Today’s consumers demand personalized experiences tailored to their preferences, behaviors, and purchase history. But delivering personalization at scale is a challenge, especially when it comes to visual content.
That’s where Cloudinary comes in. Our platform enables brands to dynamically deliver personalized images and videos at scale, making it easier to create engaging, customized experiences that drive conversions.
Many brands struggle with personalization because:
- It’s resource-intensive. Creating unique visual assets for every customer segment and individual can be time-consuming and expensive.
- It can slow down performance. Large, personalized media files can impact site speed and user experience.
- It requires automation. Manually managing personalization across thousands (or millions) of users is humanly impossible.
Cloudinary empowers brands to dynamically generate personalized images and videos on the fly, without the need to manually create every variation. Our image and video API platform uses AI and automation to optimize and deliver the right visual content to the right audience, instantly.
Here are four ways to personalize visual media at scale with Cloudinary:
Imagine a customer adds a product to their cart but doesn’t complete the purchase. With Cloudinary, you can automatically generate personalized ads featuring the exact items they left behind — optimized for the best format and size across different devices and platforms.
Subscription-based and repeat-purchase brands (like groceries and beauty products) can use Cloudinary to deliver timely, visually engaging “buy again” reminders featuring personalized product images, reinforcing brand loyalty and boosting sales.
If a user clicks on an item but doesn’t add it to their cart, Cloudinary helps you serve them a personalized ad or email featuring the exact product they viewed — complete with engaging visuals and optimized delivery for a seamless experience.
Seasonal and special occasions are perfect for creating memorable, personalized experiences. With Cloudinary, brands can allow customers to generate customized gift previews — like a personalized image or video showcasing the exact item being sent. Imagine someone receiving a festive video of their holiday gift before it arrives. These tailored touches drive engagement, boost loyalty, and make every purchase feel special.
With Cloudinary, personalizing images and videos won’t become a bottleneck. Our platform is designed to help brands create, optimize, and deliver high-impact visual content tailored to each customer, without the typical challenges of scaling personalization.
Here’s what sets Cloudinary apart:
- Automated personalization. Dynamically generate unlimited variations of images and videos in real time, eliminating the need for manual asset creation.
- Optimized delivery. Automatically adjust media quality, format, and size to ensure the best performance across all devices and platforms, so customers always see fast-loading, high-quality visuals.
- Effortless scaling. Whether you’re targeting hundreds or millions of users, Cloudinary streamlines media management, freeing up your team to focus on strategy rather than production bottlenecks.
Minted, a design marketplace that crowdsources the best content from a global community of independent artists, uses Cloudinary to power its personalization efforts, enabling customers to see real-time previews of customized stationery, home decor, and gifts. With Cloudinary’s dynamic media capabilities, Minted can instantly generate high-quality, personalized images tailored to each customer’s selections.
“Cloudinary’s automation and AI capabilities have helped us deliver a seamless experience for our customers while saving us time and resources internally,” shared Brady Wood, SVP of Brand and Design at Minted. “We can now dynamically generate high-quality, personalized visuals at scale, which is essential for our business.”
Ready to discover how Cloudinary can transform personalization for your business? Contact us today to learn more!