling images with additional…

Further demonstrating the Cloudinary commitment to developing the tools brands need to get more from their investment in video, this month’s release focuses on, you guessed it, video. First, with the new video analytics reporting tool that provides the engagement insights you need to improve and develop a better marketing…

With video becoming the top priority for content investment in 2023, this month’s innovations from Cloudinary focus on empowering brands to scale video experiences to any device or channel. Key features include AI-based cropping to maintain focus on desired objects – especially when viewed on mobile…

Video is increasingly leveraged by brands to drive online engagement and conversion. According to a survey from Wyzowl of over 500 brands – 95% say video marketing has helped them increase brand awareness 87% say video marketing has helped them increase sales Given the…

Whether it’s watching an ad for a shoe you want to purchase or a how-to-use video for the new kitchen appliance you’ve purchased, we all have experienced the dreaded buffering. That annoying period when crisp images suddenly pixelate and charismatic speakers are frozen in time like Han Solo in carbonite. …

In this month’s blog you’ll find the latest product innovations from Cloudinary to improve your creative and development team’s productivity and ensure you’re delivering first-class visual experiences to your customers.  Starting with some new AI-powered capabilities that help you perform mundane image and video editing tasks at scale. Based on…

Goodbye to 2022, hello 2023! We are excited to share some important product updates that will help you unleash the full potential of visual media while conserving valuable resources and time. Cloudinary’s latest innovations, launched last December, enable you to programmatically generate video, photorealistic images, and collages at scale, enable…

Every brand wants to use video for visual storytelling across their digital properties. The reason is simple. Video drives up to 80% higher engagement and 88% higher conversion for online sales compared to static images.  With results like these, why not use…