Users expect video to load instantly, look flawless, and that is properly formatted on every device.If it takes more than three seconds [for a video to load], 53% of mobile site visitors will abandon a page. .
Meeting the expectations of the video-consuming masses means navigating serious complexity: optimizing formats and bitrates, adapting to varying network conditions, ensuring accessibility compliance, and integrating tools seamlessly into an increasingly composable tech stack.
Here to put an end to these complexities is Cloudinary Video. API-first with modular components and powered by AI-driven automation, Cloudinary Video is the developer-focused solution to scale video delivery, simplify integration, and accelerate performance without adding dev overhead.
Most dev teams aren’t struggling with the idea of video. They do face challenges when it comes to implementation and delivery at scale. So if you’re duct-taping together DIY solutions or wrangling inefficient legacy platforms, you’ll be stuck with:
- Rigid infrastructure that slows down workflows and locks you into clunky architectures.
- Custom code requirements that pull engineering time away from core priorities.
- Maintenance headaches when scaling video across geos, devices, and use cases.
- Accessibility and compliance getting sidelined, or worse, left behind.
Meanwhile, expectations keep rising. Your infrastructure has to keep up.
Cloudinary Video packs in all the automations a team needs to deliver high-def video, faster, with next to no engineering lift. Whether you’re powering livestream commerce, embedding product videos in your app, or scaling media-rich sites globally, Cloudinary Video doesn’t cut any corners.
Cloudinary Video is built to work with your tech stack. Not the other way around. With APIs and SDKs for every major language, seamless integration into headless CMSs, PIMs, and e-commerce platforms, and flexible delivery options, dev teams can plug video directly into their workflows. From frontend to backend, Cloudinary adapts to your architecture.
Why spend dev time doing what AI can do instantly? Cloudinary Video automatically generates metadata, captions, and transcripts, making your video content more searchable and accessible. Built-in automation handles optimization, version control, alt audio, and multi-language subtitles, so your team can focus on innovation instead of maintenance.
With one API call to Cloudinary, we were up and running within a few hours and in production within a few weeks. We saved months in development time using Cloudinary, and we’re now able to stream and record events simultaneously providing a seamless user experience.
Mike McCarthy, VP of IT, eventPower
Need to start small and scale fast? Cloudinary’s modular design lets you add features like simulcasting, video navigation, and live recording as your needs evolve and without complicating your infrastructure.
Cloudinary’s Video as a Service offering takes scalability to the next level. It’s a fully managed, API-first solution that gives you powerful video capabilities out of the box, from upload and transformation to optimized delivery and playback. With built-in AI automation for tasks like moderation, chaptering, tagging, and dynamic previews, teams can manage and repurpose video content at scale without the usual engineering burden. And because it’s built for performance, Cloudinary reliably delivers fast-loading, high-quality video on any device, anywhere, using adaptive bitrate streaming and a global multi-CDN setup.
Contact us to learn more about how to scale your video delivery.
