If it feels like video is taking over… well, that’s because it is. Eighty-one percent of surveyed companies plan to expand their use of video, and 54% view video as key for driving purchase and conversions. But while demand for video is up, many teams are struggling to break through creative bottlenecks, find workarounds for their clunky tech stacks, and compress bloated video files that take forever to load. These are just some of the pitfalls teams need to overcome to deliver video efficiently. Let alone at scale.
The good news? Cloudinary Video can automate the process, offering smarter solutions to help you produce, manage, and deliver video content quickly, consistently, without adding more manual work or compromising on quality.
Let’s break it down by team.
Creative operations teams are often buried in duplicate files and last-minute edits due yesterday, and it’s easy to see why these folks need the best solution available to meet their unique needs.
Cloudinary Video speeds up post-production work by automating the repetitive stuff like resizing, captioning, and format conversion. In fact, Rapha saw 50% faster video delivery from its creative team. And with Cloudinary Assets as your DAM, you get an organized, searchable, and version-controlled single source of truth. No more duplicates, no more “final_final_v2.mp4” headaches.
Running multiple campaigns means juggling a lot of video assets. Different versions, formats, channels, you name it. That’s where MOps get messy. It’s not easy to deliver personalized and optimized assets to the right audiences when you’ve got thousands of prospects to reach and more than five tech tools to navigate in order to do so.
Cloudinary Video plugs into your existing martech stack and automatically preps and delivers the right video in the right format. Whether you’re personalizing by audience segment or running campaigns across multiple channels, your videos show up exactly where and how they should. No manual uploads or version overload, just seamless delivery at scale.
Hitting “Publish” shouldn’t be a mulit-team member fire drill. Cloudinary Video makes publishing to multiple channels fast and efficient by automatically creating custom metadata, keeping branding consistent, and optimizing for multiple platforms. So you can stop micromanaging videos, and start trusting they’ll show up polished, on-brand, and ready to perform.
Social posts with video perform better than static posts. But (annoyingly) every platform has its own specs, aspect ratios, time limits, and content preferences. On top of that, audiences expect captions, accessible formats, and even personalized versions tailored to their interests or behaviors.
Cloudinary Video automates formatting, tagging, and even thumbnail generation, so your content is always ready for TikTok, Instagram, LinkedIn, or wherever your campaign is headed next. That means less time resizing and re-uploading, and more time launching attention-grabbing content that drives clicks, shares, and conversions. In fact, Bleacher Report saw a 25% increase in monthly views by switching to Cloudinary Video!
If there’s any drawback to video, it’s that it can bring slow page load times. When playback lags or videos aren’t responsive? That’s conversion-killing and bounce-boosting.
With Cloudinary, video is automatically optimized for every device, browser, and connection speed. Videos adapt in real time, load lightning fast, and look gorgeous. Plus, you can manage players, track performance, and make updates. All without any code. See how Rapha improved their SEO performance with a 20-80% boost in key image-load and rendering metrics.
Video isn’t going anywhere. If anything, the pressure to produce more (and better) content is only growing. And it takes a lot of cross-functional collaboration to keep up.
Cloudinary brings teams together. From transformations to optimization to delivery, it’s the one platform that helps every team move faster, collaborate better, and deliver video experiences that look amazing and perform better.
Want to see how Cloudinary Video can work for your team?
Contact us to learn more about how to scale your video strategies.
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