Professional sports leagues are constantly seeking innovative ways to engage their fans and optimize their digital content strategies. With 60% of sports viewers consuming content through digital platforms, it’s clear that video has become a crucial element in sports marketing.
Cloudinary’s AI-powered Video API has helped many sports brands streamline their video workflows and achieve impactful results:
- Bleacher Report boosted engagement by 25% with automated, real-time video highlights.
- FC Bayern München accelerated and automated video delivery to drive fan engagement.
- ClassPass optimized 1.25 million visual assets without any team expansion.
- PUMA increased page load speed by 71% with AVIF.
Based on these impressive statistics, there’s an incredible opportunity for professional sports leagues to leverage our AI-powered video solution as well. Here are four ways various leagues could use the Cloudinary Video API, one of Streaming Media’s 2024 Trendsetting Products and Services, to automate video workflows, accelerate time to market, and deliver incredible ROI.
For the National Basketball League (NBA), delivering real-time highlights is essential. Fans crave instant updates and exciting plays as they happen. With the Cloudinary Video API, the NBA could automate the delivery of game highlights, ensuring that fans get to see those slam dunks and buzzer-beaters within minutes. By leveraging Cloudinary’s automated real-time video processing, the NBA could boost fan engagement significantly, as timely content keeps viewers hooked and increases overall interaction with the league’s digital platforms.
Major League Baseball (MLB) could enhance its fan experience by using Cloudinary to optimize video content for various devices and bandwidths. Cloudinary’s adaptive bitrate streaming ensures that fans enjoy buffer-free videos, whether they’re watching on a smartphone during a commute or on a large screen at home. By delivering high-quality videos seamlessly, the MLB could maintain a top-tier viewing experience, which is crucial for retaining and growing its fan base.
The National Football League (NFL) deals with an immense amount of video content, from game highlights to player interviews and behind-the-scenes footage. Managing and optimizing this content can be daunting. Cloudinary’s comprehensive asset management capabilities could allow the NFL to automate tasks such as resizing, cropping, and format conversion, saving valuable time and resources. This streamlined approach ensures that all visual content is delivered at optimal quality, enhancing the overall digital presence of the NFL.
For Major League Soccer (MLS), engaging fans on social media is crucial. The Cloudinary Video API can automatically generate short video previews and tailor content for different social media platforms. This automation speeds up the content delivery process and ensures that each video is optimized for maximum engagement on platforms like Instagram, X, and Facebook. By using Cloudinary to maintain a consistent and engaging social media presence, the MLS could attract a broader audience and deepen the connection with existing fans.
By automating and optimizing video workflows, these leagues could boost fan engagement, streamline asset management, and deliver high-quality content across all digital platforms.
If you’re looking to transform your sports marketing approach and deliver an engaging fan experience, the Cloudinary Video API is the best play call. Read this whitepaper to discover in-depth case studies, detailed insights, and practical tips on leveraging Cloudinary Video API for maximum ROI.
