Results for Tag ‘DAM’

Sustainability reporting used to be a once-a-year box-ticking exercise. Now it’s front and center.  Regulations are tightening. Shoppers are watching. By 2025, more than 50,000 companies will be on the hook to report sustainability data under the EU’s Corporate Sustainability Reporting Directive (CSRD). Investors are paying attention too. Three…

If you’ve ever managed a social media ad campaign, you know how messy things can get: sorting through endless files, multiple ad formats, and constant requests to tweak visuals for different platforms. Before you know it, your desktop is filled with duplicate assets, and you’re wasting hours trying to keep…

Some of the available Cloudinary Add-ons can be composed to create some powerful media workflows. In this post, we will take a look at some of these add-ons and see how they can be used together in interesting ways. If you’re not familiar with Cloudinary Add-ons yet, they’re utilities…

If it feels like video is taking over… well, that’s because it is. Eighty-one percent of surveyed companies plan to expand their use of video, and 54% view video as key for driving purchase and conversions. But while demand for video is up, many teams are struggling to…

Every online retailer knows that when it comes to e-commerce, shoppers judge a book by its cover. If your product visuals don’t grab attention, visitors won’t convert into customers. In fact, they’re unlikely to even click.  Brands that can provide high-quality visual experiences are winning the race for short…

Managing and optimizing campaign visual media assets involves: organizing different file types, following compliance rules, and adapting content for various platforms and audiences. With large volumes of assets, workflows can quickly become hard to manage, especially when you’re working on tight deadlines or ensuring brand consistency across campaigns. Modern…

Creative elements, such as hero images, headlines, or call-to-action buttons, impact user engagement and conversion rates, which can make or break a marketing campaign’s success. For example, you might think that swapping out the hero image could improve conversion, but you’re also unsure whether the headline or button color might be…

We’re excited to share that Cloudinary has been named for the fifth year to the Constellation ShortList™ for Digital Asset Management (DAM) for Digital Experiences (Q1 2025). This recognition reinforces what thousands of leading brands already know — Cloudinary’s intelligent, API-first, AI-powered DAM is the best solution for organizations…

Videos are an essential component of modern marketing campaigns, with 93% of video marketers reporting that video gives them a positive ROI. That same study links videos with users staying longer on a website. The first few seconds of a video often determine overall engagement. Users…