Posts by Lauren Canada

Sustainability reporting used to be a once-a-year box-ticking exercise. Now it’s front and center.  Regulations are tightening. Shoppers are watching. By 2025, more than 50,000 companies will be on the hook to report sustainability data under the EU’s Corporate Sustainability Reporting Directive (CSRD). Investors are paying attention too. Three…

The three impediments to making a purchase decision every shopper runs up against are:  Analysis paralysis. The inability to decide due to overthinking.  Decision paralysis. The inability to decide due to an abundance of options.  Informational void paralysis. The absence of key details prevents decision-making. For this story, we’ll focus…

Consumers are demanding greener practices, most governments are enforcing stricter regulations, and retailers that fail to adapt risk losing market share, customer trust, and regulatory compliance. Research shows that 88% of consumers want brands to help them live more sustainably, and 60% of shoppers actively seek products with minimal…

If it feels like video is taking over… well, that’s because it is. Eighty-one percent of surveyed companies plan to expand their use of video, and 54% view video as key for driving purchase and conversions. But while demand for video is up, many teams are struggling to…

Users expect video to load instantly, look flawless, and that is properly formatted on every device.If it takes more than three seconds [for a video to load], 53% of mobile site visitors will abandon a page. . Meeting the expectations of the video-consuming masses means navigating serious complexity:…

If content is king, then video content is the crown jewel — captivating, impressive, and alluring. Whether it’s a product demo on a landing page, a social campaign highlight reel, or embedded video inside an app, video content can boost social engagement by 1,200%, conversion rates by 86%,…

Troubleshooting, tweaking, and tinkering — huge time-sucks for developers who don’t have any to spare. When you need a solution, you need it fast, without digging through endless documentation or waiting on support. That’s why Cloudinary’s DevHints video series delivers quick, actionable tutorials to help you solve your visual…

Today’s consumers demand personalized experiences tailored to their preferences, behaviors, and purchase history. But delivering personalization at scale is a challenge, especially when it comes to visual content.   That’s where Cloudinary comes in. Our platform enables brands to dynamically deliver personalized images and videos at scale, making it easier to…

Visual content is critical to modern marketing, but it’s not always easy to scale its creation. Brands often face bottlenecks like disconnected systems, inefficient workflows, siloed teams, and time-consuming manual processes, making it harder to deliver consistent, high-quality content. Cloudinary Assets transforms these challenges into opportunities, offering a digital asset…

As you plan for the upcoming year, you may find yourself evaluating the image and video technology that supports your business and debating, “Do we make it work? Or do we make a change?” Switching platforms is a big strategic decision. There are budget constraints, migration complexities, training requirements, approval…

Holiday shopping is already complicated enough. Consumers don’t need a subpar digital shopping experience or annoying returns to add to the chaos. They want to trust that what they buy is exactly what they’ll get — plain and simple.  These three brands have partnered with Cloudinary to ensure they…

Professional sports leagues are constantly seeking innovative ways to engage their fans and optimize their digital content strategies. With 60% of sports viewers consuming content through digital platforms, it’s clear that video has become a crucial element in sports marketing. Cloudinary’s AI-powered Video API has helped many sports…

Despite the clear benefits of incorporating video into their digital strategies, many brands encounter significant challenges in developing and deploying videos at scale. At Shoptalk EMEA, we shared insights from a recent survey commissioned by Cloudinary that sheds light on the top three obstacles that brands face in their…

The lines between in-store and online experiences have blurred for the modern consumer. Now, delivering an exceptional online shopping journey is crucial for brands. Achieving this isn’t easy, especially for large enterprise organizations grappling with the management and optimization of their image and video assets. In partnership with CMSWire, Cloudinary…

Cloudinary has just hit an extraordinary milestone: 2 million developers! To celebrate this momentous occasion, we took a trip down memory lane with some of the team members who have been with us since the start. This roundtable discussion offered a glimpse into the heart and soul of Cloudinary, reflecting…