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Speed, Control, and Insights in Cloudinary’s Latest Innovations

Further demonstrating the Cloudinary commitment to developing the tools brands need to get more from their investment in video, this month’s release focuses on, you guessed it, video. First, with the new video analytics reporting tool that provides the engagement insights you need to improve and develop a better marketing motion. Second, enhancements to our Video Adaptive Bitrate Streaming (ABR) capability to better control bandwidth costs. Third, the new transformation gallery for developers needing to identify and apply image and video transformations at scale.

For more color on these features or to see them in action, visit Cloudinary Academy or our YouTube channel.

For a complete list of the latest innovations, check out our release notes.

Video is a significant investment for most brands. Video is also the most engaging form of content. How your prospects and customers consume your video content provides deep insights into your audience needs, preferences, and viewing habits. Cloudinary’s native video analytics reporting tool collects the vital engagement insights that can be used to maximize your video investment. 

These new reporting capabilities enable content creators to identify the most popular videos by views and player loads to uncover trends around content or what video types engage audiences most. Product managers gain valuable viewing data like which device, browser, or region did someone watch the video and prioritize performance improvements accordingly.  

Video Analytics is currently available in beta, so we welcome your feedback. To learn more about this feature and our immediate roadmap, check out our YouTube video

Video accounts for two-thirds of an average web page’s bandwidth (source). Controlling video bandwidth is critical to improving page load speed and overall performance. Most videos on e-commerce sites are often high resolution videos (1080p and higher), leading to high bandwidth usage and slower load speeds. 

Cloudinary’s on-the-fly Adaptive Bitrate Streaming (ABR) adapts video resolution in real time based on the end users’ device and available bandwidth. With the latest enhancement, developers can set the maximum resolution for ABR to control bandwidth usage for performance reasons. 

For example, videos on product detail pages could be set to a maximum resolution of 720p given that’s sufficient for most players, whereas videos on landing pages could have a higher threshold up to 1080p to ensure the best first impression. 

To see this feature in action, check out our YouTube video.

One of the core advantages of Cloudinary is the many transformations that programmatically edit images and videos to meet varied design layouts, device sizes, and channel needs. To  drive faster adoption of these transformations, we’re excited to announce the new Transformations Gallery — a pre-built library of popular transformations for images and videos.

The Transformations Gallery provides a seamless connection to the Transformation Builder — a UI based option for developers to preview, customize, and get pre-written code snippets in their favorite framework such as Node.js, Python, PHP, and others. 

The Transformations Gallery empowers developers to go from discovery to application of transformations at scale, in minutes. To see this feature in action, check out our YouTube video.

Cloudinary Labs’ EraseIt! tool is a free-to-use, proof-of-concept demo backed by Cloudinary’s powerful AI. It combines several AI/ML functions to detect, remove, and intelligently replace the missing part of an image with the existing surroundings — a process known as “Inpainting.” The result is a high-quality image that looks like the deleted object was never there! Try it for yourself, or check out the blog for more information.

That wraps up the key video innovations for April. Stay tuned for more updates! If you’re new to Cloudinary and want to learn more, sign up for a free account.

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